PRINT

Growth opportunities

Perception…

Lower investments

Less audience

Paid circulation decreases

An outdated

medium

…Reality

Reading time increasing

Paper remains a priority

Multire@ding

30% of the mediamix

Stop thinking that print is going to die

Mediamorphoses

Values Media brands AudienceSource of

income

Refocus on values

Power of the media…

Editorial value, high quality journalism…

Credibility of content

Physical and emotional closeness

Refocus on values

Lean back, relax and enjoy…

Finding tips, pratical articles, specials…

Inspiration…

Refocus on values

Source : IP – Mediabrands study 2012

Activation and opinion medium…

Refocus on values

Source : IP – Mediabrands study 2012

…Attractive and trendy medium

Press makes people smart

Media brands

Thinking media brands is…

Growth opportunities

…thinking power…

6 Belgians out of 10 are in contact with a daily paper media brand every day

80% of Belgians read a weekly magazine (print + digital) every week

Source : CIM 2013(2) _ Reach 12+ (000)

… thinking re@ding time…

Source : Temps de lecture d’un quotidien => 45’ en version papier + 4’ en version mobile + 10’ sur PC

Rossel Advertising / Trustmedia.

45’ 59’

…during the day

NewspaperMobile Website Website / Newspaper Website Newspaper Mobile Mobile

News

Opinion

Analyses

Short news

items and traffic

Short news

items

through the

day with

frequent

updates

News updates

Faits divers

Entertainment

Analyses

News

Entertainment

Video

Sport (Live)Faits divers

Short news

items through

the day with

frequent

updates

Short news

items

News

Opinion

Analyses

RadioRadio Radio RadioTV TVRadio

Daily and Audiovisual Media brands

...and finaly think love

Next to the reach, the quality of the media context needs to be taken into consideration as well

Your target group experiences your Ad as content.

Source : Sanoma (Engagment study)

For example

For example

1945

Today

Digitalization?

Digitalization of magazines

Fixe

Source : Paper Chain Forum – 2013.

Digitalization of magazines

“Magstore” is the digital platform of Sanomamagazines, which offers more than 18 titles.

Through this digital kiosk the consumer can read, buy and hold these magazines.

For subscribers, the tablet version is included in the price of the print subscription.

What’s a magalogue ?

Compromise between the editorial content of a magazine and the compulsive buying on internet

Digitalization of newspapers

Fixe

Source : Paper Chain Forum – 2013.

Newspapers : a successful digitalization

Source : Comscore (April 2014) Reach 15+

Combinated audience

Combinated audience

LLP audience of a title (paper version only)

Cumulative net audience of the paper version as well as the PDF version and the audience of the tablet and smartphone application.

Currency 1

Currency 2

Combinated audience

Mediabrand audience whatever the medium Currency 3

Combinated audience

Source : CIM 2013 (2) Newspaper’s reach on 12+

49% Reach4 706(000)

51% Reach4 877(000)

58% Reach5 531(000)

Combined audience per day (Dailymetrie)

Objective 1:

Measure the net audience of a media brand across all platforms

Objective 2:

Provide information on the overlap and the added value of

different forms of publication or media.

Objective 3:

Provide interesting information on the media

planning of concrete results

Source : Dailymetrie – De Persgroep

Combinated audience per day (Dailymetrie)

Source : Dailymetrie – De Persgroep

Source of income

New ways to be informed

The best of print and online news in a streaming radio app, personalized based on your interests, from hundreds of sources and thousands of stories every day.

Text to video technology that can automatically turn any text-based article, post or feed into a video

Flipboard is a Personal Magazine

It's a single place to discover, collect and share the news you care about.

New print experience

In Sweden, the startup Meganews found a new economic model for the magazines.

Two minutes to print a magazine.

Many kiosks with about 200 digital press titles (at the moment) are in test version for the moment.

The end of « all for free »

One unique ID for use of Belgian online media applications

The end of something is always the beginning of other things

Chinese proverb