2014 technology entrepreneurship boot camp sponsored by jackson walker
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2014 Technology Entrepreneurship Boot Camp Sponsored by Jackson Walker . Researching Product & Customer. Natasha Arguello Business Research Librarian UTSA Libraries [email protected] (210) 458-7444. About Me. Worked with $100K teams since Spring 2009 - PowerPoint PPT PresentationTRANSCRIPT
UTSA Colleges of Business and Engineering
TAKE YOUR TECHNOLOGY TO THE LIMIT!
Slide 1CITE BootCamp February 2014
2014 Technology Entrepreneurship Boot Camp
Sponsored by Jackson Walker
UTSA Colleges of Business and Engineering
TAKE YOUR TECHNOLOGY TO THE LIMIT!
Researching Product & Customer
Natasha ArguelloBusiness Research Librarian
UTSA [email protected]
(210) 458-7444
CITE BootCamp February 2014 Slide 2
UTSA Colleges of Business and Engineering
TAKE YOUR TECHNOLOGY TO THE LIMIT! About Me
• Worked with $100K teams since Spring 2009• At least one team in top three
CITE BootCamp February 2014 Slide 3
UTSA Colleges of Business and Engineering
TAKE YOUR TECHNOLOGY TO THE LIMIT! What is My Role?
CITE BootCamp February 2014 Slide 4
Every project has its own research needs and challenges.
UTSA Colleges of Business and Engineering
TAKE YOUR TECHNOLOGY TO THE LIMIT! What I Can Do
I can advise you:• On research strategies• Best available resources• When we don’t have access to information you
want• When information may not exist• When you need to do primary research
CITE BootCamp February 2014 Slide 5
UTSA Colleges of Business and Engineering
TAKE YOUR TECHNOLOGY TO THE LIMIT! What I Cannot Do
• Buy market research reports that you found on the Internet
• Do your primary research
CITE BootCamp February 2014 Slide 6
UTSA Colleges of Business and Engineering
TAKE YOUR TECHNOLOGY TO THE LIMIT!
Researching the Market
• Product or service• Industry• Competitors• Target market and customer
CITE BootCamp February 2014 Slide 7
UTSA Colleges of Business and Engineering
TAKE YOUR TECHNOLOGY TO THE LIMIT!
Primary + SecondaryResearch
• Not everything is available– For free– Online– At all
• Primary Research– Surveys– Focus groups– Interviews
CITE BootCamp February 2014 Slide 8
UTSA Colleges of Business and Engineering
TAKE YOUR TECHNOLOGY TO THE LIMIT! Find People
• Industry Experts• Target customers
CITE BootCamp February 2014 Slide 9
UTSA Colleges of Business and Engineering
TAKE YOUR TECHNOLOGY TO THE LIMIT! Rules of Thumb
1. It will take longer than you think.2. You won’t have ALL information you want.3. You will have to estimate and make your best
educated guesses.4. Prepare to explain your numbers.5. Document and cite your sources.
CITE BootCamp February 2014 Slide 10
UTSA Colleges of Business and Engineering
TAKE YOUR TECHNOLOGY TO THE LIMIT!
CITE BootCamp January 2011
Get My Help• Do your homework. • Come up with a list of questions.• Email me at least one day in advance:
– Explain your product– Describe your target market– Tell me where you searched and what you found– Tell me what kind of help you need
• We meet for a consultation.
Slide 11
UTSA Colleges of Business and Engineering
TAKE YOUR TECHNOLOGY TO THE LIMIT! Thank you!
Natasha Arguello
Business Research LibrarianUTSA LibrariesJPL 4.04.08V
[email protected](210) 458-7444
CITE BootCamp February 2014 Slide 12