2014 seo, social media and content marketing strategies
DESCRIPTION
Fresh tactics and strategies for 2014 in regards to mobile marketing, social media marketing, search engine optimization (SEO) and content marketing.TRANSCRIPT
Search & Social Tactics & Strategies
for 2014
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Embracing Marketing
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Social + Local + Mobile
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Converging Media
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Developing Brand
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Google - 2014
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Google - More Information
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Google - More Transparent
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Google - More Visual
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Bing - More Visual
Search Engine Optimization
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Search Queries – More Self-Referential
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Search Queries – Longer, More Descriptive
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Search Queries – More Time Sensitive
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Search Queries – More Crowd Conscious
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Old vs NewOld: KeywordsNew: Audience/Personas/Topics
Old: Keyword List TitlesNew: Enticing Titles with Main Keyword Topic
Old: Writing for KeywordsNew: Writing for Visibility
Old: On-Page SEONew: Usability/Accessibility + Conversion
Old: Guest PostsNew: Author Columns
Old: Link BuildingNew: PR/Branding
Old: Keyword Anchor TextNew: Branded Anchor Text
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Old vs New
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Relationship Marketing
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Influencer Outreach
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Personas / Cohort Marketing
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Personalization
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Code
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Structured Markup / Microdata
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Social Media
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Social PR
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Ephemeral Social Media
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CRM Advertising
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Paid-Organic Social Hybrid
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Social Micro-Video
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Google+
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Social Networks
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Wearable Technology
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Content Marketing
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Content Departments & Spend
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Cross-Media Storytelling
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Contextual Native Advertising
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Visual & Interactive Storytelling
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Microcontent & Visual Assets
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Cinemagraphs
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Design + Copywriting + Depth
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In-Depth
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In-Depth
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Useful Content vs Viral Content
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Content Assets
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Polls
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Creation + Promotion + Analytics
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Mobile Marketing
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Responsive/Adaptive Design
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Cross Device Measurement & Performance
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Indoor & Outdoor Analytics
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Conversion Optimization
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