foundational seo & pr marketing strategies by media synaptic ltd

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Advanced SEO & PR Marketing ServicesENGAGING THE WEB OF TOMORROW, TODAY

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Engaging the Web of Tomorrow, Today

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Misconceptions

O SEO is for Robots, not people.

P Robots don’t have credit cards.

P Robots only act as agents.

P Design for people, accounting for the robots.


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The Established Approach1. Use quality content to drive Engagement2. Motivate Influencers to become Brand Evangelists3. Focus on Brand Building, not Keyword Stuffing

Traffic means nothing if it doesn't lead to more business!

Be warned of low quality SEO snake oil!

Traffic Engagement Sales ROI

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Misconceptions

O SEO is dead.

P Black Hat SEO is dead.

P White Hat SEO is thriving.

P There will always be a need to be visible at the top of SEPPs. Google has 500 million users; 7% of the world’s population.

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Critical Considerations:

1. Penguin2. Panda3. Knowledg

e Graph

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Google Today Google’s search chief Amit Singhal told Danny Sullivan that Hummingbird represents the first time since 2001 a Google algorithm has been so dramatically rewritten. Brand and

Entity Building is CriticalHummingbird is a definite expansion of Google’s

semantic capability evident at the search interface level that reveals, significantly, two things: First, Google has increased its ability to deal with

complex search queries, which means that it has also gotten better at indexing entities in Web documents.

Second, it has gotten a lot better at relationally linking search queries and Web documents, which means that its Knowledge Graph must be considerably enriched.

David Amerland,Author, Speaker & Analyst

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Misconceptions

O You can Shortcut your way to SEO.

P Sustainable SEO requires long-term investment.

Protect your brand by investing for long term success

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1. Penguin Penguin isolates, then penalises ‘shady’ sites to improve search results.

It 'infects' low quality and spammy pages, then uses the relationships those sites have (links Pointing out from them) to pass on/transmit the 'infection'.

Your site's 'immune system' can only handle a small number of links from such low quality neighbourhoods, before 'organ failure' sets in, and your site itself gets infected.

Prevention is the best cure

Be warned of low quality links that result in Infectious Penalties!

Once infected, there are only 2 options:

Remove (or disavow) the toxic links pointing at your infected page(s).

Create a new page to replace the amputated/infected page and update all internal links (404 the infected page).

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Misconceptions

O You can spam and continue ranking.

P Engaging content is more important for SEO than ever

P SERPs Rank & Click-Throughs must be earned.

P Conversion must be optimised.

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1.1 Penguin Relief Working with MS means

you don't need to worry about bad neighbourhoods.

Every partner website is thoroughly vetted before entering into any partnership.

We find the influencers whose voices carry weight, in places where your target market congregate.

Word of Mouth marketing is still the most powerful

Be warned of low quality networks!

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Misconceptions

O SEO is just about links.

P Good links are important, but good experiences are essential.

P Building out great content boosts link acquisition opportunities.

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2. Panda Panda qualifies content. It reduces the ranking

ability of sites that have thin, duplicate, badly written, as well as heavily advertised pages.

Content has always been king, but never before has it been as impactful on rankings as it is today.

If you wouldn’t read it, why would anyone else promote it?

Be warned of duplicate or thin content!

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Misconceptions

O SEO is just about text.

P Google Keyword Tool is not an editorial dictator.

P Keyword Volume is no substitute for editorial governance.

P Write from the audience's needs out, rather than keywords in.

P Google rewards you for building your brand, not for using keywords.

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2.1 Panda Peace of Mind

MS will work with you to spruce up & supplement existing content, which will engage your readers & attract free links.

It’s important to stand out as a brand

Be warned of poor page load speeds. We all want it now.

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3. Knowledge Graph The Knowledge Graph is

assisting Google to complete their leap from query/keyword based search, to semantic search.

It has a better understanding of people, places and things in the real world.

Rich Snippets display people, places, products and events to name but a few.

The more you give Google, the more it has to offer others

Be warned of having content that delivers little value

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Content Strategy Rich, compelling & engaging content that demonstrates in-depth knowledge

It’s true, the more you give, the more you get.

Be warned of others copying your content without credit!

With our in-house tools we are able to scan all the pages ranking for knowledge based data that Google deems valuable, giving us the upper hand, when optimising your content.

Google loves it. It generates more links. It increases conversion rates. Best of all, It’s not

complicated.

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Misconceptions

O SEO Takes away from other efforts.

P SEO works integrally as a part of the whole;

as a part of the larger inbound marketing strategy.

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How we do it

Boost authority by sharing knowledge

• Understand Problem/Opportunity

• Gain commitment to change

• Learn about approaches

Discover

• Define Requirements• Identify Possible

solutions• Build Business Case

Explore

• Compare Alternatives• Make Decission• Acquire Solution

ComponentsBuy

• Adopt and use solution• Measure Success and Share results• Participate in user groups and

communitiesEngage

MS take every opportunity to tailor content that caters to the needs of your audience at every stage of the relationship cycle.

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What we bring

PTargetingPCreationPOptimisationPDistributionPEngagementPMonitoringPManagingPReporting

Strategic partnerships are mutually beneficial

PMonitoringPTargetingPDistributionPSocial Media EngagementPContent ManagementPReporting

CONTENT CONSIDERATIONSEFFICIENCY TOOLS

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Some of the opportunities we seek

P Localise a national story

P Personalise big data

P Be contrarian

P Google News

P New Releases

P Reinvent the story

Content Distribu

tion

search

social Media

Photo Archiv

es

Newsroom &

Journalists

Online News Sites

Mobile

Bloggers

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More opportunities we seekP Nationalise a local story

P Curating popular news stories

P Provide a twist on trending news

P Tie thought leadership to timely events

P Responding promptly to changes with guides

P Capitalise on trends via Seasonal and recurring events

P Etc…

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Engage With Your MarketI. Research, Monitor and Listen for audience interests, your brand’s ‘social

echo’ and industry-wide sentiments that may be trending at any given time. We use Google Trends, PR Newswire, Twitter, Google+ and Facebook to identify strong content opportunities

II. Create and Optimize for your audiences’ preferences in content types and formats.

We help deliver content in the right formats across different channels to maximise performance.

http://www.mediasynaptic.com/

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Attract Your MarketIII. Identify and Target for the right mix of big and small influencers to generate a viral effect

around your content. We outreach via all major channels, allowing us to contact the right people at the right time.

IV. Distribute and Reach to engage with your audiences wherever they are – be it digital, search, social, traditional or mobile channels.

We help make sure that your brand is seen in the places your target audience congregates.


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Simple Traffic Boosting ProcessIdentify and

Curate Best in Class Content

Optimise & Develop Content

Promote & Acquire Links

Keep It Stupid Simple.

Don’t be distracted by the ‘next big thing’!

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The Link-Building Rocket Fuel Social sharing signal conscious. Fantastic content driving

engagement with the audience. Ethical & clean links typically in

the ‘flow’ of the main content and editorially approved.

Typically articles posted on sites that have Google Authorship.

6 month minimum domain embargos which diversify & naturalise link profile.

Meaningful links make a meaningful difference.

Be warned of low quality link services that lead to penalty!

Domains/Categories are Relevant. Range of Top Level Domains

(.co.uk, .com, .edu, .com.au etc.). Domain Authority 10+ guaranteed

with varied PageRank. Guaranteed for 6 Mths – if a post

is drops off the radar, we will replace it.

Reporting - as always, you will receive detailed reports on every link.

Omar Mossadek, Director at Media Synaptic

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Results

Forget Rankings

Embrace Visitors

P Visitor Satisfaction

P High Conversion Rates

P Brand Buzz

P Industry Authority

P More Traffic

P More Sales

P Better Customer Retention

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How we Measure Success

P All Organic Traffic to Site

P Organic Traffic to Target Landing Pages

P Time On Site/Landing Page

P Bounce Rate On Site/Landing Page

P Conversions/Goals

P Ecommerce Transactions/Yields

Measurable & Scalable ROI

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What would make a difference?P Additional Up-To-Date Content?

P Engaging & Valued Resource Pages?

P High Quality Links on Relevant Web Sites?

P Regular Reporting That Gives Insightful Direction?

Discover

Explore

Buy

Engage


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Give us a call+44 (0)20 329 01010

Media Synaptic - A Boutique Digital Marketing Agency



See you at the top!



foundational seo & pr marketing strategies by media synaptic ltd

Marketing

knowledge

sitelanding

organic traffic

today misconceptions

infected page

web documents

engaging content

links