seo & paid social media marketing strategies

1. SEO & Paid Social MediaInternet Marketing TrainingPresenters:Brandon LeibowitzZaid AmmariEmail: [email protected] | Phone Number: (310) 736-9597

2. SEO & Paid Social MediaWhy Are You Here? To learn about internet marketing Help grow your business To drive traffic to your website Expand your marketing knowledge Network with other professionalsEmail: [email protected] | Phone Number: (310) 736-9597 3. SEO & Paid Social MediaSearch Engine Optimization101Presented by:Brandon LeibowitzEmail: [email protected] | Phone Number: (310) 736-9597 4. SEO & Paid Social MediaWhat is Search Engine Optimization?Email: [email protected] | Phone Number: (310) 736-9597 5. SEO & Paid Social MediaKnow Your Market Ask questions your customers would ask Learn as much about your audience Understand their wants and needsEmail: [email protected] | Phone Number: (310) 736-9597 6. SEO Marketplace Shifts Google updates the search algorithm daily Major updates are released throughout the year Recent algorithm changes Panda removed low quality sites from the search index Penguin attempted to clean up web spam Hummingbird is trying to better understand the humanlanguageSEO & Paid Social MediaEmail: [email protected] | Phone Number: (310) 736-9597 7. SEO & Paid Social MediaSEO Current Status Search has become social Google has incorporated Google+ into SERPs Bing has incorporated Facebook into SERPs Structured data for all websites Content must be engaging Social media sharing Google Knowledge GraphEmail: [email protected] | Phone Number: (310) 736-9597 8. SEO & Paid Social MediaOn Site SEO Keyword research Page title, meta description, and meta keywords Header tags Alt tags for images Keyword rich content Clean URL structures Internal website linking XML and HTML sitemap creation and submission Content creation and site layoutEmail: [email protected] | Phone Number: (310) 736-9597 9. SEO & Paid Social MediaOff Site SEO Content is KING!!! Link building; quality over quantity Article & Press Release writing and submission Research, design, and distribute infographics Forum participation and interaction Guest blogging and commenting on relevant blogs Social signals and web 2.0 properties Online reputation managementEmail: [email protected] | Phone Number: (310) 736-9597 10. SEO & Paid Social MediaLink Building Quality Standards Quality over quantity Find niche related sites for inbound links High quality sites include Wikipedia, Examiner,Huffington post, .edu, .gov, etc. Check Google Page Rank, MOZ Domain & PageAuthority, Alexa rank, etc. Low number of outbound links Clean backlink profileEmail: [email protected] | Phone Number: (310) 736-9597 11. Popular Social Media Sites Google Plus New social media site to compete with Facebook Facebook Social media site for friends and family Twitter Social networking and microblogging service LinkedIn Social networking site for business processionals Pinterest Image sharing siteSEO & Paid Social MediaEmail: [email protected] | Phone Number: (310) 736-9597 12. SEO & Paid Social MediaSocial Media Marketing Strategies Engagement is key; you must build relationships Separate business and personal profiles Use #HashTags appropriately Post your own original content Share other peoples content! Use keywords in your postsEmail: [email protected] | Phone Number: (310) 736-9597 13. SEO & Paid Social MediaEthical SEO Practices Avoid Black Hat (Unethical Techniques) Follow Google Webmaster Guidelines Always use Search Engine Friendly Techniques Never use Any Deceitful Methods Always use White Hat SEOEmail: [email protected] | Phone Number: (310) 736-9597 14. SEO & Paid Social MediaPaid Social MediaMarketing101Presented by:Zaid AmmariEmail: [email protected] | Phone Number: (310) 736-9597 15. SEO & Paid Social MediaOrganic vs. Paid Social Traffic Get More by reaching more people Use specific language to capture user attention 3x your fan base quicker!Email: [email protected] | Phone Number: (310) 736-9597 16. SEO & Paid Social MediaYouTube | Adwords for Video Fastest growing medium in history..**4 billion video streams/day #1 Online video site Reach more people Target videos to highly interestedusers Offer promotions (Overlay + CTA) Pay only when your video is viewed Track your successEmail: [email protected] | Phone Number: (310) 736-9597 17. SEO & Paid Social MediaYouTube | TargetingChoose your ads locations; YouTube VideosVideos on the YouTube watch and channel pages. YouTube SearchYouTube search results pages. Google Display NetworkCollection of websites that have partnered with Google(display partners), YouTube, and specific Googleproperties that display AdWords ads. Target videos using keywords Target videos using Interests Frequency capping /per day /per userEmail: [email protected] | Phone Number: (310) 736-9597 18. SEO & Paid Social MediaYouTube | Best Practices1 2 3Generate some buzz! Create Brand Awareness! Drive More Sales!Email: [email protected] | Phone Number: (310) 736-9597 19. SEO & Paid Social MediaFacebook Paid Ads | Reach Reach NEW people Engage users with clear CTA Gain more followers at anexponential rate Create brand awareness Understand your audience better Track your resultsEmail: [email protected] | Phone Number: (310) 736-9597 20. SEO & Paid Social MediaFacebook Paid Ads | TargetingAd TypesNormal AdsSponsored PostMobile AppPlacementNews Feed(Mobile | Desktop | Both)Desktop(Right-Hand Column & News feed)Desktop(Right-Hand Column)All FacebookChoose the typethat best fits youbusiness;AudienceLocationAgeGenderLanguagesInterestsConnectionsPricingCPCCPMChoose whereyou want yourads to show up;Choose usersthat fit yourbusiness;Set the price youare willing to payfor traffic1 2 3 4Email: [email protected] | Phone Number: (310) 736-9597 21. SEO & Paid Social MediaFacebook Insights 101(Schedule posts) | Understand your audience!Email: [email protected] | Phone Number: (310) 736-9597 22. SEO & Paid Social MediaFacebook Insights 101(Post types) | Know what content is good!Email: [email protected] | Phone Number: (310) 736-9597 23. SEO & Paid Social MediaWhat is Retargeting?Email: [email protected] | Phone Number: (310) 736-9597 24. RetargetingYouTube + Facebook Stay top-of-mind with users Create the Erywhere effect! Get highly relevant traffic Pay 50% lower than traditionalmedia channels Low > No maintenance costs Offer special promotions thatreally touch home!SEO & Paid Social MediaEmail: [email protected] | Phone Number: (310) 736-9597 25. PLACEMENTS MEDIA: SEO Lunch & Learn | 25