2013 forbes vietnam media kit

7/27/2019 2013 Forbes Vietnam Media Kit

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Vn

media kit 2013


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www.forbesvietnam.com

Overview

The Forbes Brand

One Powerful Brand. Since 1917, Forbes

has stood, unwavering, for one overriding

principle: the unshakable belief in the powerof free enterprise.

Our mission has also been clear and

unchanging: to provide insights and

information that ensure the success of those

who tap into Forbes.


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Overview

Forbes Presence

Forbes is the worlds leading local, global

business media platform, with operations in

over 30 countries throughout the world.

Forbes delivers information in ways that suit

our audiences needsat any given time of day,

week or yearthrough our portfolio of Forbes

brand properties.

Forbes provides the ultimate opportunity for

advertisers to align their brand with the worldsbiggest and most important companies, and the

CEOs and entrepreneurs behind their success.

Influencing the influencersin over 30 countriesacross the globe


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biOgraphy

Matthew McGarveyManaging Director

Matthew has lived and worked throughout Asia since 1998 as a business operator

and as a corporate and financial adviser. Matthew has specialized in launching,

strengthening and growing businesses in emerging markets, based upon bestbusiness practices, integrity and sustainability. Prior to launching Forbes, Matthew

worked at PricewaterhouseCooperss Corporate Finance team in Beijing where he

worked with Chinese corporates in developing and executing their overseas strategy.

In 2002, Matthew built one of the first wholly owned foreign enterprises in Tibet,

which he grew, managed and transferred to local management. Prior to 2002,

Matthew was senior manager at International Data Corporation in Hong Kong and

Beijing, where he covered the Internet and eCommerce market throughout Asia.

Matthew is a graduate of the MIT Sloan School of Management, is a US national and

speaks Mandarin Chinese.


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biOgraphy

Lan Anh NguyenExecutive Editor

Lan Anh has been covering Southeast Asian businesses and business leaders for

Forbes since 2007. She has also worked closely on the compiling of Forbes Wealth

List. From 2007 until 2012 she worked as a senior business writer at Saigon Tiep Thi

Newspaper, where she wrote regular columns on business and economics.

Lan Anh worked in Bangkok, Thailand from 2005 - 2007, covering business and

politics for ThaiDay, a daily insert into the International Herald Tribune in Thailand.

Her works have also appeared in international newspapers including the Financial

Times and The New York Times.

She was awarded a Fulbright scholarship in 2003 to pursue a graduate program at

Boston University. She graduated in May 2005 with a master degree in business

and economics journalism. She won a Mark of Excellence Award from the US

Society of Professional Journalists in 2005.


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Overview

Forbes Brand Footprint in AsiaForbes Asia

Circulation: 80,000 copies

Forbes Asia debuted on September 5, 2005. This English language publication of Forbes

for the Asia Pacific region has expanded Forbes already substantial presence in Asia.

Forbes Local Editions in AsiaForbes local editions enable advertisers to connect with key decision makers in the

most essential global markets. Delivering the same distinctive, predictive and preemp-

tive editorial style that has been the trademark of Forbes, each edition features select

editorial from Forbes along with original, local business news and commentaries.

Forbs Chn (19 issues) Ciculation: 168,264

Language : Chinese

Forbs kor (Monthly) Ciculation: 53,000

Language: Koean

Forbs in (Fortnightly) Ciculation: 50,000

Language : English

Forbs inons (Monthly) Ciculation: 20,000

Language: English

Forbs Vn (Monthly) Ciculation: 25,000

Language: Vietnamese

Forbs thln (Monthly) Ciculation: 40,000

Languag e: Thai

2003 2009 2010 2013 6/20132003


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Overview

Who IsForbes Vietnam?

About the magazine Launch: 24/6/2013 Circulation: 25.000

Language: Vietnamese Frequency: Monthly

Forbes Vietnam is committed to providing world class business news

and insight to Vietnams business leaders, entrepreneurs and corporate

executives.

Forbes Vietnam is comprised of Vietnams leading business journalists andthinkers, and supported by regional and international journalists.

Forbes Vietnam will enable advertisers to connect with key decision

makers in one of Asias most promising emerging markets.

Gae A office

builings.

Pemium an pivate

banking clients of

leaing banks.

Five-sta an luxuy

hotels, esots acoss

Vietnam.

2000 VIPs Han-

elive. Taitional channels

such as Bookstoes,

Newstans an

subsciption.

Business Lounge,

C- Class of Vietnam

Ailines.

dsrbuon


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editOrial

Best of Both Worlds

50-60%Vietnam Focused

40-50%Regional & Global Focused

Vietnam Features Vietnam Richest List

Vietnams Best Businesses

Vietnams Businessperson of the Year

Vietnams Most Powerful

Businesswoman

Vietnams Heroes of Philanthropy

Global Features Word Billiona ire List

The Worlds Biggest Companies Celebrity 100

Forbes 400 Richest

Global Innovators

Regional Features Asias Most Powerful

Businesswoman

Asias Heroes of Philant hropy

Rich Lists: Taiwan, China,

Philippines, Singapore, Ch ina,

India, Indonesia

FAB 50 in Asia: The 50 largest

publicly listed companies i n Asia

Best Under A Billion: The most

successful 200 SME publicly-

listed companies in Asia Pacific


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Objective

Forbes Extends its Reach of Senior

Business Leaders and its Readers

are Increasingly Affluent

mor Snor Busnss Lrs

mor afflun

C-Suite

Aveage Pesonal

Income

Top Management

Aveage Pesonal

net Woth

Source: BE:ASIA 2011, BE:ASIA 2012 : Ipsos MediaCT

BE: ASIA2011

BE: ASIA2011

BE: ASIA2011

BE: ASIA2011

BE: ASIA2012

BE: ASIA2012

BE: ASIA2012

BE: ASIA2012

20.023

$249.509

20.941

$254.510

31.810

$1.639.851

32.962

$1.834.258

Who is the Forbes Vietnam Reader?

The Forbes Vietnam readership is comprised of economic policy makers,

financial leaders, decision makers, CEOs and corporate executives, and those

who aspire to those positions.

The Forbes reader is smart, ambitious and increasingly well-connected. Forbes

Vietnam delivers the same high quality insightful content to its Vietnamese

readers as it does to business leaders throughout the world.

Who is the ideal Forbes advertiser?

Forbes provides advertisers the ideal platform to target Vietnams richest,

smartest and most well-connected readers. With a readership comprised of

Vietnams top business leaders, entrepreneurs and those aspiring to positions

corporate leadership, Forbes Vietnam provides advertisers direct access to thedecision makers of Vietnam.

Forbes Vietnam offers premier placement opportunities for luxury goods, real

estate, investment and travel companies looking to target the leaders, business

people and VIPs of Vietnam.


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events

Forbes Vietnam Events

Forbes Vietnam will host exclusive events

nationwide, including custom events for

clients. Events can range from smaller

exclusive functions to larger gatherings for

several hundred VIPs.

Forbes Vietnam Events is the truly meeting of

the minds for business leaders, the ultimate

networking platform.

Events can be customized for clients as part of

an overall program with advertising and otherpromotional activities. The goal is to meet the

clients specific objectives, with the expertise

to create unique events reaching the high-end

segment of the market.

Full pogamming, speake an

attenee management capabilities

Full logistics an oganiation of

the event

Inclusion of events as pat of lage

pomotional package fo client

sponsoship options

Forbs Vncn prov

Fobes Vietnam has the

unique ability to geneate

C-level attenance at events

ue to its ban penetation

among local CEOs, pesients,

chaimen, CFOs, an COOs.

Fobes Vietnam events eliveactual ecision makes who

show up to o business.

Capitalie on this oppotunity

to get face to face with Fobes

Vietnams eaeship of

business ecision makes by

being an event sponso.

influncngh influncrs


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editOrial calendar

Issue Editorial ThemePublishingDate

BookingDeadline

MaterialDeadline

JuneWorld Billionaire

Worlds Most Powerful Women

Most Successful Vietnamese Business WomenJune 24 May 15 May 31

July Heroes of Philanthropy/ Taiwan Richest List July 15 June 15 July 5

August Celebrity 100 & Thailand Richest List Aug 5 July 15 July 26

SeptemberBest Under A Billion

Best Vietnamese Listed CompaniesSept 2 Aug 15 Aug 26

October Fab 50 In Asia, Innovators, Singapore Richest List Sep 30 Sep 15 Sep 23

November Forbes 400 Richest Americans/China Richest List Nov 4 Oct 15 Oct 22

December Worlds Most Powerful People/ India Rich List Dec 2 Nov 15 Nov 25

January 2014Special Tet Issue/

Vietnam 50 Richest People ListDec 30 Dec 15 Dec 23


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print rates vnd

Open 4 Insertions 8 Insertions 12 Insertions

1 Page 104,350,000 91,828,000 87,654,000 83,480,000

Page 79,306,000 70,958,000 66,784,000 62,610,000

Page 62,610,000 56,349,000 54,262,000 52,175,000

Page 41,740,000 35,479,000 33,392,000 31,305,000

2nd Cover Spread 292,180,000 256,701,000 248,353,000 240,005,000

2nd Double Page Spread 271,310,000 237,918,000 231,657,000 223,309,000

3rd Double Page Spread 260,875,000 229,570,000 221,222,000 214,961,000

4th Double Page Spread 250,440,000 221,222,000 212,874,000 204,526,000

1

st

6 Full Page125,220,000 110,611,000 106,437,000 102,263,000

3rd Cover 135,655,000 118,959,000 114,785,000 110,611,000

4th Cover 156,525,000 137,742,000 133,568,000 129,394,000


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print rates Us$

Open 4 Insertions 8 Insertions 12 Insertions

1 Page $5,000 $4,400 $4,200 $4,000

Page $3,800 $3,400 $3,200 $3,000

Page $3,000 $2,700 $2,600 $2,500

Page $2,000 $1,700 $1,600 $1,500

2nd Cover Spread $14,000 $12,300 $11,900 $11,500

2nd Double Page Spread $13,000 $11,400 $11,100 $10,700

3rd Double Page Spread $12,500 $11,000 $10,600 $10,300

4th Double Page Spread $12,000 $10,600 $10,200 $9,800

1st

6 Full Page $6,000 $5,300 $5,100 $4,900

3rd Cover $6,500 $5,700 $5,500 $5,300

4th Cover $7,500 $6,600 $6,400 $6,200


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ad specificatiOns

Production Specifcations

TrIM SIzE: 204 x 267 mm

BLEEd SIzE: 210 x 273 mm

Digital Ad Requirements

Fo best epouction, mateials

shoul be submitte in a igital

file fomat. PdF is the pefee

file fomat. Application files such

as Feehan, Quak Xpess an

Pagemake can not be accepte.

All high-esolution images an

fonts must be inclue when the

file is ceate. Use only Type 1

fonts, not TueType. Images must

be CMYK o gayscale, TIFF o

EPS between 266 an 300 pi. No

rGB o JPEG images shoul be

use. Files shoul be ight eaing,

potait moe, 100% sie with no

otations, an inclue all stana

tim, blee an cente maks

outsie of live image aea.

Full PgTrIM SIzE

204 x 267 mm

Full PgWITH BLEEd

210 x 273 mm

Full PgLIVE ArEA

184 x 247 mm

1/2 Pg HorzonlTrIM: 204 X 133 mm

BLEEd: 210 X 136 mm

LIVE: 184 X 124 mm

doubl Pg HorzonlTrIM SIzE

408 x 267 mm

doubl Pg HorzonlWITH BLEEd

414 x 273 mm

doubl Pg HorzonlLIVE ArEA

388 x 247 mm

1/2 Pg VrclTrIM: 98 X 267 mm

BLEEd: 104 X 273 mm

LIVE: 89 X 250 mm


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cOntacts

Advertising & Sales

Hien Hoang Sales Directr Hie.Hag@frbesi etam.cm +84 903 692 448

Quang Dat Sales Maager Dat [email protected] +84 914 469 229

Oanh Vu Sales Maager [email protected] +84 915 090 066

Mai Pham Marketig Maager Mai .Pha [email protected] +84 917 121 818

Editorial

Lan Anh Nguyen Executie Edi tr Laah.ngu ye@frbes ieta m.cm +84 907 932 455

Management

Matthew McGarvey Maagig Direct r Matthew@f rbes ietam.cm +84 8 3936 9499

2013 forbes vietnam media kit

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