forbes forbes life 5 reasons to largest audi- …...bloomberg businessweek the economist 5.383.000...

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Forbes magazine is about… Forbes magazine welcomes business spirit and free mar- ket. We inform our reader on business, creative tech- nologies, famous business- men who have changed our world. In Forbes magazine we realize how important time is for our reader. That is why we are trying to write short and objective stories. Businessmen’s success and failure stories 1 New ideas for investment and business 2 Journalistic investigations 3 The most respected ratings on products and services of the year 4 High availability and large circulation 1 Contemporary design 2 Quality and impression 3 Confidence and trust 4 Useful relationships 5 5 Reasons to cooperate with Forbes Source՝ MRI (MediamarkResearchIncorporation), 2010 Fortune Bloomberg Businessweek The Economist 5.383.000 4.384.000 4.299.000 3.124.000 Forbes Largest audi- ence in business print media Forbes Life Life magazine is about… Travel 3 Design, electron- ics, watches, house items, sport and fashion 2 Forbes Life inspires our thoughtful reader to double his fortune. Presentations, events, and auctions 1 4 Pleasure and leisure Useful business advises 5 Forbes history Forbes magazine was founded in 1917 by American journalist B. C. Forbes. The publish- ing group of Forbes magazine also includes Forbes Europe, Forbes Life, Forbes Woman and Forbes Asia magazines, and Forbes.com is one of the largest business-portals in the world in fields of economics and finance. Forbes magazine is published in 55 countries, among them are Russia, Georgia, China, Tur- key, India, Croatia, Romania, Israel, Korea, Poland, Japan, Latvia, Slovakia, Indonesia, Bulgaria, Ukraine, Africa and Middle East. In 2013 Media Partners group published Forbes magazine in Armenia. Magazine’s audience Forbes magazine reader is a leader who has a goal to become self- cultivated, ready to take risks and open for new ideas. Forbes’ reader holds sufficient prospect for invest- ments. Also, he values his time and tries to spend it usefully. Social status 40% 40% of the readers are man- agers, directors, business- men, owners, stockholders, and shareholders Financial status 70% 70% of our readers are highly paid individuals. Age group Forbes readers are 26-45 aged individuals that are economically active. 26-45 61 % of our readers are male, and 39 % are female. Sex 39% 61%

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Page 1: Forbes Forbes Life 5 Reasons to Largest audi- …...Bloomberg Businessweek The Economist 5.383.000 4.384.000 4.299.000 3.124.000 Forbes Largest audi-ence in business print media Forbes

Forbes magazine is

about…Forbes magazine welcomes business spirit and free mar-ket. We inform our reader on business, creative tech-nologies, famous business-men who have changed our world. In Forbes magazine we realize how important time is for our reader. That is why we are trying to write short and objective stories.

Businessmen’s success and failure

stories

1

New ideas for investment and

business

2

Journalistic investigations

3

The most respected ratings on products and

services of the year

4

High availability and large circulation

1

Contemporary design

2

Quality and impression

3

Confidence and trust

4

Useful relationships

5

5 Reasons to cooperate with

Forbes

Source՝ MRI (MediamarkResearchIncorporation), 2010

FortuneBloomberg

BusinessweekThe Economist

5.383.000

4.384.000

4.299.000

3.124.000

Forbes

Largest audi-ence in business

print media

Forbes Life Life magazine is

about…

Travel3

Design, electron-ics, watches, house items, sport and

fashion

2

Forbes Life inspires our thoughtful reader to double his fortune.

Presentations, events, and

auctions

1

4Pleasure

and leisure

Useful business advises

5

Forbes history

Forbes magazine was founded in 1917 by American journalist B. C. Forbes. The publish-

ing group of Forbes magazine also includes Forbes Europe, Forbes Life, Forbes Woman

and Forbes Asia magazines, and Forbes.com is one of the largest business-portals in the world

in fields of economics and finance.Forbes magazine is published in 55 countries, among them are Russia, Georgia, China, Tur-key, India, Croatia, Romania, Israel, Korea, Poland, Japan, Latvia, Slovakia, Indonesia,

Bulgaria, Ukraine, Africa and Middle East. In 2013 Media Partners group published Forbes

magazine in Armenia.

Magazine’s audience

Forbes magazine reader is a leader who has a goal to become self-

cultivated, ready to take risks and open for new ideas. Forbes’ reader holds sufficient prospect for invest-ments. Also, he values his time and

tries to spend it usefully.

Social status

40%

40% of the readers are man-agers, directors, business-

men, owners, stockholders, and shareholders

Financial status

70%

70% of our readers are highly paid individuals.

Age group

Forbes readers are 26-45 aged individuals that are

economically active.

26-45

61 % of our readers are male, and 39 % are female.

Sex

39%61%

Page 2: Forbes Forbes Life 5 Reasons to Largest audi- …...Bloomberg Businessweek The Economist 5.383.000 4.384.000 4.299.000 3.124.000 Forbes Largest audi-ence in business print media Forbes

Isahakyan 28, Phone number` /+374 10/ 525343

Forbes has highest reach capability

C-level

Investors making

$250,000

Influential individuals

161.000

984.000 731.000 763.000

154.000 157.000

1.385.000 1.244.000 1.344.000

1.041.000 833.000 773.000

Business decision makers

1.712.000 1.511.000 1.552.000

423.000 416.000 232.000

Forbes FortuneBloomberg Businessweek

Source՝ MRI (Mediamark Research Incorporation), 2010

100.000 readers

Before content

Spread

1/1 page

2/3 page

1/3 page

Cover- Gatefold

1/2 page

Second cover

First cover

750.000 500.000

900.000

Third cover 800.000 450.000

Fourth cover 1.000.000 750.000

First spread 1.050.000 800.000

650.000 400.000

800.000

540.000

345.000

180.000

1.350.000

300.000

900.000 650.000

Next to masthead, content, editor’s

letter

Forbes Forbes Life

Advertising Rates

Forbes12 issues published annuallyVolume-around 124 pagesCirculation- 3 000 copies

Forbes Life6 issues published annuallyCirculation- 3 000 copies

Prices are indicated in AMD without VAT (20 %)

500.000

250.000

180.000

130.000

90.000

1.000.000

Discount

Forbes 2 pages in one issue- 3% discount3 pages in one issue- 5 % discountAdditional discount is available when 24 pages are placed/year.

2 pages

5%

3-4 pages10%

5-6 pages

15%

30%

7-8 pages

20%

9-10 pages

25%

11-12 pages

/ cumulative /

Forbes Life 2 issues- 5% discount, 3 issues- 10% dis-

count, 4 issues- 15% discount, 5 issues- 20 % discount, 6 issues- 25 % discount. 2 pages in

one issue – 3%, 2 pages in one issue – 5%.Additional discount is available when 12

pages are placed/year.

Type Faces- CurvesColor Mode- CMYKResolution- 300 dpi

File Format- PDF, EPS, TIFF

General technical requirements

Media Kit 2015

Directors, managers,

CEO

Head of household making

$150,000