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2006 MEDIA KIT2006 MEDIA KIT

Inspirations. Destinations. Accommodations. Vacations. Reservations.

Expert advice for luxury travelers.

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ForbesTraveler.com is designed exclusively for the affluent, discerning traveler. With the active participation of the world’s leading experts on luxury travel, it is the premier online source for inspiring, planning, and booking the world’s most distinctive travel experiences.

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“Travel providers who cater to an affluent market need to understand and respond to luxury travelers’ evolving information needs and how they differ from standard travelers. Now, more than ever, travel marketers must personalize and humanize the online experience by providing the ‘expert’ or ‘insider’ content luxury travelers demand.”

– Jessica Hogue,Business Analyst, Guideline Research*Author, Beyond Booking: Building Brand Equity Online

in the Travel and Leisure Market

“Travel providers who cater to an affluent market need to understand and respond to luxury travelers’ evolving information needs and how they differ from standard travelers. Now, more than ever, travel marketers must personalize and humanize the online experience by providing the ‘expert’ or ‘insider’ content luxury travelers demand.”

– Jessica Hogue,Business Analyst, Guideline Research*Author, Beyond Booking: Building Brand Equity Online

in the Travel and Leisure Market

The world has changed.

For affluent adults, these changes include:

ForbesTraveler.com understands these changes.

*Guideline Research is one of the nation’s largest providers of custom business research and analysis.

Media consumption patternsLuxury travel The way the web is used to guide, research, identify, select, and book travel destinations and plans

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WHY FORBESTRAVELER.COM? No other site speaks directly to the affluent luxury traveler. Forbes has catered to the affluent since 1917.

THE TRAVEL INDUSTRY IS BIG…AND ONLINE SPENDING IS GROWING

Today’s US online travel marketplace is valued at $68 billion*…and that is only the US.

In 2005, more than one-quarter of all leisure and unmanaged business travel was booked online.*

By 2007, almost 40% of total travel sales will be made online.**

Source: *Guideline Trend Report Beyond Booking: Building Brand Equity Online in the Travel and Leisure Market, July 2006. **eMarketer Online Travel Worldwide, December 2005.

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From inspiration to reservation, ForbesTraveler.com will provide the complete experience for luxury travelers.

Expertise

Personalization

Authoritative Resource

InsiderContent

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ES LUXURY TRAVEL EXPERT PANEL

A high-caliber list of the leading and celebrated travel writers, travel agents, celebrities, and some of our globe-trotting CEOs.

DESTINATION EXPERTSInsider advice from top hotel concierges around the world who can provide users with details about what to see…and where to be seen.

FINE PROPERTY REVIEWSThe site will focus on 3, 4, and 5-star hotels and resorts.

ForbesTraveler.com content is designed specifically for the luxury traveler.

FORBESTRAVELER.COM 400 LISTA definitive list of the world’s best hotels and resorts. Unlike other editor- or reader-generated lists, this list is chosen by the ForbesTraveler.com Luxury Travel Expert Panel.

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Inspirations

Destination Experts

Travel Tools

Video Tours

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Barry has extensive experience in producing award-winning editorial content and launching successful lifestyle websites.

He previously served as Editor-in-Chief of Yahoo! Internet Life, where he launched the world’s largest magazine covering Internet content and received awards from Ad Age and Ad Week. Prior to that, Barry was Executive Editor of TV Guide, where he launched TV Guide Online, and Executive Editor at Playboy. Barry also has extensive travel writing experience for the New York Times, L.A. Times, and others. He is the recipient of the Lowell Thomas Travel Writing Awards, ’04.

“Whether for research, inspiration, planning, or booking, ForbesTraveler.com will be the indispensable resource for the luxury traveler.”

– Barry Golson, Editor-in-Chief of ForbesTraveler.com

“Whether for research, inspiration, planning, or booking, ForbesTraveler.com will be the indispensable resource for the luxury traveler.”

– Barry Golson, Editor-in-Chief of ForbesTraveler.com

Barry Golson, Editor-In-Chief ForbesTraveler.com

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12,482

15,765

9,212

12,235

10,402

11,1977,303

3,553

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30,000

35,000

40,000

45,000

Internet Newspaper Magazine TV

Quintile V Quintile IV Quintile III Quintile II Quintile I

Household Income $100,000+

Affluent adults’ heavy consumption of the internet is significantly greater than their heavy consumption of other types of media.

Affluent adults’ heavy consumption of the internet is significantly greater than their heavy consumption of other types of media.

AFFLUENT ADULTS TURN TO THE WEB

AFFLUENT TRAVELERS TURN TO THE WEB

Spent $3,000+ on Travel in the Past 12 Months

4,318

5,071

3,605

4,626

3,719

3,9082,742

1,961

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Internet Newspaper Magazine TV

Quintile V Quintile IV Quintile III Quintile II Quintile I

Source: MRI Spring 2006; Quintile I is heavy usage, Quintile V is light usage (000’s) Universe of Household Income $100,000+ = 42,299,000

Source: MRI Fall 2005; Quintile I is heavy usage, Quintile V is light usage (000’s) Universe of Spent $3,000+ on Travel in the Past 12 Months: 15,855,000

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AFFLUENT TRAVELERS ARE SPENDING ONLINE

Affluent travelers account for just 16%

of the US online leisure travel population…

HHI $100K+

Total US Online Leisure Travel Population

…but 50% of total US online travel sales!

Total US Online Leisure Travel Spending

Online Travel SpendingThose with a

Household Income of $100,000+

spend 52% of their travel spending

online.

52%48%

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Luxury Travelers Are Comfortable Making Big-Ticket Travel Purchases Online

Nearly 1 in 3 Luxury Travelers Is Comfortable Spending More Than $5,000 on Online Travel

More than half of luxury travelers felt comfortable booking a travel product/service online in the range of $2,000 - $5,000

Source: Forrester Research: The Three Segments of High-Income Travelers, published June 26, 2006.

Source: Guideline Luxury Traveler Research: Luxury travelers spent $2,000+ per person on vacation: Standard travelers spent less than $2,000 per person on vacation; Universe of luxury travelers = 202; Universe of standard travelers = 205

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RESEARCH SHOWS THE ONLINE TRAVEL SPACE NEEDS…

Luxury travelers seek interactive multimedia presentations*

Luxury travelers rate reviews and articles as most compelling online travel research tools*

A website that understands and markets to luxury travelers’evolving information needs

A destination that personalizes and humanizes the online luxury travel experience

A luxury travel authority that offers expert and insider content

WHAT DO LUXURY TRAVELERS WANT?

*Source: Guideline Luxury Traveler Research: Luxury travelers spent $2,000+ per person on vacation, Standard travelers spent less than $2,000 per person on vacation

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EFORBESTRAVELER.COM TARGETS A HIGHLY SOUGHT AFTER AUDIENCE

EXPECTED FORBESTRAVELER.COM PROFILE

2796.4%Vacation Packages-heavy spending (p/online/ 6mos.)

12966%College Grad/ Post Grad Education

15120%Any non-us travel destination (last 2 yrs.)

14455%Any online travel purchase (last 6 mos.)

13076%Any online travel shopping (last 6 mos.)

Average Age: 45HHI: $150,000+Male/Female: 55/45

College Grad/Post Grad Education

High Propensity to Make Travel Purchases Online

FORBES.COM PROFILE

Average Age: 43*

Average HHI: $128,000*

Male/Female: 65/35**

*Source: ForeSee Results Jan - March 2006; **Source: @Plan Summer 2006

Composition Index

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NLAUNCH ADVERTISING AND PROMOTION WILL INCLUDE

Est. Impressions: 100,000,000Est. Total Reach: 25,000,000

Average Frequency: 4

ONLINE

IN-BOOK

Ads in Forbes properties

Ads in TV, Radio, In-Flight Magazines, and Outdoor Media

Co-branded ForbesTraveler.com Springtime In Paris promotion with launch partner sponsors

Robust PR campaign across all mediums

Search Engine Marketing

Forbes Syndication Partners

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PROJECTED FIRST-YEAR TRAFFIC GROWTH

Estimated Unique Users to ForbesTraveler.com

ForbesTraveler.com has developed aggressive advertising and promotional programs to build awareness of the new site and use of its luxury travel information, services, and journalism. A combination of online and offline media platforms will drive traffic, including upscale magazines and in-flight publications, TV and radio, online advertising, as well as a robust search marketing program.

ForbesTraveler.com will use the power of the Forbes media vehicles to drive traffic amongst the entire Forbes community ofluxury travelers: Forbes.com, Forbes Magazine, ForbesLife, Opt-in Emails.

Projected traffic will build steadily over the first few months and end the year at more than one million unique monthly visitors —placing ForbesTraveler.com in the top tier of travel sites and the leading destination for luxury travelers.

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CHARTER ADVERTISING PROGRAMSPlatinum (First-Class) Package:

• Minimum commitment of 90 days• Three Weekly Index Page Sponsorships• Index Pages to choose from:

– Inspirations– Destinations– Accommodations– Vacations– Reservations

• 4,000,000 ROS Impressions• Co-Branded Forbes Magazine and ForbesLife Magazine

ForbesTraveler.com Promotional Ads (over 100,000,000 impressions)• Total Commitment: $100,000• CPM: $25

Gold (Business-Class) Package:• Minimum commitment of 90 days• Two Weekly Index Page Sponsorships• Index Pages to choose from:

– Inspirations– Destinations– Accommodations– Vacations– Reservations

• 2,777,777 ROS Impressions• Total Commitment: $75,000• CPM: $27

Silver (Economy-Plus) Package:• Minimum commitment of 90 days• One Index Page Sponsorship, lasting one week max• Index Pages to choose from:

– Inspirations– Destinations– Accommodations– Vacations– Reservations

• 1,666,666 ROS Impressions• Total Commitment: $50,000• CPM: $30

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ForbesTraveler.com accepts the following units:

1. Rectangles:336x280; 30k file size; Flash/In-banner Rich Media Creative: 40k2. Skyscrapers:160x600; 30k file size; Flash/In-banner Rich Media Creative: 40k3. Leaderboards: 728x90; 30k file size; Flash/In-banner Rich Media Creative: 40k4. Half-Pages: 336x600; 30k file size; Flash/In-banner Rich Media Creative: 40k

ForbesTraveler.com does not accept any creative formats that intrude oneditorial content.

Homepage

ForbesTraveler.com pages

Video/Audio – must be user-initiated.Animation permitted. Unlimited looping.Creative cannot mimicForbesTraveler.com editorial. Creative should spawn anew window when clicked.All creative with whitebackgrounds should have a border around it.

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FOR MORE INFORMATION ABOUT FORBESTRAVELER.COM PLEASE CONTACT:

Todd BenedictAdvertising Sales Director90 Fifth Avenue, 4th floor New York, NY 10011 ph: 212-366-8856tbenedict@forbes.net

Janice MahlerRegional Sales Manager2425 Olympic Blvd., Ste. 670ESanta Monica, CA 90404ph: 310-264-7045jmahler@forbes.net