2012 marketing review in pictures, by kurt frenier -the red hot marketing blender
DESCRIPTION
YEAR 2012 REVIEW see http://www.redhotmarketingblender.com/2012/12/2012-marketing-review/TRANSCRIPT
2012 MARKETING REVIEW“Based on nothing but what I classify as noteworthy, awesome marketing IN 2012” © Kurt Frenier
KU
RT
FRENIER
Kurt Frenier, 2012 Review
KURT FRENIERhttp://www.redhotmarketingblender.com/blog/
click for info
2012 MARKETING REVIEW“Based on nothing but what I classify as noteworthy, awesome marketing IN 2012” © Kurt Frenier
Kurt Frenier, 2012 Review
YOUTUBE-LED CRAZINESS
PSY-GANGNAM STYLEhttp://www.youtube.com/watch?v=9bZkp7q19f0
1000 WORDS PER PIECE
Kurt Frenier, 2012 Review
INSTAGRAMhttp://dannybrown.me/2012/04/10/the-instagram-success-story-instagram-style/
REAL EMOTIONS
Kurt Frenier, 2012 Review
P&Ghttp://www.youtube.com/watch?v=zRaQRbAxXaA
BIG DRAMA
TNT BELGIUM
Kurt Frenier, 2012 Review
http://www.youtube.com/watch?v=316AzLYfAzw
BELIEVE
Kurt Frenier, 2012 Review
NIKEhttp://www.youtube.com/watch?v=QMv8g8CO4cQ&feature=player_embedded#!
MOBILE, SEEMLESSLY
Kurt Frenier, 2012 Review
NIKEhttp://www.youtube.com/watch?v=RJnSMktVnqM
KICKING APPLE
Kurt Frenier, 2012 Review
SAMSUNG GALAXYhttp://www.youtube.com/watch?v=4NNNHLjMc9I
MAGICALLY INVISIBLE
Kurt Frenier, 2012 Review
MERCEDEShttp://www.youtube.com/watch?v=UaM07OZCiZ0
PISSING OFF PEOPLE
Kurt Frenier, 2012 Review
LADY GAGAhttp://www.timeout.com/london/feature/1112/lady-gaga-interview
SO?
BE YOURSELF
ACT LIKE A LEADER
CREATE STOPPING POWER
KEEP IT REAL
DON’T FEAR EMOTIONS
ADD A BIT OF MAGIC
TV IS NOT KING|SOCIAL RULES
PLEASE, NO CUTE ANIMALS
killyour cute puppies
SUM
I guess the greatest phenomenon of the past year was Gangnam Style. If this is the first time you hear about this, you've been living in a cave. PSY has almost 1bn views on Youtube. One billion! I mean... makes me speechless. Created with Youtube in mind, and deliberately free to use, it led to spin-offs, spoofs, merchandising, and fame -PSY went from being nothing to being a world-class brand. That, my friends, is kick-ass marketing! tweet this Second big thing is the rise of Instagram. My God, I see Instagram all over the place all of a sudden. And I’m actually hooked on it myself lately. Don’t know why, but it seems there is something to it. Intuitively nice to use. Cooler than pinterest. Easier than facebook. Smart move of Mister Zuckerberg to buy them (for $1bn, over a beer in the weekend apparently –guess that’s what you do when you’re the world youngest billionaire). tweet this
Third noteworthy one -and one that changed my perception of corporate advertising- was P&G showing its soul. If you are a parent and don't cry when you see the “I love you Mum” commercial, then you have an issue with your emotions. The power and trust in the brands and company that comes with that approach –wow! Not the first time they did it, but first time they did it so big, so well. And it caught on like wildfire. To the point where the tv commercial was being sent around just to thank mums (guess what, I did the same). That’s way beyond pure brand advertising. That’s about emotions and feelings. Strong stuff. tweet this
highlights
https://twitter.com/kurtfrenier
http://ae.linkedin.com/in/kurtfrenier/
http://web.stagram.com/n/kurtfrenier/
https://www.facebook.com/kurt.frenier?ref=tn_tnmn
http://www.redhotmarketingblender.com/blog/