remix marketing video: de blender à obama
DESCRIPTION
La Web vidéo a ses propres règles, on ne communique pas de la même manière sur le petit et sur le grand écran. Du blender à Obama, nous vous proposons de décortiquer les grands principes de la communication en vidéo sur le Web, d'étudier les différentes utilisations et bénéfices que les compagnies peuvent en retirer, et enfin nous ferons un tour des solutions d'avenir de la vidéo en ligne.TRANSCRIPT
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ReMix Marketing Vidéo
Du blender à Obama, la Web video comme outil incontournable de la communication Web
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Laurent Maisonnave
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Prérequis
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Garantit sans 2.0
Prérequis
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1% de statistiques
Prérequis
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Prérequis
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ReMix Marketing Vidéo
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Maintenant
Plan
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Accessible
Plan
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Crédible
Plan
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Performant
Plan
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Introduction
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Blender
Introduction
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Will it blend?
Introduction
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Pirate?
Introduction
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Matt Mason
Introduction
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Maintenant
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Are You
Maintenant
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Médias
Maintenant
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Ciblé
Maintenant
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Génération
Maintenant
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Accessible
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Bande passante
Accessible
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Multiplateforme
Accessible
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$
Accessible
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Crédible
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Dow Jones
Crédible
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Tony
Crédible
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Obama
Crédible
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Performant
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BarackTV
Performant
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Objectif
Performant
Communauté
&
$$$
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Moyen
Performant
Plateforme ouverte
Saturation médiatique
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Résultats
Performant
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Obama vs Hillary
Performant
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Youtube Battle
Performant
Obama • 1 793 vidéos
• 114 764 inscrits
• 18 424 727 visionnements
McCain• 329 vidéos
• 28 430 inscrits
• 2 034 927 visionnements
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Blendtec
Performant
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Objectif
Performant
Notoriété
&
$$$
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Moyen
Performant
Test produit
Humour
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Résultats
Performant
• 77 vidéos
• 122 273 inscrits
• +100 millions visionnements
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Résultat
Performant
Ventes X5
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Joachim Garraud
Performant
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Objectif
Performant
Médias
&
$$$
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Moyen
Performant
Podcast audio & vidéo
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Résultats
Performant
• 300.000 visiteurs uniques / mois
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Performant
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Conclusion
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ReMixez Vous !
Conclusion
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ReMixer Vous !
Conclusion
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