©2008 media 1 ● all rights reserved. learning: designer/developers (dds) are from mercury, smes...

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©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President / CEO Media 1 Interactive, Inc. [email protected]

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Page 1: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

Learning: Designer/Developers (DDs)

are from Mercury,

SMEs Are from Pluto!

October 2008

Chris F. WillisPresident / CEO

Media 1 Interactive, [email protected]

Page 2: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

Once upon a time, on the distant planet Pluto, life was good. Business was booming, and NGOs were growing and hiring new staff (our future SMEs).

Page 3: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

But for our SMEs, there was no way to get all their students through the classroom in time. Training costs were escalating at an alarming rate. The Plutonian SMEs needed a new training solution.

Page 4: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

Fortunately, at the other end of the solar system, the technology-savvy Mercurian D/Ds had created a new way to offer high quality training.

Page 5: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

By helping the Plutonian SMEs move their learning programs online, the Mercurian D/Ds showed them how to train more team members quickly, saving both time and money.

Page 6: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

But the relationship did have friction. The language of instructional design and technology was foreign and misunderstandings did happen.

Page 7: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

Our Plutonian SMEs and Mercurian D/Ds came together today in search of down-to-earth solutions. Let’s discuss our differences openly and break through misunderstandings.

Page 8: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

Should we collaborate on a

design prototype?

Page 9: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

Scenario 1: They want a demo. I can take that blue interface that was rejected for Project Z and slap something together.

Page 10: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

Scenario 2: We don’t have time to create a new prototype. Can’t we just show relevant examples from other courses?

Page 11: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

Scenario 3: I grabbed an animated character from a web site and spent a week creating a demo... It looks great and I think it instructs well, but I sure wish I knew more about the SMEs and their target audience.

Page 12: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

SME Response: Cartoons! I hate cartoons! That’s why I always make them build a demo. What else do they have to do with their time? Now, this blue one here looks great!

Page 13: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

How do you

make sure you’re

speaking

the same language?

Page 14: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

SME: We need this course to be highly interactive and engaging.

Page 15: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

Scenario 1: We’ll make sure there’s something to click on every page.

Page 16: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

Scenario 2: We’ll make sure there’s an interesting animation to watch on every third page.

Page 17: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

Scenario 3: We’ll make sure there’s an exercise with prescriptive feedback at the end of each module.

Page 18: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

What does it mean

to partner

using SME content?

Page 19: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

SME: We’re doing the hard part; we’ll provide the content and all the photos. It’s only 15 pages in Word and shouldn’t take much.

Page 20: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

Scenario 1: They’re providing all the content; we just need to build the pages and link them to the menu. I can do this in a couple days, max.

Page 21: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

Scenario 2: I always budget for QC and re-writes to SME storyboards. They never want to give me resources to fix their mistakes, but it’s my name on the course. 120 hours, at least.

Page 22: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

Who will maintain this course?

Page 23: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

Developer: This project is a simple one-off. Once we are done with it, our job will be done.

Page 24: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

SME: We are so glad we can count on you to update all the Dreamweaver, Flash, and Photoshop files for us when things change out in the field.

Page 25: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

Are we really

that different?

Page 26: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

In the end, don’t we want the exact same thing?

Page 27: ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President

©2008 Media 1 ● All Rights Reserved.

Questions?Ask me!

[email protected]

www.practicalcreativity.us

Chris F. WillisPresident / CEO

Media 1 Interactive, Inc.www.media1.us