Unsure whether Video is a good investment for your business?

Take a look at these

20 Online VideoStatistics.

Video Usage

1/3of all online activity is spent watching video.

72 Hours of video are uploaded to YouTube every minute

according to YouTube.

One minute of video=

1.8 million wordsEstimates Forrester researcher Dr. James McQuivey estimates

92% of mobile video consumers share videos with others

according to Invodo

75% of online video viewers have

interacted with an online video ad this month

according to Tremor Video

59% of executives prefer to

watch a video rather than read text

96% of B2B organizations use

video in some capacity in their marketing campaigns.

Of those, 73% report positive results to their ROI, according to a survey

conducted by ReelSEO

Video ads make up

35% of totalonline ad spending

according to Break Media.

20% of viewers will click away

from a video in 10 seconds or fewer

according to Visible Measures

Videos that are 15 seconds or shorter

are shared 37% more

often than those that last between 30 seconds

and 1 minute.

Video ImpactsDecision Making

36%of online consumers trust video ads

according to NIELSEN Wire

90%of user say that seeing a video about a

product is helpful in the decision process

Enjoyment of video ads increase purchase intent

by 97% and

brand association by 139%

according to Unruly

Conversion

Including video in an emailleads to a whopping

200-300% increase in click-through rate

according to a report published by Forrester

An introductory email that includes a video receives an

increased click-through rate of 96%

According to Implix

Including a video on your homepage can increase conversion

rates by 20% or more according to ReelSEO

Animated explainer videos increase conversion rates by

20% according to Unbounce

65% of executives visit the website

and 39% call a vendor

after viewing a videoaccording to Forbes

50% of executives look for more information after seeing a

product or service in a video, according to Forbes.

After watching a video, 64% of users are

more likely to buy a product online

according to ComScore.

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