Nuggets of Video

presents:

Marketing

Top Marketers Tweet Their Tips

Know-how

When it comes to video,we’ve found there are

two types of marketers

Views:

8 3 7 4

And those who know thatyou need to optimize your content to realize any ROI.

You need to hone your skills, hire real storytellers, and make your message count.

So we asked marketers to share their tips & tricks

with the hashtag

#mktgstory(y’know, so everyone can learn)

- Jacob Collins, Videographer at Kapost

it all starts with production...

Don’t just hire a videographer, hire a creative who

knows the craft and has something unique to

contribute #mktgstory

Hire a videographer who thinkslike a producer #mktgstory

- Jacob Collins, Videographer at Kapost

BACKUP! 2 external backup drives for footage & program files, set to be backed up every Friday. #mktgstory

Jacob also reminds marketers tobackup their footage to avoid losing work.

whew, that’s a good tip!

In terms of writing your video scripts...everyone agrees with short n’sweet.

- Amanda Maksymiw Content Marketing Manager at Lattice Engines

Every second counts. It's difficult to maintain anyone's attention. Try to get to your message early and keep it short, simple. #mktgstory

The first ten seconds of your video arecritical... Don't waste them with a logo sequence. Get to the point. #mktgstory

- Simon SpykemanVideo Marketing Strategist at SpykerMedia

You should also make video the star

I love KANAs simple, sleek landing pages. Their videos are front and centre. They’re the feature! #mktgstory

- Ian HutchinsonVideo Marketing Specialist at Vidyard

Oh, and ‘’viral’’ isn’t the goal.

(Check out Kathy’s article)

For B2B video: Go Relevant, Not Viral for Bottom Line Impact! #mktgstory

- Kathy CabreraWriter & Producer at Red Clip Video

- Kasey Bayne, Director of Business Development at Kashoo

Many marketers are also realizing B2B doesn’t mean boring!

We use video @KashooOnline to show that accounting peeps don’t have to be boring #mktgstory

- Jon SpenceleyCommunity Marketing Manager

At Vidyard we use the following best practices:

We split-test the splash screens on all of our videos to drive more click-throughs! #mktgstory

- Nina BlagojevicProduct Marketing Manager

We make the most of webinars by cutting them up into shorter segments and repurposing content in our marketing collateral #mktgstory

- Tyler LessardChief Marketing Officer

We use video viewing history and completionrates to drive better lead scoring and nurture programs #mktgstory

(Read more about this approach here!)

- Jennifer PepperContent Marketing Manager

Connect your video stories to one direct action viewers can take. Don’t end a mid-funnel piece without a compelling CTA #mktgstory

Here is a few extra best practices:

Add email gates to videos for lead capture

Feed video data into your MAP & CRM for enhanced nurturing campaigns

Track viewer behaviour & engagement data

For more on video optimization watch the not-so-fictional story