11 th annual absap conference hosted by the mccombs school of business, the university of texas at...

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11 th Annual ABSAP Conference Hosted by the McCombs School of Business, The University of Texas at Austin July 11-13, 2012 | Austin, TX TWEET This, LIKE That, FOLLOW Us Social Media Best Practices & Lessons Learned July 12, 2012 #ABSAP

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11th Annual ABSAP ConferenceHosted by the McCombs School of Business,

The University of Texas at AustinJuly 11-13, 2012 | Austin, TX

TWEET This, LIKE That, FOLLOW Us

Social Media Best Practices & Lessons Learned

July 12, 2012

#ABSAP

11th Annual ABSAP ConferenceHosted by the McCombs School of Business,

The University of Texas at AustinJuly 11-13, 2012 | Austin, TX

Best Practices & Lessons

SOCIAL MEDIA

LinkedIn

Strategy

ROI Content

Usage

Manage

#ABSAP

11th Annual ABSAP ConferenceHosted by the McCombs School of Business,

The University of Texas at AustinJuly 11-13, 2012 | Austin, TX

Social Media Engagement

Tips for Generating more engagement Know your social media channel Be conversational Vary it up Be HUMAN Experiment and adapt Be realistic about levels of engagement

© David Wenger

#ABSAP

11th Annual ABSAP ConferenceHosted by the McCombs School of Business,

The University of Texas at AustinJuly 11-13, 2012 | Austin, TX

CONTENT IS KING

• New building• New addition• New donor

boards

• Reunions• Receptions• Talks• Live, Live, Live

• Awards, books• New dean• Top level

positions

• Top level positions

• Business moves• News mentions

Alumni News

Faculty/Staff

School Updates

Alumni Events

#ABSAP

11th Annual ABSAP ConferenceHosted by the McCombs School of Business,

The University of Texas at AustinJuly 11-13, 2012 | Austin, TX

GWSB Alumni Online

#ABSAP

Credit: Ben Simmons/GWSB

11th Annual ABSAP ConferenceHosted by the McCombs School of Business,

The University of Texas at AustinJuly 11-13, 2012 | Austin, TX

11th Annual ABSAP ConferenceHosted by the McCombs School of Business,

The University of Texas at AustinJuly 11-13, 2012 | Austin, TX

SOCIAL MEDIA “TOOLBOX”BEN SIMMONS• TweetDeck for Chrome

• Search bars for GW related hashtags, keywords

• Bit.ly• Hootsuite

• For scheduling and Facebook• Twittercounter.com

• For analytics

JOHN PINE• “Myself”

• From the media he consumes daily, he generates questions, feedback and thoughts that outline his personal connections within social media

DAVID WENGER• TweetDeck

• Columns: Me, Home, McCombs + School, Texas + University, Longhorn, UT and McCombs Associates List, McCombs Students/Alumni List, Close Colleagues, News Feed

• Buffer for Chrome• Bit.ly for Chrome• Evernote for Chrome• Spredfast

TRESHEA WADE• Hootsuite

• Social media management tool to monitor and analyze all Facebook, LinkedIn, Twitter accounts and hashtags

• Twitter Lists: B-school / Alumni• Comprised of all the business schools I

could find online• Google+ Circles: B-school / Alumni• Social Media Blogs• Bit.ly (Tepper Alum!)

11th Annual ABSAP ConferenceHosted by the McCombs School of Business,

The University of Texas at AustinJuly 11-13, 2012 | Austin, TX

Social Media Blogs Social Media Today AlumniFutures.com Developer blogs for LinkedIn,

Facebook, etc. MarketingProfs Social Fresh Simply Zesty ReadWriteWeb Mashable Hubspot

#ABSAP

11th Annual ABSAP ConferenceHosted by the McCombs School of Business,

The University of Texas at AustinJuly 11-13, 2012 | Austin, TX

Here’s how I…

11th Annual ABSAP ConferenceHosted by the McCombs School of Business,

The University of Texas at AustinJuly 11-13, 2012 | Austin, TX

Tepper Alumni Reunion App

Essential Elements of SM Success

1. Define your role relative to the brand2. Specifically and narrowly identify your

audience(s)3. Establish your strategic goals—what do you want

your audience to do?4. Realistically determine why they will care5. Refine your content strategy—identify the

sustainable elements of your story6. Budget the SM resources (time, personnel, tools)

that will be devoted on an on-going basis7. Establish your metrics for success

11th Annual ABSAP ConferenceHosted by the McCombs School of Business,

The University of Texas at AustinJuly 11-13, 2012 | Austin, TX

@bsimms

Benjamin Simmons

[email protected]

@thechubbyvegan

/in/johndpine

[email protected]

@davidwenger

About.me/davindwenger

[email protected]

@linkedinjohn

/in/msuaajohn

@tresheawade

/in/tresheawade