How the UT Brand is Reinforced at McCombs:

We developed five categories of brand characteristics.

The University of Texas at Austin, a global community united in creating a new vision of leadership in higher education for the next generation of leaders, will have more impact on changing the world than any institution of its kind. With a depth and diversity of assets unmatched by other universities, it drives economic, social and cultural progress as one of the world's most powerful centers of learning, research and creativity.

Audience-Specific Communication Strategies: TexasEnterprise.org

Translated into program-specific

brand positioning: The FAB Analysis

Exercise

Moving from feature-laden language to benefit-rich language:

Consistent enforcement of graphic standards

Editorial Reinforcement of Core Messages

Supported by School Leadership and Strategic Direction