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Build Apps Visually with Lightning App Builder March 18, 2015

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Build Apps Visually with

Lightning App BuilderMarch 18, 2015

Peter ChittumDeveloper Evangelist

@pchittum

Eric JacobsonSr. Director, Product Management

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking

statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves

incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements

we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber

growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future

operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and

customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new

functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of

growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and

acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate

our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling

non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could

affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended

July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may

not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that

are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Agenda

Welcome & Kick-off

Salesforce1 Lightning Overview

Lightning App Builder In Depth

Q & A

Lightning Overview

Organizations Struggle To Build Custom Mobile Apps

Mobile

apps are

critical

Mobile

apps

deployed

App GapLess than ½ have deployed

apps

Complexity of form factors

Limited number of developers

Multiple operating systems

Multiple platforms

Traditional app development is slow

Custom

developmentConnect to

Data SourcesCode Business

Processes

Build

App

user iteration

user iteration

Developers can not keep up with Business needs

Salesforce1 Lightning: The Fastest Way To Build AppsNew release of the Salesforce1 Platform

Lightning App Builder

Drag & DropBuild with standard, custom &

partner Lightning Components

Any DeviceDesign apps for every screen

from one canvas

Now anyone can build apps faster

What can I build?

Single Page Applications

– Drill down to existing standard pages

– Expose Global Actions for more interactivity

Dashboard-style Applications

Sales Leaderboard

“Point” Applications to solve a particular task

Upload expense receipt

Apps in Salesforce1 Mobile

What’s in an App?

Lightning

PageLightning

Components

Global Actions

Responsive Design

Single Lightning Page for

multiple devices

Templates define layout

behavior by rearranging

regions

Spring ‘15 supports

Phone and Tablet

Use to

introduce a

demo, video,

Q&A, etc.

Components are the “building blocks” of

an application

Standard ComponentsBuilt by Salesforce

Custom charts Data entry tools Custom data layout Dynamic maps

Left nav Publisher bar Feed items

Tasks

Sliders Multi-view charts

Pass/Fail

Custom ComponentsBuilt by customer developers

AppExchange ComponentsBuilt by Partners

Lightning Components

Standard Components for App Builder

Filter List

Recent Items

Report Chart

Rich Text

Visualforce Page

More components to be added over time

Demo: Lightning

App Builder

A Sneak Peek

Desktop support

Integrated Component Exchange

Pages for Record Viewing/Edit

Multiple Page Applications

Branding and Visual customization

App Builder Roadmap

#lightningdevweek

Next Steps

http://developer.salesforce.com/calendar

• Lightning App Builder

• Lightning Component Framework

• Lightning Process Builder

• Lightning Connect

Lightning Deep Dive Webinars

Try out the App Builder Developer Beta!

http://bit.ly/lightning-org

Use this link to create a new Spring ‘15 Developer

Edition (DE) org with App Builder enabled

For Production orgs, ask your AE to nominate you

for the Pilot program.

Questions?

Success Community Chatter Groups

▪ Official: Lightning App Builder

Pave Your Own Trail

http://developer.salesforce.com/trailhead

Thank You