#MMR

Social Sales Hacks

10 tricks, shortcuts & other best practices to make you more efficient,

productive & successfulMatt Heinz, President, Heinz Marketing

Dlvr.it + LinkedIn Updates

• Objective: Automated prospect drip campaigns, direct from sales reps to their prospects

• Cost: Free• How it works:– Syndicate content from your company blog– Sales reps “connect” with new leads– Content automatically populates to “Update”

fields moving forward#MMR

Contactually

• Objective: Stay more actively in touch with prospects, based on past email activity

• Cost: Free or $19/month• How it works:– Researches & indexes your email automatically– Daily alerts to people you need to follow-up with– Paid version includes signature scraping, social

conversation tracking and more#MMR

TweetAdder• Objective: Identify and follow prospective

customers based on profile keywords, hashtags, associations and more

• Cost: $29 (one-time cost)• How it works:– Identify prospects worth following via a variety of criteria– Throttle the follows, automate activity & searches– Works best with actively curated Twitter feeds– Tweepi works for this as well

#MMR

LinkedIn Saved Searches + Email Updates

• Objective: New leads weekly based on group affiliation or title/role changes

• Cost: Free with Sales Navigator subscription• How It Works– Created “saved searches” for groups, titles,

locations, etc.– Get weekly emails with new search results

#MMR

Leads from Twitter

• Objective: Identify new leads from Twitter based on buying signals, needs & symptoms

• Cost: Free• What to use:– TwitHawk– Nearstream– Socedo

#MMR

Newsle

• Objective: Know every time your prospects are mentioned online, in the news, or in social media

• Cost: Free• How it works:– Identify your prospects– Sign up for email alerts– Follow-up

#MMR

Daily Do Lists

• Objective: Engage with social selling best practices daily

• Cost: Free• How It Works:– Schedule a daily meeting with yourself at 7:30 am

(or whenever you start your work day)– Work through the list

#MMR

Matt’s Daily Do List

1. Schedule (yesterday & today)2. Touch Base (birthdays, Likes)3. Endorsements (skills, Kred, Klout,

Connect.me, MeritShare)4. Spam folder5. Network (Twitter adds, G+ Circles)6. Engage (Comments, LinkedIn Groups)7. Prospecting

#MMR

Buffer• Objective: Automate throttling and

distribution of curated content to up to 20 social channels

• Cost: $20/month• How it works:– Identify value-added content worth sharing on Twitter,

Facebook, LinkedIn (including groups)– One-click to share & choose appropriate channels– Automatically queues content for future distribution

#MMR

Eight More Social Selling Tools

1. HootSuite2. TimeTrade3. UnTweeps4. TextExpander or ActiveWords5. WiseStamp6. Morning Coffee7. SlideShare8. ToutApp

#MMR

#MMR

Matt HeinzPresident, Heinz Marketing@HeinzMarketingmatt@heinzmarketing.com877-291-0006