#MMR
Social Sales Hacks
10 tricks, shortcuts & other best practices to make you more efficient,
productive & successfulMatt Heinz, President, Heinz Marketing
Dlvr.it + LinkedIn Updates
• Objective: Automated prospect drip campaigns, direct from sales reps to their prospects
• Cost: Free• How it works:– Syndicate content from your company blog– Sales reps “connect” with new leads– Content automatically populates to “Update”
fields moving forward#MMR
Contactually
• Objective: Stay more actively in touch with prospects, based on past email activity
• Cost: Free or $19/month• How it works:– Researches & indexes your email automatically– Daily alerts to people you need to follow-up with– Paid version includes signature scraping, social
conversation tracking and more#MMR
TweetAdder• Objective: Identify and follow prospective
customers based on profile keywords, hashtags, associations and more
• Cost: $29 (one-time cost)• How it works:– Identify prospects worth following via a variety of criteria– Throttle the follows, automate activity & searches– Works best with actively curated Twitter feeds– Tweepi works for this as well
#MMR
LinkedIn Saved Searches + Email Updates
• Objective: New leads weekly based on group affiliation or title/role changes
• Cost: Free with Sales Navigator subscription• How It Works– Created “saved searches” for groups, titles,
locations, etc.– Get weekly emails with new search results
#MMR
Leads from Twitter
• Objective: Identify new leads from Twitter based on buying signals, needs & symptoms
• Cost: Free• What to use:– TwitHawk– Nearstream– Socedo
#MMR
Newsle
• Objective: Know every time your prospects are mentioned online, in the news, or in social media
• Cost: Free• How it works:– Identify your prospects– Sign up for email alerts– Follow-up
#MMR
Daily Do Lists
• Objective: Engage with social selling best practices daily
• Cost: Free• How It Works:– Schedule a daily meeting with yourself at 7:30 am
(or whenever you start your work day)– Work through the list
#MMR
Matt’s Daily Do List
1. Schedule (yesterday & today)2. Touch Base (birthdays, Likes)3. Endorsements (skills, Kred, Klout,
Connect.me, MeritShare)4. Spam folder5. Network (Twitter adds, G+ Circles)6. Engage (Comments, LinkedIn Groups)7. Prospecting
#MMR
Buffer• Objective: Automate throttling and
distribution of curated content to up to 20 social channels
• Cost: $20/month• How it works:– Identify value-added content worth sharing on Twitter,
Facebook, LinkedIn (including groups)– One-click to share & choose appropriate channels– Automatically queues content for future distribution
#MMR
Eight More Social Selling Tools
1. HootSuite2. TimeTrade3. UnTweeps4. TextExpander or ActiveWords5. WiseStamp6. Morning Coffee7. SlideShare8. ToutApp
#MMR
