10 simple strategies to succeed on social media
TRANSCRIPT
“10 Simple Strategies to Succeed on Social Media”
Web, Social Media, and SEO
TipsQuick,
Informative Presentations
(that give you actionable content so
you can succeed online!)
This Presentation Is a Part of the Series…
Founder, The SEO System
Why This Presentation Is Important For
You
• FACT: Most small businesses feel that their investment in social media is not paying off
• Reality: Most small businesses are doing social media all wrong.
Time for Action!
Here are the top 10 things that you can start
doing right now to improve your social
media ROI!
#1: Complete Profile• Fully complete your social
media profile, including great photos.
• Use the keywords of your website for improved Search Engine Optimization (SEO) results!
#2: Bi-Weekly Updates• You should update your
social media accounts AT LEAST twice a week.
• If you’re not doing this, don’t publish your social media accounts…
#3: Self-Obsessed Sharing• Social media is about being
social, not selfish.• Less than 30% of the content
that you share should be your own stuff.
• 99% of you are guilty of “self-obsessed” sharing.
#4: Advertise!• Social Media reach is no
longer free. Less than 10% of your followers are likely to see your posts.
• You can spend as little as $5 dollars and get results (see link below for more).
#5: Tailor Your Message!• Not all social media outlets are
the same. You must tailor your message to the medium.
• For example, for Twitter, you may use the “Click to Tweet” plugin.
• You should optimize photo sizes for each network.
#6: Create a Post-Click Plan!• Any successful online marketer
will tell you that the money is in the list.
• What is your post-click plan? Do you have a call-to-action to acquire customer information? If not, you’re wasting your time and money.
#7: Compelling Social Media Content!
• A compelling social media post usually has to have just two things: an amazing title & a great graphic.
• Most people simply copy/paste their blog title into social media and customize…NOTHING!
#8: Don’t Try to Be Everywhere!• Choose the social networks that
work for your business…NOT every social network that exists.
• Follow these two rules when choosing social networks:– (1) You have a sufficient amount of
time to do it right.– (2) You see the potential benefits.
#9: Automate Judiciously!• There are hundreds of social
media automation tools on the market.
• You need not use any of them to be successful on social media.
• To schedule social media posts, you may consider Buffer or HootSuite.
#10: Optimize for Mobile!
• 83% of social media users access their preferred platform via mobile.
• If your social media promotions are not optimized for mobile, they will fail!
If you implement these 10 Simple Strategies to Succeed on Social Media, you will start seeing results from social media.
View Full Blog Post:http://theseosystem.com/reasons-small-businesses-fail-at-social-media/
Founder, The SEO System
Thanks again for stopping by our SlideShare presentation.
Get Started for Free
When you are ready for a daily content marketing strategy
that generates online success…