simple strategies for blogging
TRANSCRIPT
About Beth
• Solopreneur freelance copywriter
• Blog clients: Healthcare, marketing, business consulting, technology, manufacturing
• My blog: Copywriting Secrets
• Doubled my business
• Clients around the world
More than 51 posts =
77% more leads
0
5
10
15
20
25
<12 12-23 24-51 > 51
Avg
. #
Mo
nth
ly L
ea
ds
# Blog Posts
77%
of consumers say blogs factor into their decision to buy
of marketers say their blog has led to new customers
of business decision makers say branded content helps them make better product decisions
52% 60% 57%
Beth’s results?
May 2008 – July 2013:• 1 post/month
• 52 posts total
2008 – 2011:• Slow traction
• Building readers
Beth’s results?
May 2008 – July 2013:• 1 post/month
• 52 posts total
2008 – 2011:• Slow traction
• Building readers
2012: Tipping Point• 128% sales growth
• Global client base:• New York
• Los Angeles
• Canada
• Australia
Beth’s results?
May 2008 – July 2013:• 1 post/month
• 52 posts total
2008 – 2011:• Slow traction
• Building readers
2012: Tipping Point• 128% sales growth
• Global client base:
• New York
• Los Angeles
• Canada
• Australia
4th quarter 2014:• 3 new relationships = $65,000 in 2015
The Secret to Better Blogging
1. WHO is my reader?
2. WHAT does my reader want?
3. HOW will my reader find my posts?
Beth’s Target Readers
Bob
• Owns a growing industrial supply company
• Knows me through the Chamber
• Pulled in too many directions
• Needs help with marketing nuts and bolts
Karen
• VP Marketing for a finance company
• Previous client
• Has a small marketing staff
• Wants insights, fresh perspectives