simple strategies for blogging

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Simple Strategies for Blogging 3 Easy Questions to Get You Started

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Simple Strategies for Blogging3 Easy Questions to Get You Started

About Beth

• Solopreneur freelance copywriter

• Blog clients: Healthcare, marketing, business consulting, technology, manufacturing

• My blog: Copywriting Secrets

• Doubled my business

• Clients around the world

How many of you blog?

How many of you blog?

77%

of B2B marketers

blog

55% more website visitors

0

500

1000

1500

2000

2500

Don't Blog Blog

Avg

. M

on

thly

Tra

ffic

55%

More than 51 posts =

77% more leads

0

5

10

15

20

25

<12 12-23 24-51 > 51

Avg

. #

Mo

nth

ly L

ea

ds

# Blog Posts

77%

of consumers say blogs factor into their decision to buy

of marketers say their blog has led to new customers

of business decision makers say branded content helps them make better product decisions

52% 60% 57%

Beth’s results?

May 2008 – July 2013:• 1 post/month

• 52 posts total

2008 – 2011:• Slow traction

• Building readers

Beth’s results?

May 2008 – July 2013:• 1 post/month

• 52 posts total

2008 – 2011:• Slow traction

• Building readers

2012: Tipping Point• 128% sales growth

• Global client base:• New York

• Los Angeles

• Canada

• Australia

Beth’s results?

May 2008 – July 2013:• 1 post/month

• 52 posts total

2008 – 2011:• Slow traction

• Building readers

2012: Tipping Point• 128% sales growth

• Global client base:

• New York

• Los Angeles

• Canada

• Australia

4th quarter 2014:• 3 new relationships = $65,000 in 2015

How many of you blog?

How many of you blog?

• Blogging builds traffic

• Blogging builds leads

• Blogging builds sales

Yeah, but …

The Secret to Better Blogging

The Secret to Better Blogging

1. WHO is my reader?

2. WHAT does my reader want?

3. HOW will my reader find my posts?

1. WHO will read my blog?

YOU

Beth’s Target Readers

Bob

• Owns a growing industrial supply company

• Knows me through the Chamber

• Pulled in too many directions

• Needs help with marketing nuts and bolts

Karen

• VP Marketing for a finance company

• Previous client

• Has a small marketing staff

• Wants insights, fresh perspectives

2. WHAT does my reader want?

?

Success Stories!

Searches

Google Adwords: Keyword Planner

Google Adwords: Keyword Planner

3. HOW will my reader find my posts?

10-Second SEO

1. Page Title

2. Headers

3. Content

Page Title

Headers

Content: 1st sentence + a few extras

Other Tools

The Secret to Better Blogging

The Secret to Better Blogging

1. WHO is my reader?

2. WHAT does my reader want?

3. HOW will my reader find my posts?