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What is Inbound Marketing?

Chris Wilson @chrisleewilson

Humans Are Changing

3

4

Interruptions get ignored …

CALLER ID: 800-555-1234

AnnoyingSalesperson

Information is found…

TelemarketingDirect Mail

Email BlastsPrint/Radio Ads

PRPaid Search

Email

VS.

SEOBlogging

Social MediaViral VideosFreemium

Trials

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Later I’ll tell you why all this is worthless.

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We all want to be first on Google…

VS.

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$$

Visitors

Leads

Customers

Marketers have to think like CEOs

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Get Found Convert Analyze

SEO (Search Engine)BloggingSocial Media

Traffic to LeadsLeads to Customers

Where are customers coming from?

Three easy steps….

Create

Convert

Optimize

Promote

Convert

Analyze

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Circle of life / Inbound Marketing

What is Inbound Marketing?

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• Blog.HubSpot.com

• YouTube.com/HubSpot

• Slideshare.com/HubSpot

• Flickr.com/HubSpot

• HubSpot.TV

Creating ContentA

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Optimizing B

“100 AWESOME Marketing

Stats, Charts & Graphs” vs. “100 Charts”

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PromotingC

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Inbound Marketing= depth of creativity

(ish)

Entice with something

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ConvertingD

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Yes. Things have changed.

Create Content

Optimize Content

Promote Content

A

BC

4D Convert Visitors to Leads

Why did I say this was worthless?

You must

Convert

Why be on Facebook? Why use twitter? Why blog? Why do webinars? Why advertise on Google?

To generate Customers.

$$

Visitors

Leads

Customers

5,000+

customers

300employees

$65Mfrom VCs

40,000+

new leads per month

What is HubSpot?

Thank You.Chris Wilson@chrisleewilson