Learning objectives

Evaluate the relevance of the Internet to

the customer-centric, multi-channel

marketing concept

Distinguish between Internet marketing, e-

marketing, e-commerce and e-business

Identify the key differences between

Internet marketing and traditional

marketing

Assess how the Internet can be used in

Marketing consists of individual and

organisational activities that facilitate and

expedite satisfying exchange relationships

in a dynamic environment through the

creation, distribution, promotion and pricing

of goods, services and ideas.

the management process responsible

for identifying, anticipating and

satisfying customer requirements

profitably.

Tren Marketing

• Perubahan konsumsi

media

• Perubahan cara

berbelanja

Istilah Definisi

Internet Marketing Achieving marketing objectives through applying digital technologies

E-MarketingAchieving marketing objectives through use of electronic communications technology, and also includes management of digital customer data and electronic customer relationship management systems (e-CRM systems).

Digital MarketingSupport marketing activities aimed at achieving profitable acquisition and retention of customers ... within a multi-channel buying process and customer lifecycle

E-commerce buying and selling using the Internet

E-businessThe transformation of key business processes through the use of Internet

technologies.

1. Twenty-four/seven availability to

information and sales and product

support

2. Worldwide visibility

3. Direct sales (no need for a storefront)

4. Targeted market

5. Competitive advantage (to open new

markets, save on operating costs, take

calculated risks, get found faster,

connect better, and serve/sell harder,

leaving competition in the dust)

6. Savings in costs and human resources

7. Immediate tracking to measure,

optimize, and spend money where it

counts

An advertising medium

A direct-response medium

A platform for sales transactions

A relationship-building medium

A customer service mechanism

A distribution channel

the use of

Key Components to Effective

Marketing

• Awareness

• Communication/information

distribution

• Connection

• Service

• Sales

Internet can potentially be used to achieve four strategic

directions

Market penetrationMarket development

New product Diversification

Internet Vs Traditional Marketing

Interaktif

Intelligence

Individualisation

Integration

Independence of location

Terima Kasih