pemasaran internet

Internet Sebagai Platform Pemasaran

Apa pentingnya Internet?

Apa pentingnya Internet?

The Internet users in Malaysia was last reported at 15705762.40 in 2010, according to a World Bank report released in 2011.

Statistik Pengguna Facebook

• From January 2011 to December 2011, the Facebook user base has been growing at an average rate of 26%.

• Currently, there are 12189060 Facebook users in the Malaysia, which makes it #17 in the ranking

Statistik E-Commerce Malaysia

Memahami Penggunaan Internet

Apa dia pemasaran Internet?• Salah satu kaedah pemasaran bagi produk atau

perkhidmatan dengan menggunakan platform Internet

• Maklumat pemasaran boleh disalurkan melalui komputer dan alat-alat komunikasi mudah-alih

• Menggunakan pelbagai jenis aplikasi atau platform seperti Foursquare, Google Places, Direktori maya, dsb

Siapa yang sesuai pasarkan online ni?• Semua jenis perniagaan, semua jenis peringkat– Bidang runcit, makanan & minuman, pembuatan,

perkhidmatan, pelancongan dsb• Sama ada pasaran setempat mahupun pasaran

serantau atau antarabangsa – Gerai nasi campur di pasar malam– Mak cik urut orang bersalin– Spa kecantikan untuk pelancong dalam dan luar

negara– Kilang sos untuk eksport

Apa jenis-jenis aplikasi yang boleh diguna?

• Google places• Blogs• Facebook FanPage• Online classifieds• Specialized portals• Photo marketing• Location Based Apps (e.g. Foursquare)• Website

Google Places

FourSquare

Facebook FanPage

Facebook Group

Online Classifieds

Photo Marketing

Portal Khusus

Website

Apa strategi yang sesuai untuk saya?

• Untuk menentukan strategi yang sesuai, ada dua aspek utama:– Kajian mendalam tentang perniagaan masing-

masing• Jenis perniagaan• Pasaran sasaran dan latarbelakang pelanggan• Kapasiti dan keupayaan (pengeluaran, penghantaran,

pembungkusan, khidmat sokongan, dsb)

– Kajian mendalam dan pemahaman setiap jenis aplikasi dan peralatan maya • Ciri-ciri dan fungsi-fungsi• Profil dan latarbelakang pengguna

Strategi FB: Mak Andam

Strategi FB: Tadika

Macam mana saya nak mula?

• 1) Cara terbaik untuk mula memasarkan produk dan perkhidmatan melalui aplikasi-aplikasi atas talian ialah dengan mengambil langkah pertama iaitu menjadi pengguna terlebih dahulu

• 2) Hadiri kelas atau kursus yang sesuai dan khusus kepada apa yang kita hendak capai

• 3) Dapatkan pertolongan kawan-kawan, anak atau saudara-mara yang ada pengetahuan

• 4) Menggunakan khidmat nasihat berbayar dari konsultan dan perunding cara

• Google Get My Business Online (GMBO) ialah suatu inisiatif dari Google dan Kementerian Penerangan, SKMM, .my Registry, SME Corp, iTrain

• Sebahagian dari usahasama untuk meletakkan semua perniagaan di Malaysia di Internet

• Percuma untuk 10,000 akaun yang pertama• Nama Domain .com.my• GoogleSiteBuilder – enjin membina website

yang mudah

Apa dia Google Get My Business Online?

• Pergi ke www.getmybusinessonline.com.my

Bagaimana Nak Daftar GMBO?

http://www.getmybusinessonline.com.my/

Enjin Laman Web

Daftar Nama Domain

Register Nama Domain

Laman Web Contoh

CONTOH-CONTOH PENGGUNAAN DAN IMPAK KEPADA PERNIAGAAN

Kedah – Restaurant/Cafe• Nadia Arizany Thibroni (012-4141972)• Company Name : Hot West Café Enterprise• Nature of Business : Café• Website : http://hotwestcafe.com.my• Facebook : http://www.facebook.com/home.php?#!/hotwestcafe• Feedback Input :

- Averages 2 enquiries on FB per week and has 253 fans.- Receives an average of 5 phone enquiries per week, 2 enquiries leads to sales worth more than RM 2000.- Enjoyed 20% increase in sales as more companies and organisations booked for dinners and event. The latest event was from Bank Rakyat. - Most enquiries came from Kedah and KL.

Kedah – Restaurant/Cafe

Johor – Wedding Planner

• Shariffah Khatija Syed Abdullah (017-7330305)• Company Name : Shas Bridal• Nature of Business : Wedding Planner• Website : www.pelamin.com.my• Facebook : http://www.facebook.com/WeddingPlannerAtoZ• Feedback Input :

– ~700 fans on Facebook Fan Page– 2-3 enquiries per day (email, FB and phone call– 90% of calls translates to sales– Sales value > RM8000– 60% increase in sales– 90% of enquiries came from Johor– FB updated daily– +100 photos uploaded per month– + 100 postings on kahwinmall.com over the last 3 months

Johor 1 – Wedding Planner

Johor – Tuition Centre• Muhammad Raden Anwar (019-7884594)• Company Name : Pusat Tuisyen Ad-Din• Nature of Business : Education• Website : www.tuisyenaddin.com.my• Facebook : http://www.facebook.com/home.php?#!/Tuisyen.Addin• Feedback Input :

– 1 enquiry on Facebook per week– 83 fan on Facebook– 15 email enquiries per week– 15 phone enquiries per week– 7 enquiries translates into sales– > RM 6000.00– 50% increase in sales since the start of online initiative– Most enquiries from Johor– Most clients found out about him through Google Search.– 3 wall postings in Facebook per week– 3 postings in free classified sites in the last 3 months

Johor 2 – Tuition Centre

Johor - Tourism• Muhammad Faizal bin Aziz (012-7799324)• Company Name : Wednesday Ditch Farm Resort• Nature of Business : Tourism• Website : www.wdf-resort.com.my• Facebook : http://www.facebook.com/home.php?#!/WDFarmResort• Feedback Input :

– 10 enquiries per week on FB– 286 fans on FB fan Page– 3 enquiries on FB translates into sales worth more than RM 5000– 3 enquiries through emails– < 10 phone enquiries– 2 phone enquiries translates into sales worth > RM 5000– 40% increase in sales– Most enquiries from Johor, KL, Kedah and Singapore– Also organize Horse endurance tournament and wedding ceremonies– 2 wall posting on FB per week with 3 images uploaded per month and 5

replies per week

Johor - Tourism

Johor 2 - Canopy• Nor Hamizah Md Hamdani (012-7660864)• Company Name : Jabat Mutlak Sdn. Bhd.• Nature of Business : Canopy (Rental & Sales)• Website : www.wahahillscanopy.com.my• Facebook : http://www.facebook.com/home.php?#!/WahaHillsCanopy• Feedback Input :

– 3 enquiries on FB per week with 138 fans.– Receives 10 email enquiries, of which 3 translates into sales worth more than

RM 10,000– Also receives 10 phone enquiries per week. To date 7 enquiries have lead to

sales worth more than RM 5000.– Enjoyed 60% increase in sales. Almost immediate increase since starting online

initiative.– Most enquiries came from Johor and KL– Averages 2 wall posting per week and 2 photos uploaded per month. On

average, she sent 5 replies per week.– 3 postings on free classified sites and 2 photos uploaded on photo-sharing

portals in the past 3 months

Johor 2 - Canopy

pemasaran internet

Business

strategi fb

facebook group

phone enquiries

johor fb

apa pentingnya internet

statistik pengguna facebook

email enquiries

memahami penggunaan