pemasaran di dunia maya (online marketing)
DESCRIPTION
Strategi Pemasaran di Dunia Maya (by @kulinerBGR)TRANSCRIPT
Memasarkan di Dunia Maya
First Tweet (14 Agustus 2010):
banyumurti.net
4 (+1) P
P Product
P Price
P Place
P Promotion
P Packaging
4P 4C
Pro
du
ct
Cu
sto
me
r
Wants & Needs
Pri
ce
Co
st
Is it worth it?
Pla
ce
Co
nve
nie
nce
How can we get it?
Pro
mo
tio
n
Co
mm
un
icat
ion
What’s in it for me?
Pac
kagi
ng C
uco
k….
Attract
Who do you trust?
indonesia internet and socmed users statistic
74,6 JUTA
Indonesia Internet User
MarkPlus Insight Netizen Survey 2013
Online Activities
42%
56.10%
62.50%
69.40%
79.40%
95.90%
Chatting
Download/Upload Video
Visiting Online News Portal
Browsing
Visiting Social Media
MarkPlus Insight Netizen Survey 2013
Alexa.com 5/4/2014
29.4M
Social Media Revolution
(video)
So… HOW???
MEDIA
The word “Social” is more important than “media”
Awareness: Majalah, Socmed, Offline roadshow,
radio, TV
Curiosity: Search blog,
google, youtube
Share: Socmed, Offline
Consumption: Buy the product
Share & Engage: Socmed, offline
Loyalty: Beli lagi, bangun
komunitas
User Journey
How to Use Social Media to Engage With Customers
LISTEN!
video-marketing-online.net
Ask Question, Answer Question
Be Interesting!
Be Friend!
Be Honest!
promote other
Online – Offline Balance
coolconversationslive.com
Online Promotion can be useless if you do nothing offline
Social Media Tips for Better Engagement
MEASURE
Facebook Insight
Crowdbooster
Tweetreach
Twittercounter
Google Analytics
TOOLS
FACEBOOK INSIGHT From: Facebook Page Insight Guide
GOOGLE ANALYTICS
References
• Presentasi Nukman Luthfie (virtual.co.id) • Presentasi Social Media Marketing – Tuhu Nugraha • Presentasi Social Media – Donny BU • Indonesia Netizen Survey 2013 (Majalah Marketeers Nov
2013) • en.wikipedia.org/wiki/Marketing_mix • Blog.hootsuite.com • mashable.com • Alexa.com • semiocast.com • socialbakers.com • youtube.com/user/Socialnomics09