Pleon Talan

Iryna Zolotarevych

No new twitter

A crossroads for privacy

Julian Assange, WikiLeaks

Edward Snowden, NSA leaker Glenn Greenwald, journalist

Entrepreneurs and marketers at SXSW were discussing the best ways to make money off their users' data.

Meanwhile,Online talks from top online privacy ambassadors with request to create products that help web users hide their activity from prying eye

Companies are learning how to apply big data

Data is not enough -> large companies require actionable insights, individualized data, decision making driving data.

Future of big data is ‘big data’ and ‘clean data’

Enhanced analytics, hyper personalized customer service (Kindle's SOS Mayday button), notification strategy (ESPN's app), quick-glance status (Fuelband, FitBit) and precise geo-location.

Startups remain red-hot — and they’re not something people will lose interest in anytime soon

Wearable tech is Hot categories:- Sport- Health - Fashion

Forget Google Glass, it’s just a player in the game

Startup of SXSW 2014: Skully helmet

http://skullyhelmets.com/

People also talked about:

Nymi by BionymWearable solar by Poline van Dongen

http://www.getnymi.com/ http://paulinevandongen.nl/

Top startup in entertainment and content: WaygoWaygo is a service that enhances travel experience by easily translating printed languages

With Waygo, you need to simply point your smart-phone camera and translate images instantly without a data connection

http://waygoapp.com/

The acquisition spree to be continued

Top companies lookout for startupts who can be addictive to their core business

Non-tech companies snapping up tech companies: Stappe’s acquisition of Runa

Business intelligence: top brands at startup village to learn about new technologies to present back to the C-suite

Trade show stars: 3D printers

Digital vapor cigarettes*

3D printed chocolate candies

* Never say e-cigarette, it’s so 2013

Drones

Content marketing turns to content experience story

Experience eco system -> Consumer experience story -> 360-day a year

Mobile is 00’s web-site

Mobile is not a new thing anymore.

Mashable claimed that no self-respecting ad exec would be thinking about Mobile at SXSW this year. Who's interested in hearing about more iPhone apps?

Mobile is the dominant screen now, and so the assumption is that everyone will be designing for Mobile first.

SMM seems to be hot only in Twitter

Hashtags. Use them creatively.

That’s all.

Selfies IS a trend

Gif photos are popular as hell

http://gif.dailydot.com/warmhearted-lookdown/

If you want to gather a crowd– use memes

European Chief Communication Officers Survey

Highlights from WCF in Davos

• PR agencies are trying to turn a bus into an airplane at 50mph: change to new PR model is hard

• True stories (PR) are far more powerful than made-up stories (advertising)

• PRs act like Democrats and deal in facts, advertisers act like Republicans and deal in emotions

• Chief 'reputation' officer is to counsel CEO/C-suite/board on implications before decisions are made

• PR today is about turning the critics into your advocates• Each time you create a practice area in an agency, you destroy

value

Short to remember

• Startups are hotEveryone wants to make millions with another breakthrough technology. This industry really needs Steve Jobs

• Wearables drive the market• Privacy is new problem to think about

Not everyone is sure there is a problem• Analytics – big data -- is hot too• Nobody talks of social media and mobile

• Nobody is interested in another mobile app. Everybody is interested in consumer experience story where SMM and mobile is part of story

• But content marketing, consumer experience story is really top interest