0812 the ceo's perspective on growth
DESCRIPTION
In this presentation, we will discuss various growth perspectives and options that companies have in achieving their growth objectives, and introduce Frost and Sullivan’s Growth Team Membership Program. This discussion will include proven processes that lead to successfully implemented growth strategies, as well as details on the role that individuals play in supporting a company’s growth objectives. We will also discuss the key fundamental strategies that drive the future success of leading organisations and will also introduce the various concepts of building a growth team and creating a growth focused culture.TRANSCRIPT
www.frost.comCopyright © 2008 Frost & Sullivan
APAC Chairman’s Series on GrowthAPAC Chairman’s Series on Growth
CEO’s Perspective on Growth and CEO’s Perspective on Growth and The CEO’s Growth TeamThe CEO’s Growth Team
Craig Baty,Global VP, Information Technologies
Frost and SullivanSydney
December 2009
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Agenda
1 – CEO’s Perspectives on Growth
2 – 360° Growth Perspective
3 – CEO’s Growth Team
4 – Growth Process
5 – Growth Excellence Matrix
6 – 7 Growth Questions
7 – Growth Workshop
8 – Action Plan for this Event
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CEO’s Perspective on Growth: 3 Elements
•The Personal Perspective: Leadership & Attitudes
•The Internal Perspective: The Organisation
•The External Perspective: The Complex Environment
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The Personal Perspective on Growth
•Your Investment in Life
•The CEO’s Attitude toward Growth
•The CEO’s Leadership Style
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CEOs’ Perspectives on Growth
• 93% rate “Growth” as a top priority
• 83% are focused on NPD for growth
• 64% feel that internal challenges to growth are greater than external
• Analysis of growth opportunities is seen as the most difficult step
Source: CEO Choice Growth Survey Results
CEO dissatisfaction with level of company’s growth
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The Internal Perspective on Growth
•The CEO’s Growth Team
•The Internal Challenges to Growth
•The Organisational Strategy Towards Growth
•The Growth System
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CEO's Perspective on Growth
Growth is the #1 Priority
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CEO's Perspective on Growth
Growth is the #1 Priority
360° Degree View
+
TEAM / Global
+
Growth Partners
CEO's Perspective
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CEO's Perspective on Growth
360° Degree View
+
TEAM / Global
+
Growth Partners
6 Research Methodologies
15 Strategic/Analytical Tools
8 Growth Processes
7 Growth Forums
Growth is the #1 Priority
CEO's Perspective
Growth Opportunity Generation
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CEO's Perspective on Growth
360° Degree View
+
TEAM / Global
+
Growth Partners
6 Research Methodologies
15 Strategic/Analytical Tools
8 Growth Processes
7 Growth Forums
Research
Analyse
Prioritise
Growth is the #1 Priority
Growth Pipeline Evaluation
CEO's Perspective
Growth Opportunity Generation
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CEO's Perspective on Growth
360° Degree View
+
TEAM / Global
+
Growth Partners
6 Research Methodologies
15 Strategic/Analytical Tools
8 Growth Processes
7 Growth Forums
Research
Analyse
Prioritise
Growth Workshops
Best Practices
Business Planning
Implementation
Growth is the #1 Priority
Growth Strategy
Growth Pipeline Evaluation
CEO's Perspective
Growth Opportunity Generation
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www.frost.com
360° Degree View
+
TEAM / Global
+
Growth Partners
6 Research Methodologies
15 Strategic/Analytical Tools
8 Growth Processes
7 Growth Forums
Research
Analyse
Prioritise
Growth Workshops
Best Practices
Business Planning
Implementation
Best Practices Benchmarking
Teamwork Development
Growth Partner Integration
Growth is the #1 Priority
Growth Thought Leadership
4 G
row
th
Dri
vers
CEO's Perspective on Growth
Growth Strategy
Growth Pipeline Evaluation
CEO's Perspective
Growth Opportunity Generation
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The External Perspective on Growth
•External Challenges to Growth
•Opportunities to Accelerate Growth
•The 6 Elements of the External Perspective
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360° Growth Perspective:Complex Business Universe
CEO
PrimaryIndustry
Industry
Customers
DriversRestraints
DirectCompetitor
CompetitiveBenchmarking
PotentialIndustry
Expansion
EmergingCompetition
PotentialMarket
DisruptiveTechnologies Competition
Technical
IdentifiedTechnology
Geo Marketing
Issues
Global PoliticalRegulatory
Issues
Global
CurrencyRisks
EmergingGlobal
Opportunities
EmergingTechnology
ImplementBest
Practices
DevelopHigh
Performers
IdeaGeneration
Peer 2Peer
Networking
Career BestPractices
CompetitiveStrategy
EmergingMarket
SecondaryIndustry
Market
NewApplications
Trends
MarketChallenges
UnknownPotentialMarket
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Complex Business UniverseTechnology Perspective
• Usability of identified technology
• What emerging technology offers potential advantage to your company?
• Have you identified potential technology alliances?
• Are you aware of potentially disruptive technology
• Do you have a plan to deal with disruptive technology?
CEO
DisruptiveTechnologies
IdentifiedTechnology
EmergingTechnology
NewApplications
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Complex Business UniverseMarket Perspective
• What is the life expectancy of your market?
• What potential markets should you be looking at?
• What could cause a shift in your market dynamics?
• Are you aware of the drivers and restraints in your market?
CEO
DriversRestraints
PotentialMarket
Customers
Trends
MarketChallenges
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360° Growth Perspective:Complex Business Universe
CEO'sGrowthTeam
PrimaryIndustry
Industry
Customers
DriversRestraints
DirectCompetitor
CompetitiveBenchmarking
PotentialIndustry
Expansion
EmergingCompetition
PotentialMarket
DisruptiveTechnologies Competition
Technical
IdentifiedTechnology
Geo Marketing
Issues
Global PoliticalRegulatory
Issues
Global
CurrencyRisks
EmergingGlobal
Opportunities
EmergingTechnology
ImplementBest
Practices
DevelopHigh
Performers
IdeaGeneration
Peer 2Peer
Networking
Career BestPractices
CompetitiveStrategy
EmergingMarket
SecondaryIndustry
Market
NewApplications
Trends
MarketChallenges
UnknownPotentialMarket
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Traditional Organisation
CEO
VP R&D
VPHuman
Resources
Chief Financial Officer
VPSales &
Marketing
VP Production VP Legal VP International
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CEO’s Growth Team
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CEO's Growth Team Building Teamwork & A Culture of Growth Innovation & Leadership
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Leadership: CEO
Business Development
Marketing
Sales Management
Research & Development
Market Research
Investors
Evaluate Market Opportunities
Identify Technologies to Drive Growth
Implement Customer-focused Strategies
Develop Marketing Strategies
Develop Growth Strategy
Responsible for Growth
Competitive Intelligence Benchmark Competitive Forces
Optimise Long-term Return
CEO’s Growth Team: The 8 Growth Careers
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Growth Process
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1. Growth Compared to Competition & Industry Average2. Visionary Integration of Technology, Markets, Economics3. Strategic Partnering Optimisation4. Industry Breadth Perspective5. Best Practice Perspective6. Global Perspective of Growth Strategy7. Team Research Methodology & Evaluation8. CEO’s Growth Team Utilisation with Growth Workshops9. Comprehensive Growth Pipeline System10.A Budget Dedicated to Growth Strategy
1. Team Consensus on the Growth Strategy2. Best Practices in Marketing3. Best Practices in Sales & Sales Management4. Best Practices in Leadership Change5. Best Practices in Strategic Partnering6. Technology Integration & Adoption Skills7. Growth Training: Collaboration & Best Practices8. The GIL Culture: Growth, Innovation & Leadership9. Best Practices in R&D & Product Management10.Global Teamwork on Growth Strategy Plan
low excellentImplementation Excellence
Gro
wth
Str
ate
gy E
xc
ell
en
ceexcellent
Measure and forecast the future growth potential of your company vs. the competitors
8785698756
TOTAL 69Average 7
8758499787
TOTAL 72Average 7
Client
Company B
Company C
Company E
Company D Company A
Growth Strategy Excellence
Implementation Excellence
(7,7)
Growth Excellence Matrix: Future Growth Potential
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7 Growth Questions: Needs Assessment
• Is the company growing faster than the industry growth rate?
• Is the board satisfied with the current growth rate?
• Is the growth strategy achievable based on market forecasts, the competitors, market trends, and customers?
• Does the company have strategies to identify and address both the internal and external challenges to growth?
• Does the company have a Growth Pipeline System to monitor growth?
• Does the company have a specific budget for growth strategy?
• Does the management team possess the teamwork, commitment, and skills to implement the growth strategy?
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Growth Workshops: Improving Future Growth Potential
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Growth Acceleration System
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What is GTM?
•The Growth Team Membership is an annual subscription
program that supports the individual members of a CEO’s
executive team in achieving the company’s top-line growth
objectives.
•The membership includes career-focused events,
implementation-oriented best practices research and targeted
services.
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•Membership in the Growth Team will: Speed the design and implementation of your growth
initiatives (avoid reinventing the wheel) Reduce risk by avoiding pitfalls encountered by peers Stimulate problem solving through a
cross-industry perspective Improve your contribution to the
CEO’s growth agenda Accelerate your professional and
career development
The Growth Team MembershipTM Value Proposition
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The Frost & Sullivan Growth Partnership ProposalHow We Can Help:
1. Growth Partnership Service: Commit Your Growth Team
2. Growth Diagnostic Workshop: Evaluate Your Growth System
3. Growth Coaching Retainer: Establish CEO’s Growth Team
4. Growth Excellence Matrix: Vision Alignment Task Force
5. Growth Benchmarking: Fastest Companies & Industry Average
6. Growth Excellence Matrix: Measure Future Growth Capabilities
7. CEO 360 Industry Vision Workshop: Long-Term Growth Strategy
8. Growth Pipeline Evaluation: Prioritize Winners, Eliminate Losers
9. 10 Growth Processes: Optimize Your Drivers of Growth
10. Involvement in The Growth, Innovation & Leadership Event
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www.frost.com/gilglobal GIL GOES GLOBAL A global community focused on A global community focused on GGrowth, rowth, IInnovation and nnovation and LLeadershipeadership
October 2009
Kuala Lumpur
November 2009
Johannesburg
November 2009
Japan
February 2010
Tel Aviv
October 2010
Shanghai
May 2009
London
September
2009
North America
October 2009
Dubai
October 2009
Mumbai
October 2009
Sao Paulo
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Next Steps
Request a proposal for a Growth Partnership Service to support you and your team to accelerate the growth of your company.
Join us at our 16th Annual Competitive Intelligence Executive MindXchange (January 2009, New Orleans, LA)
Join us at a Growth, Innovation and Leadership 2009: A Frost & Sullivan Global Congress on Corporate Growth
www.frost.com/gilglobal
Register for the next Chairman’s Series on Growth:
www.frost.com/growthAPAC
Register for Frost & Sullivan’s Growth Opportunity Newsletter and keep abreast of innovative growth opportunities
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Contact Us
If you have questions or would like further information about anything we discussed, please send your query to the email provided below and we will get back to you shortly.
Alvin ChuaAccount ManagerAutomotive, Transportation & LogisticsDID: +65 6890 0997Mob: +65 9199 4566eMail: [email protected]