basic ceo's tasks for small group

Basic CEO’s Tasks

Objectives1. Working with owner/stakeholders2. Working more detail with sub-companies3. Strategic development planning:(including

Mission and Vision)4. Implementing:

a. Detail of strategy plan for Groupb. Detail of strategy plan for each sub-companiesc. HR Developmentd. Business developmente. Sales/Marketing developmentf. Operation:

Product/financing/reporting/decentralizing

1. Inspection (Owner)

HR Capital

Products/services/ Brand and

positioning/CA

Relationship: partners and government

Identify strengths and weakness of owners

Basic owner orientation

Needs and wants/

mission and vision

Product and quality of

services/Branding

Focus: P/L or Brand

name/Market or both

Market /Segmentation (Existing

and potential)

Potential partners

relationship (National

and International

)

2. Inspection (Sub-companies)

Realizing strength and weakness of sub-companies HR Physical Market/segmentation Product/services Competition/CA/

Differentiation Existing development

plan/sales & marketing plan

(Report process)

Mater plan (short and long-term): Present master plan

for organization as: investment, sales/marketing, HR development (chart/recruitment/reward/fine/report process,..) , R.O.I

3. Strategic Management

Determine short ad long-term business goal to lead business

to catch up

Determine core product/services and market segmentation for

Group

Sales/marketing strategy for this Investment activities

HRD strategy

Estimated potential product/services/market to

create new project(s) including find out new

stakeholders/partners/suppliers

Identify mission and vision for Group

Making strategy for: sales/marketing, HR, business

development, finance, operation project management

Follow up new project(s) with activities as above

Unit business strategy

4. Implementing

a. Detail for Group: after found out Mission and vision Doing basic research: including S.W.O.T, S.T.E.E.P Writing up plans/projects (can be new products/sales &

marketing projects) Looking for Investors/Partners/suppliers F.S.A presentation for owner(s)/stakeholders Estimated risks/opportunities/result and R.O.I Collecting and Gathering team/HR Preparing capital/finance (allocating finance and task

for team leader) Monitoring/controlling/Evaluating

b. Detail for unit business: after got Group strategy

Making more detail of strategy(plan) Presenting Preparing resource for new strategy (HR, finance) Implementing Monitoring/controlling/evaluating/reporting Operating (HRD, sales & Marketing, financing, business

developing,..)

c. HRD: after got Group strategy

d. Business developing: after got Group strategy

New white space Seeking new opportunities for new market/products/services in

national and international Seeking new potential local and international investors/partners

Existing products/services: Identify business opportunities Improving relationship with partners/loyalty customers Internal and external analyzing to improve products/services

quality and expand the market share Create the differentiation to compete with competitors Realize Internal communication process is smoothly and

consistently to lead organization to catch up long-term goal

e. Sales/marketing: after got Group strategy

e.1. Internal: Sales policies for sales/marketing team: KPIs,

reward Investment proposal Supports: relationship/budget/plan from group Group strategy information


e.2. External: Understanding the big picture – where company

stands in market place S.W.O.T, S.T.E.E.P External industry review (competition)

Market trends Market influencers (what drives/changes the

market) Attractiveness & potential Competitive review


e.2. External (cont’): Distribution channels & buyers/agents Customers

Who are they? Segments? What, Why, where do they buy? Customer opinions, reviews, satisfaction What’s important


e.2. External (cont’): Branding and positioning Products/services and price Publicity and advertising

Products/services Identify the values of brand Quality of products/services Satisfy clients: various

products/services/reasonable price Create USP/CAs: Staff perception

d. Operating: after got Group strategy

Finance P/L Cash flow/revenue/expenses Investment and ROI Division/projects budget Budget planning Reporting:

fortnight/month/quarter/6month/year Proposal/Approval processing


Reporting/communication HR: position

needs/recruitment/reward/policies/KPIs Sales/marketing: new projects/result

expectation/real output/evaluation/modify Finance Report Processing/Forming In the end: at least one proposal to improve

weakness Communication process between department


Decentralization For department/sub-companies/unit

business Responsibility for each: S.M.A.R.T Reward and fine for leader/staffs: KPIs Level reporting bottom up Financing for budget And so on


Thank you

29/11/2015Nguyễn Văn Thăng(+84) 905867585