Selling to CEO’s

The CEO dilemma

Need to Grow Revenue

Investor Relations

Strategic Decisions

Board Meeting Prep

Building Culture

Priority 1

Priority 2

Understanding your prospect

• Organize Time• Set Priorities• Recalibrate

• Goal is to make $

• Bottlenecks• Increasing

throughput

• What’s Important

• Sharpening the saw

• Understand first

• Avoid red water• Make competition

irrelevant• Case Studies

Accessing CEO’s

=

Not during work hours Through someone they know

Someone aligned to your interest Non-traditional methods

Don’t be nervous

Don’t be timid

Don’t focus on yourself

What not to do = Connect and Pounce

WARNING

What not to do = destroy your credibility

WARNING

Hi Sean,

I am sorry to bother you, but would you mind referring me tothe person in charge of your online marketing?

Thanks for the help and have a wonderful day!

Zero to Hero in 5 seconds

What MIGHT work

What MIGHT work

What MIGHT work

Some text

Some text

Some text

What MIGHT work

This better be you…

New Research ReportSocial Media’s Impact on Sales

Connect with me

@sean_h_burke & @kitedesk