© fab and ahdb 2011 local ingredients. © fab and ahdb 2011 local food what is ‘local food?’...

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© FAB and AHDB 2011 Local ingredients

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Page 1: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Local ingredients

Page 2: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Local food

What is ‘local food?’

There is no universal definition of local food, but it is generally considered to be food grown or produced, processed, traded and sold within a geographic radius of 30-50 miles.

Source: www.makinglocalfoodwork.co.uk

Page 3: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Motivations for buying local food

Source: IGD Shopper Trends 2010 report

Page 4: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Protected food names

In 1993 EU legislation came into force which provides for a system for the protection of food names on a geographical or traditional recipe basis.

The scheme highlights regional and traditional foods whose authenticity and origin can be guaranteed.

Page 5: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Protected food names

http://www.defra.gov.uk/food-farm/food/protected-names/

Protected Designation of Origin:

Open to products which are produced, processed and prepared within a particular geographical area, and with features and characteristics which must be due to the geographical area. Examples: Blue Stilton cheese, Cornish clotted cream, Shetland lamb, Jersey Royal potatoes

Page 6: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Protected food names

Protected Geographical Indication:Open to products which must be produced orprocessed or prepared within the geographicalarea and have a reputation, features or certainqualities attributable to that area.

Examples: Cornish pasty, Arbroath smokies, Welsh beef, Cumberland sausage

Page 7: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Protected food names

Traditional Speciality Guaranteed: Open to products which are traditional or have customary names and have a set of features which distinguish them from other similar products. These features must not be due to the geographical area the product is produced in nor entirely based on technical advances in the method of production.

Example: Traditional farm fresh turkey

Page 8: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Local and regional ingredients

Page 9: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Blue Stilton cheese

Derbyshire, Nottinghamshire and Leicestershire (6 diaries)

Page 10: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Cheddar cheese

Somerset

Page 11: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Cumberland Sausage

Cumberland

Page 12: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Cornish Yarg

Cornwall

Page 13: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Kentish cob nuts

Kent

Page 14: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Norfolk turkey

Norfolk

Page 15: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Scad plums

Lincolnshire

Page 16: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Local and regional recipes

Page 17: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Bakewell Pudding

Bakewell, Derbyshire

Page 18: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Bara brith

Wales

Page 19: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Bath Bun

Bath

Page 20: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Bedfordshire Clanger

Bedfordshire

Page 21: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Chelsea bun

London

Page 22: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Cornwall

Cornish Pasty

Page 23: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Dundee cake

Dundee

Page 24: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Haggis

Scotland

Page 25: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Lancashire hot pot

Lancashire

Page 26: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Laverbread

Wales

Page 27: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Pease pudding

North East

Page 28: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Pork pie

Melton Mowbray

Page 29: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Shropshire Fidgit Pie

Shropshire

Page 30: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Stottie cake (stotty)

Newcastle

Page 31: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Welsh cakes

Wales

Page 32: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Scotland

Oatcakes

Page 33: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Shortbread

Scotland

Page 34: © FAB and AHDB 2011 Local ingredients. © FAB and AHDB 2011 Local food What is ‘local food?’ There is no universal definition of local food, but it is

© FAB and AHDB 2011

Soda bread

Ireland