AHDB Education Strategy2012_2017

Stoneleigh Park Kenilworth Warwickshire CV8 2TL T: 0247 669 2051 E: info@ahdb.org.uk W: www.ahdb.org.uk

Working together for our children’s future...

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AHDB Strategy.pdf 1 01/11/2011 15:38

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AHDB Education Manifesto

AHDB Education:

• Primarilytargetschildrenofschoolageandyoungadultseitherdirectlyorviateachersandparents

• Providesindependentinformation,basedonrobustevidence

• Workswithprofessionalthirdpartyorganisationstodelivermeasurableoutcomes

• Identifiesaddedvalueactivityandactivelyseekstoreduceduplicatespendoflevy

• Promotestheimageoffoodandfarming

AHDB Education’s role is:

• Toincreaseawarenessofwherefoodcomesfromandhowitisproduced,withcarefortheenvironment,bylevypayers(toincludefarming/growingandprocessing/manufacturingandreferencetoseasonality)

• Toraiseawarenessofthenutritionalvalueoflevypayerproducedfoodwithinahealthybalanceddiet

• Todevelopapositiveimageoffarmingtosupportasustainableandthrivingindustry

• Tosupportthedevelopmentofbasicmealandfoodpreparationskillsinlinewithnationalcompetencies

Food-Nutrition

-Cookingskills

Environment-Sustainability

-Social-Economic

Farming-Foodproduction-Imageoffarming

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AHDB Education Strategy 2012 - 2017

TheAHDBEducationWorkingGroup(pleaseseeAnnexAforTermsofReference)hasproducedthisjointstrategy.Thisisaframeworkforoperation;tacticalplanswillbedevelopedbytheGroupandapprovedinlinewithdivisionalprocess.Allactivitieswithinthestrategyaredesignedtocomplementandcreatesynergywiththeprogrammesrunbyindividualdivisions,deliveringenhancedvalueforourlevypayers.

1.0SituationAnalysis

2.0Objectives

3.0Strategy

4.0Tactics

5.0Evaluation

AnnexA:TermsofReference

AnnexB:MappingofProgrammesinSchools(availableonrequest)

AnnexC:BackgroundinformationofcurrentAHDBEducationProgrammes

WhiletheAgricultureandHorticultureDevelopmentBoard,operatingthroughallofitsdivisions,seekstoensurethattheinformationcontainedwithinthisdocumentisaccurateatthetimeofprinting,nowarrantyisgiveninrespectthereofand,tothemaximumextentpermittedbylawtheAgricultureandHorticultureDevelopmentBoardacceptsno liability for loss,damageor injuryhowsoevercaused(including thatcausedbynegligence)orsuffereddirectlyor indirectly in relation to informationandopinionscontainedinoromittedfromthisdocument.

©AgricultureandHorticultureDevelopmentBoard2011.Allrightsreserved.

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1.0 Situation Analysis

TheAHDBEducationWorkingGrouphasworkedtogetherto identifyopportunitiestoundertake jointAHDBactivityrelatingtoagriculture,foodandnutrition,withtheaimofimplementingajointstrategyfrom2012.

TheresearchcarriedoutontheexternalandinternalenvironmenthasbeensummarisedinasituationanalysisfortheAHDBEducationStrategy.

1.1 Macro environment

ThekeyexternalfactorsthatinfluencetheenvironmentoftheAHDBEducationactivitiesareprimarilyschoolsandthecurriculum.

ThetablebelowshowsthenumberofprimaryandsecondaryschoolsacrosstheUKasofJanuary2011.

AnoverviewoftheUKnationalcurriculumsispresentedinthetablebelow(currentpictureasofNov2011).TherehavebeennorecentchangestothecurriculuminScotland,WalesandNorthernIreland,whereastheNationalCurriculuminEnglandiscurrentlybeingreviewed.

National Curriculum for England National Curriculum for WalesPrimary- Design&Technology(food),Citizenship&PSHE

(healthylifestyle)- Geography,Science(farming/environment)

Secondary- FoodTechnology(notcompulsoryatKeyStage3)- Geography,Citizenship,Science(themanaged

environment/healthyeating/digestion)

Primary- NationalCurriculumFoodTechnology,compulsory

atKeyStage2- PSHE(farming)- Geography

Secondary- NationalCurriculumFoodTechnology,compulsory

atKeyStage3- PSHE,Science,Geography(farming)

Scotland Curriculum for Excellence Northern Ireland CurriculumPrimary- Healthandwellbeing,Technologies(healthy

eatingandfood)- Citizenship,Enterprise,Outdoorlearning,

Sustainabledevelopment(farming)Secondary- Healthandwellbeing,Technologies(home

economics)- Science,Socialstudies,Technologies(farming)

Primary- Personaldevelopment&mutualunderstanding

(healthyeating)- Theworldaroundus(farming)

Secondary- Learningforlifeandwork:(homeeconomics,

compulsory)- Theworldaroundus:Geography/Scienceand

Technology(farming)

Physicalactivity–importantaspectslinkingtohealthandwellbeing.Theseteachersalsoneedsupportandtraining.

Number of state schools in the UK Primary SecondaryEngland 17,041 3,225Scotland 2,153 376Wales 1,478 223NorthernIreland 873 233TOTAL 21,545 4,057

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ThePESTELAnalysispresentedbelowoutlinesthekeyissuesandtrendscurrentlyfacingtheexternalenvironmentforagricultureandfoodrelatededucationprogrammes:

Political Economic• NationalCurriculumreviewinEngland-thefuture

ofDesignandTechnology(entirenon-foundationsubjects)onthecurriculumisuncertain

• PHSEreview–submissionsrequiredby21Nov2011

• EducationBill2010-11currentlybeingreadbytheHouseofLordstohelpcutbureaucracyandgiveteachersmorepowertorestoreorderintheclassroom

• NofurtherfundingavailablefromgovernmentforTeachFoodTechnology,LicencetoCookandFoodinSchoolsprogrammes

• PromotionofeBacc,agroupingofsubjectsatGCSElevel–impactontake-upofothersubjects,includingfood

• Freeschools–England

• Variable‘healthyschools’initiativesthroughouttheUK

• OfstedInspectionFramework,performancemanagementsandpressureonresults

• Lowerincomesandgeneralriseinfoodpricescouldhaveanimpactonpracticalfoodcookery

• LimitedschoolbudgetsresultinginademandforfreeeducationalresourcesandTeacherContinuousProfessionalDevelopment(CPD)

• Generalbudgetcutsandpressureonstaffing(especiallysupportstaff)andtraining.Teacherscan’tbereleasedfromschool,whichwillimpactuponthewaythatCPDcanbedelivered

Social Technological• Increaseinhomeschoolingandacademies

• Fluctuationsinschoolagechildrenovertheyearsduetochangesinbirthrate

• Workingparentshasresultedinlesstimedevotedtocookingathome

• TeachersareincreasinglymorerestrictedwiththeirtimetoplananddeliverlessonsaswellasdevelopingskillsthroughContinuousProfessionalDevelopment(CPD)

• Obesityandmicronutrientdeficiencies

• Physicalactivitylevels

• Growinguseofthewebandsocialmediachannels–althoughneedtolookatissuesofprivacyanddataprotectioninschools/alsoreachingintolearningopportunitiesofthistypeoftechnology

• Increaseinuseoftechnologyinschools–modeofconsumptionisincreasinglychangingpost-pcera(eg:tablets/phones)

• Demandfortechnologicalskillsintheworkplace–linkedtoTeacherCPDandstudentknowledge

• Onlinetoolsprovidinginstantaccesstoinformationandlessonplans

Food&farmingproduction

100%

Activelifestyle30%

Healthybalancediet

70%

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Environmental Legal• RiskofnationalEcoliscareandincreasedfood

safetyconcernscouldaffectfarmvisitsforschools

• Sustainabilityincreasinglybeingtaughtinschools,particularlyonthesecondarycurriculum

• Sustainabilityofgrowingschoolsinitiatives

• Risk-averseculturedevelopinginschools

• Legislationrestrictingdirectmarketingtoschools/children

Amappingexercisewascarriedoutonnon-commercialagriculturalandfoodeducationprogrammesandispresentedinAnnexB.Basedonthefindings,abreakdownofthepurposeandmotivationoftheexternaleducationprogrammes,excludingthosethatarelevyfunded,ispresentedbelow:

Source:AnnexB

Themaintargetaudiencesfortheeducationprogrammesareprimaryandsecondaryschools.However,itwasfoundthat54%oftheprogrammesaboutfoodandfarmingalsoprovideeducationalinformationandactivitiesforconsumers.

Thedeliverymethodvariesacrosstheprogrammes.Ashighlightedinthechartbelowthemaindeliveryrouteisviatheinternetwithwebsitesthathostinformationandresources.Followingthis,regionalcoordinators,farmersanddirectmailareusedbyabouthalfoftheeducationprogrammestoreachtheirtargetaudience.

Local authorityWebsite

Regional coordinatorsFarmers

Source: Annex B

Direct mail

Above the line

0 20 40 60 80 100%

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Themajorityoftheprogrammesaresupportedthroughavarietyoffundsraisedbycharities,sponsorship,governmentandmemberships.

In addition to non-commercial initiatives there are a considerable number of education programmes funded bycommercialorganisations.Forexample,Flora’sCookingwithSchoolsprovided£440,000worthofcookingequipmentto13,000schoolsandMorrison’sLet’sGrowcampaigncurrentlyhasreached24,500schoolssinceitwasintroduced.Others includeDanone –Eat LikeAChamp, Sainsbury’sActiveKids andActiveKidsGetCooking andKellogg’sBreakfastClubs.

1.2 Macro environment

TheAHDBdivisionaleducationprogrammeshaverelationshipswithexternalorganisationsonbothanindividualandcollectivearrangement,whetheritispartnership,membershiporsponsorship.Moredetailsonthecurrentrelationshipsareoutlinedbelow:

British Nutrition Foundation TheAHDBdivisionshavefinanciallysupportedtheBritishNutritionFoundation’s(BNF)Food–afactoflifeprogrammealongsidetheAllSaintsEducationTrustsinceitwaslaunchedin2005.Overthecourseoftheprogramme,avarietyofactivitieshavebeendeliveredtoaidteachingabouthealthyeating,cooking,foodandfarmingfor3to16yearolds.Thewebsitehascontinuedtogrowandiscurrentlyreceivingjustfewerthan2.7millionhitsamonth.

Farming and Countryside Education FACEaimstoeducatechildrenandyoungpeopleaboutfoodandfarminginasustainablecountryside,byprovidingeducationresourcesandfarmertrainingtohostschoolvisitsthroughregionalco-ordinatorsinEnglandandWales.InthepastDairyCo,PotatoCouncil,MeatEducationandHGCAwerepartnermembersofthecharity.In2011ajointAHDBmembershiphasbeenputinplace.

Royal Highland Education Trust RHETprovidesopportunitiesthroughregionalco-ordinatorsforchildreninScotlandtolearnaboutfood,farmingandthecountryside.DairyCo,HGCAandthePotatoCouncilworkcloselywithRHETinavarietyofways.RHETpromotesHGCA’sFarmhouseBreakfastWeekinschoolsandHGCAsponsorsagrainrelatedactivityattheRoyalHighlandShow.DairyCohelpstoco-fundregionalactivitytosupportdairyfarmersandschoolsinScotland.

Design and Technology Association BPEX,EBLEXandHGCAhavecorporatemembershipwithDATAforsupportandadviceonFoodTechnologyinschools

Meat Promotion Wales TheMeatEducationprogrammepartnerswiththemeatindustrysuchasMeatPromotionWales.

National Association of British and Irish Millers

HGCAhasworkedcloselyinpartnershipwithnabimsince2001ondevelopinganddeliveringtheGrainChaineducationprogramme.

Bangor University HDChasprovidedpump-primingandtransitionalfundingfortheFoodDudesprogrammeatBangorUniversity.FoodDudesistheonlybehaviourchangeprogrammeknowntopermanentlyincreasethefruitandvegetableconsumptionofparticipantsandthereforeshouldhelpstimulatealong-termincreaseindemandforfreshproduce.ManagementofFoodDudeswasrecentlyhandedbacktoBangorUniversity,whereitisnowbeingrolledouttoprimaryschoolsinEnglandandWales,fundeddirectlybyLAs/PCTs/schools.

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1.3 Internal environment

Each division within AHDB delivers education programmes specific to their industry needs (see Annex C).Thetablebelowoutlinesthis:

NB:Spendincludesbothdivisionspecificspendandcollectiveactivity2011/12

Meat Cereals Dairy Potatoes HDC

Key campaigns MeatMatters GrainChain Food–afactoflife–dairyspecificresources

GrowYourOwnPotatoes(GYOP)

FoodDudes

Target audiences

Teachers-SecondaryKeyStage3and4studentsdirectlythroughMakeitwithMinceChallenge

Teachers–KeyStage1to4

Parents

Teachers–Primary/Secondary

Teachers–PrimaryschoolKeyStage1and2

Teachers–Primary

Web-based resources

Divisionwebsitewww.meatandeducation.com

Divisionwebsitewww.grainchain.com

Divisionwebsitewww.dairyco.org.uk/school-milk

Divisionwebsitewww.potatoesforschools.org.uk

Independentwebsitewww.fooddudes.co.uk

Marketing Comms tools

DirectmailNewsletterSocialmedia

DirectmailNewsletterSocialmedia

DirectmailOthernetwork/industrygroups(egBNF/FACE/RHET)

DirectmailAdsSocialmediaWebsite

Competitions MakeitwithMincecompetition

LicencetoCook-Inspirecompetition

GrowYourOwnPotatoes-heaviestyieldgrowingcompetition

Events OpenFarmSundayConferences

OpenFarmSundayAgrishowsFarmhouseBreakfastWeek

OpenFarmSundayEducationshowEducationeventsvia3rdparties(egBNF/FACE)TeacherTrainingLevypayerevents

Countyshows–educationarenasEducationeventsLevypayerevents

Networkingevents

Education spend (2011/12)

£125,000 £60,000(excludingFarmhouseBreakfastWeek)

£80,000 £200,000 £70,000(totalinvestment)

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2.0 Objectives2.1 Corporate Objectives

TherearefiveAHDBCorporateObjectives

a) Delivervalueformoneyforlevypayersineverythingwedo

b) Improveefficiencyandproductivityintheindustrytohelplevypayershavethrivingbusinesses

c) Improvemarketingintheindustrytohelpprofitabilityandcustomerawareness

d) Improveservicesthattheindustryprovidestothecommunity

e) Improvewaysinwhichtheindustrycontributestosustainabledevelopment

Investmentineducationisalong-termstrategywhichcontributestoobjectivesa,candd.

2.2 Education Goals

Thisstrategytakesalong-termviewtoensurethatpositivechangecanbeengenderedinthenextgeneration.Withcurrentinvestmentlevels(see1.3),a10yearapproachwillallowAHDBtodeliverrealimpactfromlevyinvested.

1. To deliver greater value for our levy payers by maximising collaborative educational opportunities andbuildingAHDB’sreputationwithstakeholders

2. Toincreaseawarenessofwherefoodcomesfromamongst5–16yearolds

3. Toincreaseunderstandingthatlevypayerscarefortheenvironment

4. To increase awareness of the positive contribution made by levy payer produced food within a healthy balanceddiet

5. Todevelopamorepositiveimageoffarming

6. To encourage the acquisition of food and meal preparation skills in line with FSA food competencies foryoungpeople

3.0 StrategyToundertakejointAHDBactivityaimedatschools,teachers,educationprofessionalsandparents/childreninlinewiththemanifesto.

4.0. TacticsAsdetailedinthesituationanalysisandAnnexC,eachAHDBdivisionhasitsowneducationprogramme.Thetacticsdetailed below are designed to complement the divisional programmes and create synergies.The funding for theactivitieswillcomefromthedivision’sbudget.

4.1 Short term (1 year)

Tostarttodeliveragainstthelongtermobjectives,thefirstyearofactivitywillfocusonbuildingasolidfoundationfortheGroup’sworkwiththefollowingactivities:

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4.1.1 Joint Communications

CreatingawarenessoftheresourcesthatAHDBcanoffertoschoolstohelpthemdeliverthenationalcurriculumisessentialforthedeliveryoftheobjectives.Thisactivitywillbecommencedasapriorityinthefirstyearofthestrategyandbuiltoninthemediumandlongerterm:

• Termlycommunicationspackage,deliveredusingAHDBownedandstakeholderchannels

• SetupofanAHDBeducationwebpageonwww.ahdb.org.uk

• Distributionofmaterialsforothersectorsthrougheventsprogrammeandmailing;withaminimumof25kofthe jointeducationleaflets(electronicorhardcopy)beingcirculatedinthefirstyear

4.1.2 www.foodafactoflife.org.uk

PriortotheformationofAHDB,fivelevybodiescollaboratedtoprovidestart-upfundingforacentralwebresourceonfoodandfarmingforschools,www.foodafactoflife.org.uk.Fromanongoingbasis,supporthasbeengiventodevelopnewresourcesandmodernisethesite,whichnowreceivesover1millionvisitsperannum.

• Increasevisitsanddownloadstothewebsiteby5%perannum

4.1.3 Collaborative projects

ThesetupoftheAHDBEducationWorkingGroupallowstheidentificationofactivitiesandprojectsthatcanbesharedacrosstwoormoresectors,inadditiontoajointcommunicationsprogramme.

• IntroductionofaframeworkforexternalorganisationswhowishtoworkwithAHDBtoensuretheydeliverlevy payervalueandsupportthejointeducationstrategy

• Todeliveratleastonecollaborativeprojectinthefirstyear

4.2 Medium term (1 – 3 years)

In the medium term, the group will build on the short term activities, continuing with joint communications;www.foodafactoflife.org.uk;andcollaborativeprojects.Inaddition,thegroupwilllooktodeliver:

• Acloserrelationshipbetweenthedivisionsonlineofferings

• CPDactivitiesforteachers,supportingtheEducationWorkingGroupobjectives

4.3 Long term (3 – 5 years)

Longtermtherewillbetheopportunitytodevelopstrongerrelationshipsbetweenactivitiesandlookatthepotentialformorein-depthresearchandpotentiallysharedfundingbids

5.0 EvaluationThedeliveryofthisstrategywillbeevaluatedagainsttheEducationGoalsandthetacticalobjectivessetoutabove.Theprimarymechanismsformeasurementwillbeasfollows:

• Quarterlyreportsofjointordivisionalactivityrelatedtogoalsandanycostsavings

• Annualtrackingsurvey

• Regularmonitoringofwebvisitsanddownloads,materialsdistributionetc

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Annex A

AHDB Education Working Group Terms of Reference

AHDB Education Working Group consists of members from the individual AHDB divisions with an interest ineducating children and young people. TheGroupmeets at aminimum on a quarterly basis andmore frequentlywhenneeded.

TheGroupwillidentifyandundertakejointAHDBactivityaimedatschools,teachers,educationprofessionals,parentsandchildrenrelatingtoagriculture,foodproductionandnutrition;throughthedeliveryoftheAHDBEducationStrategy2012-17.

SETSponsor: RebeccaGeraghty

Grouplead DianeSymes

TheAHDBEducationWorkingGroupwill:

• Provideaforumforidentifyingbestpractice

• Identify any activity/projects which could be shared across two or more sectors and feeding this into the autumnbusiness/budgetplanningprocess

• Recordcost-benefitofanyjointprojects

• RepresentAHDBatthirdpartymeetings/conferenceswhereexpertrepresentationisrequired

• CoordinaterelevantAHDBconsultationresponses

• Coordinatemeetingswithgovernmentdepartments,agenciesandmulti-sectorindustryorganisationstomaximise cross-sectorbenefit

• ProvidequarterlyreportontheGroupoutputstomembership/headsofdepartment/SETsponsor

TheAHDBEducationWorkingGrouphasadoptedthefollowingprinciples:

• TheGroupwillseektoberecognisedexternallyasaunited,crediblevoiceonagriculture,foodproductionand nutritiondeliveryineducation(byteachers,governmentandagencies,parents,media,educationprofessionals andfoodsupplychain)

• AllactivitiesoftheGroupwillbebasedonsoundresearchandevidence

• TheGroupwillseektodelivergreatervalueformoneyforourlevypayersbyworkingasoneAHDB

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Annex B

Mapping Programmesin Schools (available on request)

Therearemanyagriculturalandfoodeducationprogrammeswhichtargetschool-agedchildren.DairyCoundertookamappingexercisein2010toidentifyasmanyofthese‘inschool’programmes.ThismappingdocumenthashelpedtoinformtheAHDBEducationStrategyandisavailableonrequesttorelevantpartieswhohaveaninterestindevelopingeducationprogrammesforschools.Toreceiveacopypleasecontactdiane.symes@dairyco.ahdb.org.uk

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Annex C

Background Information of CurrentAHDB Education Programmes

HGCA Education Activities

Grain Chain Programme

Since2001theGrainChainprogrammehasbeenrunincollaborationwiththeNationalAssociationofBritishandIrishMillers,whorepresentthemillingindustry.Thekeyresourceisaneducationalwebsitewww.grainchain.com.Itofferschildrenafunwaytolearnabouthealthyeatingandtogainaninsightintothe‘fieldtofork’cycleofhowwheatisgrownandusedtoproducebreadsandbreakfastcereals.TheactivitiesandlessonplansarelinkedtotheUKcurriculumandcanbeusedintheclassroomandathomewithfamilyandfriends.Itoffersvisualmaterialsthatincludevideos,games,podcastsandquizzesthatcoverkeytopicsofarablefarming,milling,cookingandnutrition.

Alongsidethewebsite,theGrainChainprogrammerunacompetitionforteachers,Inspire!,whichwasinitiallylaunchedin2009tofindteacherswithmotivatingandexcitinglessonideasbasedaroundthetopicofflourandgrain.Tosupportthecompetitionin2012aprogrammeofteachertrainingeventswithbakersandnewonlineresourceshavebeendeveloped.

Cereal Story Posters

AseriesofprintedstorypostersthatcoverthedifferentgrainsgrownintheUKareavailableforfarmersandteacherstousewithchildrentoexplainthegrowingyear,processingandendproductswithkeyfactsandfigures.Theseriesincludes:

• TheCerealStory

• TheMaltingBarleyStory

• TheOatsStory

• TheOilseedRapeStory

Events and Shows

HGCAprovideseventresourcesandsponsorshipforbespokeschooleventsandagriculturalcountryshowsacrosstheUK.Variousactivitiestakeplacethathelpchildrenlearnandexperiencemoreaboutgrainsandoilseeds,theseincludemakingbreadwithbakers,crushingrapeseedonanoilpressandcreatinggrainartpictures.

Overthelastfiveyears,HGCAhassupportedOpenFarmSundaybyprovidingtheprintedstorypostersforfarmerstouseattheirevents.Thisisanidealopportunityforconsumerstomeetthefarmersthatproducetheirfood.

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isco-fundedbytheredmeatdivisionsofAHDB,namelyBPEXandEBLEX,withadditionalfundingfromHCC(MeatPromotionWales).Theredmeatindustryhas

supportedafoodeducationprogrammeforover20yearsandtheservicehasawellestablishedreputationwithFoodTechnologyandHomeEconomicsteachersdeliveringthesecondaryschoolcurriculuminEnglandandWales.

Thekeyobjectivesoftheprogrammearetoprovideatrustworthyeducationalservicethatsupportsthepracticalneedsofteachersandtoinformyoungconsumersofthepositivebenefitsofredmeataspartofahealthybalanceddiet.

AllthecommunicationsandresourcesproducedundertheMeatandEducationbannerarewrittenandpublishedwiththeguidanceofanexpertgroupofteachersandeducationagenciestoensurethatthenecessaryrigour,balanceandrelevancetothenationalcurriculumismet.

Centraltotheprogrammeisawebsitecontaininganextensivecatalogueofresources:interactivelearninggames,filmclips,PowerPointteachingmaterial,studentfocussedrecipesandresearchdata.Contentcoversallaspectsofredmeat:farming,processingandfoodmanufacture,nutritionandhealth,consumerchoice,thestructureofmeat,cookingskillsandrecipeanalysis.Moreinformationisavailablefromwww.meatandeducation.com

Inaddition to thewebsite, theprogrammepublishesanewslettereachterm,mailed to4,200stateand independentsecondaryschools(over60%tonamedcontactsonthedatabase)andabi-monthlye-newsletterisdistributedto6,000recipients.Morerecently,theprogrammehasbeguntoofferCPDforteachers,initiallythroughhalfdayconferencesbutultimatelythroughe-learning.

TheMeatandEducationapproachisbasedonidentifyingandansweringeducationalneeds.Theprogrammesupportsbothteachersintheirdaytodaypracticeandthedevelopmentofvaluablelifeskillsinstudents,whichbenefitthemintheirlivesoutsideschool.

Potato Council Education

PotatoCouncileducationseekstoinfluencetheconsumersofthefutureaboutthehealthbenefitsofpotatoesintheirdiet,withanaimtodeveloping‘lifelong’eatinghabits,throughschoollearning.

Bymakingadifferencetothewaychildrenviewfoodatayoungage,wecanhelpshapehealthyeatinghabitsthatwillstaywiththemastheygrow.Schoollearningisaperfectwayofteachingpupilspotatoknowledgetheywouldn’tnormallyreceive,whichformsalongtermrelationshipwiththepotato.

Wehavetwoschoolinitiatives,GrowYourOwnPotatoes(GYOP)forprimaryschoolpupils(KS1&2)andCookYourOwnPotatoes(CYOP)forsecondaryschoolpupils(KS3).Botharebackedbycomprehensivewebsites,whereschoolscangetadvice,supportanddownloadableresources,coveringgrowing,knowing,healthyeatingandcookingpotatoes.

Grow Your Own Potatoes (GYOP)

www.gyop.potato.org.uk

Launched in 2005, GYOP was the firstmajorprimaryschoolbasedgrowingproject.Sincethen, ithasbecomeoneofthelargestof itskind,withwellover 1 million children participatingsofar.Theylearnwherepotatoescomefrom,howtheygrowand thattheyareahealthyfood.ItssimplicityandthefactthatGYOPisapracticalactivity thatmakesitperfectforyoungpupils. They are given the opportunity to plant and harvesttheirowncropsusingseeds, grow bags and online resources supplied to themfreeofcharge.

Cook Your Own Potatoes (CYOP)

www.cyop.potato.org.uk

CYOPisabrandnewprogrammefor secondary schools, launched in October2011.ItisanaturalprogressionfromGYOPandteachespupilshowtocookhealthyandtastypotatomeals.Extensiveresearchwith teachers revealed that thebestway to targetsecondaryschoolpupilswasthroughthecreationofeducationalmaterials tosupportFood Technologyteachers.

Events and Shows

Throughthesummermonths,PotatoCouncilhasapromotionalvehiclethattravelsaroundthecountryvisitingcountyshowandeducationaleventsteachingchildrenaboutthebenefitsofthepotatoandhowtheyformpartofahealthydiet.Resourcesforuseateventsarealsoavailableonrequest.

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DairyCo Schools and Education Programme

DairyCo provide a range of educational resources for schools aimed at helpingchildrenofallagesunderstandmoreaboutBritishdairyfarming,howmilkanddairyproductsareproducedandhowtheyformapartoftheirdailydiet.AlltheresourceshavebeendevelopedinpartnershipwithTheBritishNutritionFoundation(BNF)andinconjunctionwithcurrentpracticingteachers.Theyarecross-curricular,coverallfoodgroupsandarefrequentlyupdatedtomeetcurrentrequirements.Allteacherresourcescanbeaccessedviawww.foodafactoflife.orgorhttp://www.dairyco.org.uk/school-milk

Events and ShowsDairyCohelpssupportout-of-the-classroomlearningbyworkinginpartnershipwithFarmingandCountrysideEducation(FACE)andtheRoyalHighlandEducationTrust(RHET)toencourageandsupportBritishdairyfarmerstoopenfarmgatesforeducationalaccess.DairyCohasalsosupportedOpenFarmSundayforthepastfiveyearsbyprovidingarangeof resources for farmers touseat theirevents.FarmersConsumerEducationPack,flyers,stickersandbookletsareavailableonrequest.

Throughout the year DairyCo also provides resources for school events, educational access visits ondairy farms and agricultural country shows across Great Britain. Support and advice is also provided fordairy farmers to help with educational activities, whether on-farm or directly to children in the classroom.Visithttp://www.dairyco.org.uk/school-milk forfurtherinformation.

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Make it with Mince Challenge

TheRedTractorbeefandlamb‘MakeitwithMinceChallenge’ ledbycelebritychefJamesMartin,isnowinitssixthyear.ItwaslaunchedbyEBLEXtoengage,educateand inspirestudents inKeyStages3and4 togethands-oncookingexperienceandappreciate the importance

of good nutrition, quality ingredientsand understanding where their foodcomesfrom.

The Challenge, which is open to allstudents and secondary schoolsin England, is well-suited to theGCSE Food Technology curriculum.It requires students to design andsubmittheirownoriginalrecipesusingRedTractorbeeforlambmince.Studentsbetweentheagesof11and16canenterasindividualsorsubmitentriesviatheirFoodTechnologyteachersandschools.PupilsdonotneedtobestudyingtheFoodTechnologycurriculumiftheywishtoenterindividuallyintheirsparetime.Thecompetitionispromotedtobothteachersandpupilsthroughaheavy-weightPR,advertisingandsocialmediaprogramme.

Thecompetitionaimstodemonstratetheeaseandversatilityofcookingwithbeefandlambmince.Whetherit’saddinganewtwisttoanoldclassicorcreatingsomethingtotallynew,allrecipesmustbedevelopedandcookedfromscratch.Thebestentriesareinvitedtoregionalcook-offfinalsinNovemberjudgedbyJamesMartinandEBLEX’sFoodAdvisor.Thenationalchampionisawardedamoney-can’t-buyprize,whichincludesabehind-the-scenesvisit tothefilmingof‘SaturdayKitchen’,thechancetoworkinatopLondonrestaurantanddinnerwithJamesataMichelinstarrestaurant.

AHDB Education Strategy2012_2017

Stoneleigh Park Kenilworth Warwickshire CV8 2TL T: 0247 669 2051 E: info@ahdb.org.uk W: www.ahdb.org.uk

Working together for our children’s future...

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AHDB Strategy.pdf 1 01/11/2011 15:38