Мир вне браузера. (с) dale herigstad, possible worldwide
DESCRIPTION
www.digitalconference.ruМир вне браузера. Вы уже научились использовать сенсорные поверхности, приложения с геолокацией и интерактивное телевидение?.. Dale Herigstad, Possible Worldwide, Лондон, ВеликобританияTRANSCRIPT
![Page 1: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/1.jpg)
![Page 2: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/2.jpg)
MEDIASPACE
BEYONDTHEBROWSER
![Page 3: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/3.jpg)
MEDIASPACE
MEDIAWHERETHEAUDIENCEIS
![Page 4: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/4.jpg)
BROADENEDDIGITALEXPERIENCESAWAYFROMTHECOMPUTER
MEDIASPACE
![Page 5: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/5.jpg)
MEDIASPACE
A KEYINSIGHT:
![Page 6: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/6.jpg)
MEDIASPACE
NOWANDNEXT
![Page 7: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/7.jpg)
MEDIASPACE
DESIGNINGTHE FUTURETOGUIDETHEPRESENT
![Page 8: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/8.jpg)
MEDIASPACE
PUBLIC MEDIAMOBILE APPSNEW TELEVISION
123
![Page 9: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/9.jpg)
MEDIASPACE
PUBLIC MEDIA1
![Page 10: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/10.jpg)
PUBLICMEDIA1
DYNAMICADVERTISINGFORACCENTURE
![Page 11: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/11.jpg)
PUBLICMEDIA1 LAYERED
AUDIENCES
![Page 12: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/12.jpg)
PUBLICMEDIA1
![Page 13: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/13.jpg)
PUBLICMEDIA1
CNN PIPELINE NEWSACCENTURETIGER WOODSWEATHER CHANNELSPORTS CHANNEL
![Page 14: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/14.jpg)
PUBLICMEDIA1
![Page 15: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/15.jpg)
PUBLICMEDIA1
![Page 16: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/16.jpg)
PUBLICMEDIA1
![Page 17: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/17.jpg)
PUBLICMEDIA1
![Page 18: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/18.jpg)
PUBLICMEDIA1
![Page 19: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/19.jpg)
PUBLICMEDIA1 CANNES
LIONSTOUCHWALL
![Page 20: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/20.jpg)
PUBLICMEDIA1 DIGITAL
WATERINGHOLE
![Page 21: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/21.jpg)
PUBLICMEDIA1 RFID
INTEGRATION
![Page 22: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/22.jpg)
PUBLICMEDIA1
![Page 23: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/23.jpg)
PUBLICMEDIA1
![Page 24: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/24.jpg)
![Page 25: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/25.jpg)
place
connect
time
![Page 26: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/26.jpg)
PUBLICMEDIA1 PLACE
MACRO
![Page 27: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/27.jpg)
1
![Page 28: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/28.jpg)
1
![Page 29: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/29.jpg)
1
![Page 30: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/30.jpg)
1
![Page 31: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/31.jpg)
1
![Page 32: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/32.jpg)
PUBLICMEDIA1 PLACE
MICRO
![Page 33: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/33.jpg)
1
![Page 34: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/34.jpg)
PUBLICMEDIA1 TIME
![Page 35: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/35.jpg)
![Page 36: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/36.jpg)
PUBLICMEDIA1 CONNECTION
WITHRFID
![Page 37: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/37.jpg)
1 PUBLICMEDIA
![Page 38: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/38.jpg)
1 PUBLICMEDIA1 TOUCH
GESTUREINTERACTION
![Page 39: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/39.jpg)
1 PUBLICMEDIA1
![Page 40: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/40.jpg)
PUBLICMEDIA1
TARGETVIDEOGAMEADVISOR
![Page 41: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/41.jpg)
PUBLICMEDIA1 2010:
Gaming was becoming relevant to the families that are Target’s core audience
![Page 42: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/42.jpg)
PUBLICMEDIA1 Only 14% of Target’s customers were
buying in-store
![Page 43: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/43.jpg)
PUBLICMEDIA1
![Page 44: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/44.jpg)
PUBLICMEDIA1
![Page 45: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/45.jpg)
PUBLICMEDIA1
![Page 46: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/46.jpg)
PUBLICMEDIA1
![Page 47: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/47.jpg)
PUBLICMEDIA1 Color-coding
Integrated touch screense Video Game Advisor
![Page 48: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/48.jpg)
PUBLICMEDIA1
![Page 49: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/49.jpg)
PUBLICMEDIA1 Video Game Advisor is currently in over
1,500 Target stores in North America
![Page 50: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/50.jpg)
THEAUDIENCEWANTSTOPLAY
PUBLICMEDIA1
![Page 51: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/51.jpg)
COOPER-HEWITTNATIONALDESIGNMUSEUM
PUBLICMEDIA1
![Page 52: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/52.jpg)
PUBLICMEDIA1
![Page 53: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/53.jpg)
PUBLICMEDIA1 DIGITAL
POP-UPSTORES
![Page 54: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/54.jpg)
PUBLICMEDIA1
![Page 55: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/55.jpg)
PUBLICMEDIA1
![Page 56: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/56.jpg)
1 PUBLICMEDIAFindings
Layered audiencesConnect your mobile audienceAttract and interactive modes
![Page 57: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/57.jpg)
1 PUBLICMEDIAFindings
PAST: make websites that mimic the store experience
NOW: bring the information-rich and personal experience of online shopping into the store
![Page 58: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/58.jpg)
1 PUBLICMEDIAFindings
Virtual “places” that can sell:IOOH ADSPop-up storesAlong-side/outside store applicationsMake display windows digital
![Page 59: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/59.jpg)
MOBILE APPS2 MEDIA
SPACE
![Page 60: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/60.jpg)
1 PUBLICMEDIAFindingsSIMPLE
POWERFULENGAGING
![Page 61: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/61.jpg)
RICH INTERACTION
MOBILEAPPS2
![Page 62: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/62.jpg)
TOUCHCLICKGESTUREDOUBLE TAPSWIPESCANCONTROLDRAG & DROP
MOBILEAPPS2
![Page 63: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/63.jpg)
MOBILEAPPS2
![Page 64: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/64.jpg)
MOBILEAPPS2
![Page 65: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/65.jpg)
2 MOBILEAPPSLOCATION
![Page 66: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/66.jpg)
2 MOBILEAPPS
FRESHDIRECT
![Page 67: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/67.jpg)
2 MOBILEAPPS
![Page 68: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/68.jpg)
FreshDirect
2 MOBILEAPPSTHE CAR
![Page 69: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/69.jpg)
FreshDirect
2 MOBILEAPPSTIME
![Page 70: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/70.jpg)
FreshDirect
2 MOBILEAPPS
THETRANSITIONS
![Page 71: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/71.jpg)
FreshDirect
2 MOBILEAPPS
IMPORTANCEOFTRANSITIONS
work
work
work
play
eat
![Page 72: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/72.jpg)
FreshDirect
2 MOBILEAPPS
IMPORTANCEOFTRANSITIONS
work
work
eat
work
play
break
walk
drive
walk
![Page 73: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/73.jpg)
FreshDirect
2 MOBILEAPPS
IMPORTANCEOFTRANSITIONS
work
work
eat
work
play
consum
e
consum
e
consum
e
consum
e
![Page 74: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/74.jpg)
FreshDirect
2 MOBILEAPPS
![Page 75: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/75.jpg)
FreshDirect
2 MOBILEAPPS
![Page 76: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/76.jpg)
FreshDirect
2 MOBILEAPPS
![Page 77: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/77.jpg)
FreshDirect
2 MOBILEAPPS
![Page 78: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/78.jpg)
FreshDirect
2 MOBILEAPPS
The In-Carexperienceideally unites or blends
the precedingand followingexperiences in the car
![Page 79: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/79.jpg)
FreshDirect
2 MOBILEAPPS
THEVISIONARYCAR
![Page 80: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/80.jpg)
2 MOBILEAPPS
THEVISIONARYCAR
![Page 81: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/81.jpg)
2 MOBILEAPPS
BMW Vision ConnectedDriveUI Highlights
![Page 82: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/82.jpg)
Connected Drive enables passengers to have dedicated experiences,and for information to travel "uidlybetween passenger and driver
2 MOBILEAPPS
DRIVERPASSENGEREXCHANGE
![Page 83: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/83.jpg)
2 MOBILEAPPS
BEFOREAND
AFTERConnects the driving experienceto life beforeand after the journey
![Page 84: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/84.jpg)
2 MOBILEAPPSCAR
AS MOBILEDEVICE
Synchronises with cloud-based servicesand other personal devices en route
![Page 85: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/85.jpg)
2 MOBILEAPPS
Integrates with non-touch displays (HUDand driver display
INTEGRATEDDISPLAYS
![Page 86: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/86.jpg)
FreshDirect
2
![Page 87: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/87.jpg)
FreshDirect
2 MOBILEAPPS
MOBILEFIRST
![Page 88: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/88.jpg)
MOBILEFIRST
FreshDirect
2 MOBILEAPPS
Google programmers are doing work on mobile applications #rst, because they are better apps and that's what top programmers want to develop. Eric Schmidt, Google CEO
![Page 89: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/89.jpg)
MOBILEFIRST
FreshDirect
2 MOBILEAPPS
We really need to shift now to start thinking about building mobile #rst. is is an even bigger shift than the PC revolution.” Kevin Lynch, CTO Adobe
![Page 90: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/90.jpg)
MOBILEFIRST
FreshDirect
2 MOBILEAPPS
We're just now starting to think about mobile #rst and desktop second for a lot of our products.” Kate Aronowitz, Design Director Facebook
![Page 91: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/91.jpg)
MOBILEFIRST
FreshDirect
2 MOBILEAPPS
“By having fewer items to scan for on a small display,user can #nd what they want more quicklyand can be more con#dentthat they have made the right choice.”“If you just put the juicy stuff up thereit works better”
Ben Shneiderman, Computer ScientistFounder of the Human-Computer Interaction Library, University of Maryland
![Page 92: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/92.jpg)
MOBILEISLIKETELEVISION
FreshDirect
2 MOBILEAPPS
![Page 93: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/93.jpg)
ITʼSSIMPLERANDMOREFOCUSED
FreshDirect
2 MOBILEAPPS
![Page 94: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/94.jpg)
MEDIASPACE
NEW TELEVISION3
![Page 95: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/95.jpg)
PROGRAMMESNEWTELEVISION3
![Page 96: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/96.jpg)
PROGRAMMESMOVIES
NEWTELEVISION3
![Page 97: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/97.jpg)
PROGRAMMESMOVIESGAMES
NEWTELEVISION3
![Page 98: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/98.jpg)
PROGRAMMESMOVIESGAMESMUSIC
NEWTELEVISION3
![Page 99: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/99.jpg)
PROGRAMMESMOVIESGAMESMUSICFINDING
NEWTELEVISION3
![Page 100: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/100.jpg)
PROGRAMMESMOVIESGAMESMUSICFINDINGINFORMATION
NEWTELEVISION3
![Page 101: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/101.jpg)
PROGRAMMESMOVIESGAMESMUSICFINDINGINFORMATIONAPPLICATIONS
NEWTELEVISION3
![Page 102: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/102.jpg)
DEFININGTHETHREEREGIONSOF SCREEN SPACE
NEWTELEVISION3
![Page 103: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/103.jpg)
surfacespace
NEWTELEVISION3
![Page 104: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/104.jpg)
contentspace
NEWTELEVISION3
![Page 105: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/105.jpg)
interaction space
NEWTELEVISION3
![Page 106: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/106.jpg)
NEWTELEVISION3
![Page 107: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/107.jpg)
NEWTELEVISION3
![Page 108: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/108.jpg)
NEWTELEVISION3
![Page 109: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/109.jpg)
NEWTELEVISION3
![Page 110: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/110.jpg)
NEWTELEVISION3
![Page 111: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/111.jpg)
CREATINGDIMENSIONINTHECONTENTSPACE
NEWTELEVISION3
![Page 112: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/112.jpg)
THE PULL-BACK
NEWTELEVISION3
![Page 113: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/113.jpg)
THE PULL-BACK
NEWTELEVISION3
![Page 114: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/114.jpg)
MAKINGVIDEOAN OBJECTIN ABIGGERSPACE
NEWTELEVISION3
![Page 115: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/115.jpg)
NEWTELEVISION3
![Page 116: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/116.jpg)
PULLINGBACKREVEALSDIRECTIONALMENUSYSTEM
NEWTELEVISION3
![Page 117: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/117.jpg)
AppNEWTELEVISION3
![Page 118: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/118.jpg)
AppNEWTELEVISION3
![Page 119: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/119.jpg)
AppNEWTELEVISION3
![Page 120: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/120.jpg)
NEWTELEVISION3
![Page 121: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/121.jpg)
NEWDIRECTIONALNAVIGATIONANDGESTURE
NEWTELEVISION3
![Page 122: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/122.jpg)
NEWTELEVISION3
![Page 123: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/123.jpg)
PULL-BACKREVEALSNEWLAYERS OFINTERACTION
NEWTELEVISION3
![Page 124: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/124.jpg)
NEWTELEVISION3
![Page 125: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/125.jpg)
NEWTELEVISION3
MEDIACONTENTFINDEREARLIER
![Page 126: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/126.jpg)
NEWTELEVISION3
![Page 127: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/127.jpg)
NEWTELEVISION3
MEDIACONTENTFINDERLATER
![Page 128: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/128.jpg)
NEWTELEVISION3
![Page 129: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/129.jpg)
GIVINGMEANINGTOGAMESPACES
NEWTELEVISION3
Game space
Portal & pre-game space
![Page 130: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/130.jpg)
BRANDINGINFORMATIONPROMOTIONPRACTICEPREPARATION
NEWTELEVISION3
![Page 131: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/131.jpg)
INTERFACELIVINGINSIDETHE SPACE
NEWTELEVISION3
![Page 132: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/132.jpg)
Game space
Portal & pre-game space
TRANSITIONTOGAMESPACE
NEWTELEVISION3
![Page 133: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/133.jpg)
NEWTELEVISION3
![Page 134: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/134.jpg)
EXPANDINGTHESPACEFORWARD
NEWTELEVISION3
![Page 135: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/135.jpg)
PULL-BACKREVEALSENHANCEDCONTENTFROMINTERNETCONNECTION
NEWTELEVISION3
![Page 136: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/136.jpg)
NEWTELEVISION3
![Page 137: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/137.jpg)
ELEMENTSIN THEINTERACTION SPACEINFRONT OF THESCREEN
NEWTELEVISION3
![Page 138: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/138.jpg)
STEREO 3DAUGMENTEDREALITYOTHERTECHNOLOGIES
NEWTELEVISION3
![Page 139: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/139.jpg)
NEWTELEVISION3
![Page 140: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/140.jpg)
NEWTELEVISION3
![Page 141: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/141.jpg)
NEWTELEVISION3
![Page 142: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/142.jpg)
NEWTELEVISION3 KEIICHI
MATSUDAVISION
![Page 143: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/143.jpg)
NEWTELEVISION3
BRANDFILTERINGINTHE FUTURE?
![Page 144: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/144.jpg)
NEWTELEVISION3
![Page 145: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/145.jpg)
AFINAL
THOUGHT
![Page 146: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/146.jpg)
AFINAL
THOUGHT
![Page 147: Мир вне браузера. (с) Dale Herigstad, Possible Worldwide](https://reader034.vdocuments.us/reader034/viewer/2022052619/555b8a00d8b42acd238b4b9a/html5/thumbnails/147.jpg)
AFINAL
THOUGHTTHANKS.