Как получить максимальную отдачу от ваших приложений
DESCRIPTION
Наталья Кондакова, менеджер по развитию бизнеса в СНГ, Marmalade. Все материалы конференции IX Mobile VAS & Applications Conference, 2012.11.22-23 здесь: http://www.cforum.ru/news/article/102326.htmTRANSCRIPT
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How to get the most
out of your apps
Natalia Kondakova
VAS Forum 2012
St.Petersburg
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Company overview
• Headquarters in London
• Offices in Sunnyvale, CA and Ukraine
• Funded by private and venture capital (ARM)
• SDK launched in Q4’09
• 1,000s developers & 1,000s apps on app stores
• We don’t see fragmentation as a problem, we see it as the opposite
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more platforms =
more possibilities
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What is the Marmalade SDK?
Marmalade SDK is a powerful cross-platform SDK for the efficient
development of richer games and apps for mobile, desktop and Smart
TV platforms.
Marmalade is also FAST, FLEXIBLE and OPEN
Marmalade is highly CROSS-PLATFORM
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The cross-platform tool of choice
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Which platforms are being
targeted?
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Which platforms … ?
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Where to?
Where to?
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Top Categories: iPhone versus iPad
0%5%
10%15%20%25%30%35%40%45%50%
iPad
iPhone
9
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Take content
everywhere
with
Marmalade
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Why with Marmalade?
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Mobile
TV Developer
Java script
HTML5
C++
Desktop
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Marmalade partner eco-system
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Case Studies
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Case Studies: Cut the Rope
• Cut the Rope was originally developed using the iPhone SDK. Porting to Marmalade took just a couple of weeks – and was then delivered to BlackBerry, LG Smart TV and beyond.
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Cut the Rope by Zeptolabs
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Title Publisher
© 2012 Marmalade, Confidential & Proprietary. Trademarks belong to their respective owners. All rights reserved.
Description iOS Stats
Veronica Magazine Veronica Uitgeverij
The most complete film and TV Guide for iPad. Never
miss a single episode of your favourite TV shows with
Veronica’s fantastic TV guide app. With up to date TV
listings and over 30,000 reviews with the Veronica
Magazine TV app you get a complete TV program
overview.
• #1 overall app in the Netherlands
• Top 5 Entertainment app in 4 difference
countries
• Over 200,000 downloads
• Featured as a New & Noteworthy free app Watch Video | View on App Store
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Title Publisher
© 2012 Marmalade, Confidential & Proprietary. Trademarks belong to their respective owners. All rights reserved.
Description iOS Stats
Twheel Fluid Interaction
Twitter -(r)evolved! Twheel is an award-winning
Twitter client with a twist! Twheel is optimized for the
human brain to make discovery in your social feed
effective, efficient and fun. Twheel visualizes
relevance of the tweets in your feed so you can
quickly find the most relevant stuff from the noise!
• #51 What’s Hot in Finland
• Rank of 10 or greater reached in 1 country on
social Networking sites
• Rank of 100 or greater reached in 22 countries on
social networking sites
Watch Video | View on App Store
“Twheel is fun, pretty fantastic and
free (for now) – check it out!” 10,000
Words
“We do love the Twheel client” VentureBeat
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Richer apps are
Thank you! Natalia Kondakova Business Development Manager in CIS and EMEA M: +38 (063) 386 7337 E: [email protected]