Карьерный рост фрилансера: kак получить больше...

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Карьерный рост фрилансера Kак получить больше клиентов

Building Freelancer Career How to Get More Clients


UPWORK IN NUMBERS

9M $1B 3M 4M

REGISTERED FREELANCERS

WORTH OF WORK DONE ANNUALLY

JOBS POSTED ANNUALLY

REGISTERED CLIENTS


CLIENTS HIRING ON UPWORK

3


GETTING THE JOB IS THE PROCESS

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MATCH

COLLABORATE

EARN

Search Jobs Submit Proposal Discuss the Job with the Client

Review and Accept Job Offer

Collaborate, Communicate and

Share FilesStart Work

Submit Work Get Paid


Get the Basics Right

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WRITE A CRISP, FOCUSED PROFILE

● Focus on your best skill

● Upload a professional picture

● Introduce yourself and what you have to offer

● Set your rate

● Take and pass some Upwork skill tests

● Add your portfolio and previous work experiences

● Check for errors

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TITLE: FIRST THING FIRST

● First thing clients read when looking for freelancers

● Be short and clear

● Let clients know of your skills

● Indicate what type of jobs you’re looking for

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LIST YOUR SKILLS

● Focus on most relevant skills

● Prefer to list only those skills that you can take a test in to prove your competency

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OVERVIEW

● Section to let clients know about your qualifications and experiences

● Highlight skills, interests, assets that make you an ideal freelancer to clients

● Mention types of jobs you’re looking for

● Show how your skills can solve clients’ problems

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SKILL TESTS

● Start with Upwork readiness test

● Take at least 2 tests and try to get among the top 20% or above

● Upwork test scores can establish credentials of your knowledge on a subject matter

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FIND THE RIGHT JOBS FOR YOU

● Do I have the right skills and interest for the job?

● Can I prove that I have the right skills?

● Do I have time for the scope of the project?

● Does the job description look complete and thoughtfully written?

● Is the offered rate acceptable?

● Vet client!

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VET YOUR CLIENT

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→ Payment verified

→ Hires & hiring ratio→ Past spend

Detailed job description


TWO TYPES OF JOBS

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Fixed-Price● Generally short-term

projects paid upon completion

● Terms agreed to before work begins

● Covered by Upwork Fixed-Price Protection

Hourly● Often preferred by freelancers● All time logged through the

Team App● Covered by Upwork Hourly

Protection


7 STEPS TO AN EXCELLENT COVER LETTER

● Use professional and friendly tone

● Relate back to the job post, demonstrate you’ve read the description

● Respond to questions, follow directions

● Ask clarifying questions

● Reread, edit and consider

● Don’t copy+paste!

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PREPARE FOR THE INTERVIEW

● Be flexible with time zones and communication preferences

● Make sure to understand the job requirements

● Double-check your equipment ● Be professional and honest –

don’t mislead the client ● Ask for details about the job ● Ask if there is a deadline for

hiring and thank them for the interview

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PRICING AND NEGOTIATING

Pricing ○ Research your market

○ Consider the client’s point of view

○ Factor in time, complexity, effort

Negotiating ○ Maintain a professional tone

○ Be willing to withdraw if you can’t get an agreement – early conflicts can be a red flag

○ Working outside of Upwork eliminates all your protections – and it’s against the rules

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MAKING IT WORK

● Create a workspace with minimal distractions

● Set regular work hours so that clients know when you are available

● Set up a kick-off meeting with your client

● Communicate regularly

● Keep the Upwork Team App on

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Keys to success

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4 TIPS AND TRICKS

● Be your own boss and take responsibility for delivering excellent work on time

● Set expectations and give your client regular progress updates

● Resolve issues quickly

● Use a project management tool

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COMMUNICATION IS KEY

● Agree on work hours, deadlines and delivery mode

● Establish regular check-in meetings

● Ask when you’re unsure of something

● Inform your client immediately when something goes wrong or is delayed

● Plan for your off-time

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DOS AND DON’TS OF WRITTEN COMMUNICATION

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Don’ts● Don’t use all caps● No emoticons● No slang or text shortcuts

Dos● Be professional and

polite● Be careful with jokes● Be concise


PROTECTING YOURSELF

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● If client asks to pay outside of Upwork, report it to our customer support team

● Avoid any client who requests free work ● Never pay to get a job!● If a job looks suspicious, report it to our customer support team


GET REWARDED FOR GREAT PERFORMANCE

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● Send thank-you message to client and let them know you’re available for more work

● Ask the client to close the contract and provide honest feedback● Get approval to display your finished project in your portfolio● Adjust your hourly rate if necessary● Add any new skills you’ve acquired to your profile● Move on to the next job!


7 HABITS OF SUCCESSFUL FREELANCERS

● Communicate early, communicate often.

● When in doubt, ask.

● Set clear expectations.

● Respond quickly.

● Hit deadlines

● Be a pleasure to work with.

● Under-promise, over-deliver.

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How to Stand Out

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● Adhere to Upwork ToS

● 100% completed profile

● Up-to-date availability status

● Bid on relevant projects regularly

● Deliver great results

● Complete projects on time

Rising Talent badge on Upwork profile

Inclusion in premium talent pool

One-time bonus of 30 free Connects

Priority chat and ticket support

1

2

3

4

5Personalized recommendations to

strengthen your profile

Eligibility: Selected freelancers or non-exclusive agency members without a Job Success Score.

BECOME A RISING TALENT (BETA)


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● Job Success score of 90%+

● $1,000 earnings in the past year

● 100% completed profile

● Up-to-date availability status

● No recent account holds

● 30 days work history on Upwork

Top Rated badge on Upwork profile

Exclusive job invitations from in-house

recruiters

Personalized recommendations to

strengthen your profile

Priority phone, chat, and email support

1

2

3

4

Coming soon: ● Top Rated Program for agencies● Recognition for high earners

BECOME A TOP RATED FREELANCER


BECOME A PRO MOBILE DEVELOPER

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We’ll find you the most rewarding iOS and Android programming positions

with the best clients on our platform.

How to join:1. Polish your Upwork profile and apply to Pro at: pro.upwork.com/mobile-

developers2. Take a technical mobile programming assessment + interview3. We will invite you to apply to the best jobs on Upwork


BECOME A CUSTOMER SERVICE PRO

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We’ll find you the most rewarding customer service positions with the best

clients on our platform.

How to join:1. Polish your Upwork profile and apply to Pro at: pro.upwork.com/

customer-service2. Take assessment tests and complete an interview3. We will invite you to apply to the best jobs on Upwork


BECOME A PRO WEB DESIGNER

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We’ll find you the most rewarding web design projects with the best clients

on our platform.

How to join:1. Take the webflow video course2. Polish your Upwork profile and apply to Pro at: http://upwork.webflow.io3. Get priority access to jobs curated specifically for you


LEARN MORE

https://www.upwork.com/hiring/category/for-freelancers/

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Thanks


Appendix:Skill Focused Add-on Slides

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ADMIN SUPPORT

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Top Admin SupportSkills

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Most In-Demand Positions

Personal/Virtual Assistant Customer Service Representative Web Researcher

Phone handling Phone support Internet research

Email handling Email support Data entry

Calendaring/Scheduling Live Chat Excel & Google docs

Excel & Google docs Zendesk English

Salesforce administration

CMS

Social Media Marketing

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Source: Upwork data, November 2014


Skill Areas by Income Tier

High-Range Skills (+$10/hour)

Mid-Range Skills ($7 to $10/hour)

Lower-Tier Skills (Under $7/hour)

Technical Support Customer support Telephone Skills

Salesforce Administration Customer Service Appointment Setting

Help Desk Administrative Support Chat Support

Medical Billing & Coding General Office Skills BPO Call Center

Research Phone Support Internet Research

Transcription Calendar Management Zendesk

Email Technical Support

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Customer service positions are in increasingly high demand. Demand for platform skills such as Zendesk, Salesforce Administration and CMS/marketing automation software is high. Hourly rates for Salesforce

Administrators exceed $24/hr USD.



Skills where Demand > Supply

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Customer Service Technical Support Personal/Virtual Assistant

Customer Service Technical Support Salesforce Administration

Customer Support Help Desk Medical Billing & Coding

Live Chat Support Zendesk Transcription

Email Support French

Phone Support German

Zendesk Excel

Customer service represents the largest opportunity for freelance admins.Demand is greater than supply, average wages are higher than general admin wages, and most clients are

hiring for long-term positions - more than 6 months.



Learning Resources

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Online Offline

Local colleges and universities


Top Admin SupportRecruiting Positions

40


Relevant Profile: Virtual Assistant

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Click to view profile

https://www.upwork.com/users/_~01aeaead32366478c4


Relevant Profile: Transcriptionist

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https://www.upwork.com/users/_~013de23937cdf211e5


Relevant Profile: Web Researcher/Data Entry

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https://www.upwork.com/users/_~01206ff5466b35d08b


Relevant Profile: Technical Support

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https://www.upwork.com/users/~014d64566006537816


Relevant Profile: Zendesk Consultant

45Click to view profile

https://www.upwork.com/users/~015efb9d6a036ac110


Relevant Profile: Recruiter

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https://www.upwork.com/users/_~01a0b2a9b0202807cd


DESIGN & CREATIVE

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Top DesignSkills

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Graphic Design Web & Mobile Design Product Design & Media

Graphic Design Web Design 3D Modeling

Adobe Photoshop Bootstrap Animation

Adobe Illustrator User Interface (UI) Design Video Editing

Logo Design PSD to HTML Voice Acting

Illustration User Experience (UX) Design

Video Production

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Source: Upwork + Elance data, Q4 2014



High-Range Skills (>$20/hour)

Mid-Range Skills($17 to $20/hour)


Wireframing eLearning Bootstrap

Voice Acting Photography Adobe After Effects

UX Design Infographics Adobe Flash

Mobile UI Design Presentations Animation

Microsoft Sharepoint 3D Modeling 3D Design

Instructional Design Cartooning Game Design

UI Design Responsive Web Design 2D Animation

3D Rendering

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Web & Mobile Video & Animation 3D Design

UX Design Animation 3D Design

UI Design Video Production 3D Modeling

Microsoft Sharepoint Video Editing

Web Design

Many web & mobile design skills are under-supplied and earn the most with high hourly rates and high project values.

Video, animation and 3D design skills also need more qualified freelance designers to meet existing demand.

Source: Upwork data, December 2014


Online Offline

Learning Resources

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Local schools for Design & Arts


Top DesignRecruiting Positions

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Relevant Profile: User Experience Designer

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https://www.upwork.com/users/_~01588f2064433af19b


Portfolio: User Experience Designer

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Relevant Profile: User Interface Designer

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https://www.upwork.com/users/_~01c672fb192e2c5a6c


Portfolio: User Interface Designer

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Relevant Profile: Web Designer

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https://www.upwork.com/users/_~01b260818dc0a27290


Portfolio: Web Designer

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Relevant Profile: Graphic Designer

60


https://www.upwork.com/users/_~01f658803bb5c8b990


Portfolio: Graphic Designer

61


Relevant Profile: 3D Modeler / CAD Designer

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https://www.upwork.com/users/_~01ed595f3a5d851e20


Portfolio: 3D Modeler / CAD Designer

63


Relevant Profile: Illustrator

64


https://www.upwork.com/users/_~014cd176948c6a5d3b


Portfolio: Illustrator

65


Relevant Profile: Animator / Motion Graphic Artist

66


https://www.upwork.com/users/_~014f48207fed01d692


Relevant Profile: Animator / Motion Graphic Artist

67


Relevant Profile: Video Producer / Editor

68


https://www.upwork.com/users/_~016d86aeae9920f0b1


Portfolio: Video Producer / Editor

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WEB, MOBILE & SOFTWARE DEVELOPMENT

70


Top ITSkills

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Front-End Web Dev Mobile Programming Back-End Web Dev

Javascript iOS development Ruby on Rails

Angular Android SDK / dev Python

CSS Objective-C / Swift PHP

HTML5 Java / Core Java Node

MySQL

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Mid-Range Skills($17 to $24 /hour)


Ruby on Rail Javascript PHP

Git jQuery HTML

Python SQL Wordpress

Ruby Java SEO

Node.js ASP.NET CSS

AWS Bootstrap Drupal

Mongo.DB Magento General Web Design

General Web Dev

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Top-earning skills are specialized around platforms that are new and in high demand. Wages for general CMS customization / editing have dropped as supply in these areas has increased in the

past 5 years.




74

iOS Dev Android Dev Other

iOS Development Android SDK MySQLSwift Java jQuery

Objective C ASP.NET

Ruby on Rails

C#

Python

Java

Mobile development represents the largest opportunity for freelance programmers. Demand is greater than supply, average wages are higher than general IT wages, and average spend per job is 3X of average job on marketplace.



Online Offline

Learning Resources

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Local IT Schools


Top ITRecruiting Positions

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Relevant Profile: Front-End Developer

77


https://www.upwork.com/users/_~01fa705ebe246f2413


Relevant Profile: Mobile App Developer

78


https://www.upwork.com/users/_~0173e1d80b62ceb6f6


Relevant Profile: Web UI/UX Designer

79


https://www.upwork.com/users/_~01b260818dc0a27290


Relevant Profile: Back-End Developer

80


https://www.upwork.com/users/_~01f5a7beb29d6f96b7


Relevant Profile: .NET & Desktop Dev

81


https://www.upwork.com/users/_~017c9932714d1b628f


Relevant Profile: Data Scientist & Dev

82


https://www.upwork.com/users/_~017025e26df8b796cd


WRITING

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Top Writing Skills

84



Web & Marketing Writing Specialized Writing Editing & Proofreading

Content Writing Creative Writing Editing

Article Writing Technical Writing Proofreading

Blog Writing Ghostwriting Copy Editing

Copywriting Academic Writing

Web Content Management Journalism Writing

Screenwriting

85





Mid-Range Skills($13 to $17 /hour)


Screenwriting Copy Editing Content Writing

Ghostwriting Copywriting Proofreading

Academic Writing Writing Web Content Management

Business Writing Journalism Writing Article Writing

Technical Writing Blog Writing

Editing Microsoft Word

Creative Writing

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87

Web & Marketing Writing Specialized Writing

Copywriting Screenwriting

Business Writing Creative Writing

Content Writing Ghostwriting

Article Writing Academic Writing

Journalism Writing

Many of the writing areas that are under-supplied are also the highest-paying, such as Screenwriting, Ghostwriting, Academic Writing and Business Writing.



Online Offline

Learning Resources

88

Local colleges and universities


Top Writing Recruiting Positions

89


Relevant Profile: Translator

90Click to view profile

https://www.upwork.com/users/_~01f7b9ce139d61e7bf


Relevant Profile: Copywriter

91


https://www.upwork.com/users/_~0198e85624d89fdb86


Relevant Profile: Content Writer

92


https://www.upwork.com/users/_~01f0c74cb33d689f79


Relevant Profile: Copy Editor / Proofreader

93

Click to view profileClick to view profile

https://www.upwork.com/users/_~01f7b9ce139d61e7bf

https://www.upwork.com/users/_~0125290e1f08483314


Relevant Profile: Technical Writer

94


https://www.upwork.com/users/_~0144170c7ff5a4865b


Relevant Profile: Ghostwriter

95


https://www.upwork.com/users/_~01a833906a389166d2