© 2005 - ecmc europäisches zentrum für medienkompetenz gmbh new literacies and media competencies...

© 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH

New Literacies and Media Competencies for the 21st Century

Harald Gapski

ecmc European Centre for Media CompetenceEENet European Experts‘ Network for Education and Technology


In the nineteenth century the knowledge inside the schoolroom was higher than knowledge outside the schoolroom.…

A Quote by Marshall McLuhan

"The electronic environment makes an information level outside the schoolroom that is far higher than the information level inside the schoolroom.


…Today it is reversed. The child knows that in going to school he is in a sense interrupting his education."

NBC Experiment in Television March 19, 1967

A Quote by Marshall McLuhan


Industrial SocietyIndustrial Society

media society

information society

knowledge society

network society

risk society

End ofGutenbergGalaxis?


Zeitbudget für AV-Medien

0

50

100

150

200

250

300

350

400

450

500

1996 1999 2000 2001 2002 2003 2004

Jahr

in M

inut

en p

ro T

ag

Data Source: Media-Analyse, SWR Medienforschung/Programmstrategie, Media Perspektiven

1996 1999 2000 2001 2002 2003 2004

450

Total Time spent with media (1996 – 2004 in Germany)

500

400

YEAR

Minutes/Day


Education Delphi in 1998 (Germany):Importance of Competencies in 2020

COMPETENCY SCHOOL VOCATIONAL TERTIARY EDU.

Learning Technique # 1 # 2 # 2

(2,38) (2,26) (2,17)

Specific professional # 6 # 1 # 1competence (1,47) (2,58) (2,80)

psycho.-social (human-) # 2 # 3 # 4competence (2,36) (2,16) (1,89)

Foreign languages # 3 # 4 # 3 (2,30) (1,84) (1,91)

Media Competence # 4 # 5 # 6 (1,61) (1,57) (1,38)

Intercultural competence # 5 # 6 # 5 (1,48) (1,23) (1,46)other competencies # 7 # 7 # 7 (0,39) (0,38) (0,39)

Full Report: http://www.bildungsserver.de/db/mlesen.html?Id=14019


Definition and Selection of Competencies (DeSeCo – by OECD)Key Competencies for a successful life and well-functioning society


Literacies, Competencies and Skills for a media enriched world

Media LiteracyDigital LiteracyVisual Literacy

Information Literacy21st Century literacies

Media Competencee-Skills

eCompetence…

Éducation aux médiasLes arts visuels

Éducation à l'image…

MedienkompetenzWerbekompetenz

Informations-kompetenz

visuelle KompetenzBildkompetenz

Digitalkompetenz Medienbildung

…

Alfabetización medial / visualEducación de la perceptión

Competencia medial Enseñanza visual

…


mediaknowledge

criticalreflexive

instru-mental

creative ethicalemo-tional

D i m e n s i o n s

Dimensions of media/ICT-related literacies

digital / media literacy / competence


Articles containing „Medienkompetenz“ in German Print Media

(1991 – 2003)

© Harald Gapski


Economy

Education

Legislation

Technology

Politics media competence

Discourses of media competencies


(a) Educational Discourse

media competencies are… age related… ethically normatively grounded… linked to ideas of the Enlightment … „anti-technocratic“


Economy

Education

Legislation

Technology

Politicsmedia competence



(b) Economic Discourse

media competencies … are a dimension of human capital… are productive factors… fight the „skills gap“… are part of organisational development … refer to self-adaptation and self-organisation

„Media illiterates are bad consumers”

… market development… consumer acceptance and awareness


Economy

EducationTechnology

Politics

Legislation

media literacies



(c) Legislative / legal Discourse

media competencies are … factor of media regulation… option of regulatory problem shifting… preventive consumer protection … preventive youth protection


Example: www.klicksafe.deInternet Safety through „Medienkompetenz“


Economy

Education

Legislation

Technology

Politics


media competence


(d) Political Discourse

New literacies are a … … factor of „Digital Divide“… factor of equal opportunities … dimension of democracy competence … factor of critical public

Grafik: www.pakissan.com


Economy

Education

Legislation

Technology

Politics media competence



Example: „Cognitive Systems“„Focus is on research into ways of endowing artificial systems with high-level cognitive capabilities, typically perception, understanding, learning, knowledge representation and deliberation, […]It aims at systems that develop their reasoning, planning andcommunication faculties through grounding in interactive and collaborative environments, which are part of, or connected to the real world.These systems are expected to exhibit appropriate degrees of autonomy and also to learn through “social” interaction among themselves and/or through human-agent cooperation; […]”

IST 2005-06 Work programme, p. 24


(e) Technological Discourse

New literacies … … are bound to technical innovations … link human and technical information processing … are a challenge for system design … deal with paradoxes of technologisation and „disappearing technologies“

Technology as TOOL

Technology as MEDIUM


Media technology

transforming

integrating

applying

emerging

Approach

„Media Competence Cube“

TV RadioInternet

Individuum Social System Society Bearer


transformingLearning organisation, „Leitbild“, mission, new learning culture, organisational networks including external partners

integratingLearner-centered usages of ICT, strategically planned usage, specific partner

applyingsubject-oriented usage of ICT, co-ordinated activities, external supporting partner

emergingtechnology-centered, isolated usage, single activists, no external partners

Approaches

Adapted from IFIP (Nov. 2000): ICT in Higher Education


Media technology

transforming

integrating

applying

emerging

„Media Competence Cube“


TV RadioInternet

Approach


Know-how

CreativityLearningOrganisation

IT-Strategy

KnowledgeSociety – new framingconditions

Industrial Society

Indicators?

Quality?

transforming

integrating

applying

emerging


TV RadioInternet

Holistic Approach

Approach


Shifts for promoting media competencies

1. „pedagogizable“ individuals Individuals and Social Systems

2. pedagogical theory and values Interdisciplinary approaches

3. external mediation self-organising principles

4. single dominating medium diversity of media forms

5. “the reality and mirrors” second order observations


ecmc

European Centre for Media Competence

Bergstraße 8, D-45770 MarlTelefon ++49(0)23 65 / 94 04 0 Telefax ++49(0)23 65 / 94 04 29eMail [email protected] Internet www.ecmc.de

Thank you!

[email protected]

© 2005 - ecmc europäisches zentrum für medienkompetenz gmbh new literacies and media competencies...

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