zoomfitness telecom category deck

zoommedia.com

Telecommunications Category DeckReaching the Telecommunications Audience Presented to:

By:

Why ZoomFitnessTM?

MRI:Doublebase 2012 Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

ZoomFitnessTM delivers an upscale, affluent

telecommunications audience ideally suited to brand messaging within the telecommunications category.

Utilizing commercials w/ sound and custom digital content advertisers will engage their target audience in a relevant viewing environment.

• Frequency Average 3X per week• 47 minute dwell time• 50 million monthly impressions• Affluent Consumers (HHI

100K+)• Educated (Bachelor’s Degree or

higher Index 161)

Ideal Telecommunication Target

© 2011 Zoom Media Corp. All rights reserved.

Used Internet at HomeIndex 121

Used Cell Phone/Smartphone to Use Internet Index 142

Has Handheld Computer or PDAIndex 159

One Mobile Device That Can Do Everything is Convenient

Index 135

Used Internet at WorkIndex 143

ZoomFitness Consumers are Valuable Telecommunication Category Targets

HH Bundles Purchase of TV, Internet, Telephone & Cell Phone

Index 120

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)


Cell Phone/Smartphone Average Monthly Bill $100+

Index 127

Spent $101-200 on Cell Phone/Smartphone Purchase

Index 147

Cell Phone/Smartphone Average Monthly Bill $200+

Index 113

ZoomFitness Consumers Telecommunications Spending Power

Cell Phone/Smartphone Agreement Type: Monthly Plan with Contract

Index 119



Fitness Consumers &Mobile Phone Features


Mobile Phone/Smartphone Features Index

WiFi 155

GPS/Navigation 137

Email 135

Bluetooth 127

Mobile Phone/Smartphone Media Features Index

MP3 Player 140

Video Player/Recorder 140

Games 134

Instant Messenger 126


Fitness Consumers & Internet Connection

MRI:Doublebase 2012 Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

How ZoomFitness consumers connect to the Internet at home… Index

Fiber Optic Service 143

Wireless Connection from Computer or Laptop 143

Broadband or High Speed Connection 120

Cable Modem 112


Likely to Purchase Laptop in Next 12 MonthsIndex 125

Like to Read Reviews Before Buying New Technology or Electronics

Index 125

ZoomFitness Consumers &Computers and Laptops


Heavy Computer Users (Including Internet) Index 121

Purchased Computer OnlineIndex 175


Owns Any Tablet or E-reader Index 143

Personal Computers Types HH Owns [Laptop/Notebook/Tablet]

Index 127

ZoomFitness Consumers & Tablets, Notebooks and E-readers

MRI:Doublebase 2012 Base = A18+“zoomfitness network”

Read Books, Magazines, Newspapers and other Media Using a Tablet or E-reader

Index 150


Give advice extremely/very often

Index 192 Consider self to be very social

Index 157

Want to explore and learn about new

things Index 118

Are Leaders Index 136

Fitness Consumers are the people you want to reach

Buy based on quality, not price

Index 143 Are confident Index 132

Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.

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Appendix

ZoomFitness HIST DISC ESPN TBS TNT

Have Handheld Computer or PDA 159 99 98 100 97 96

Cell Phone/Smartphone has Internet Access

133 102 103 111 111 103

Used the Internet in the Last 30 Days 116 106 104 107 108 104

Telecom Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs


Used Cell Phone/Smartphone to Visit a Website for News

162 108 108 127 117 108

Used Cell Phone/Smartphone to Visit a Search Engine

160 103 104 122 118 106

Used Cell Phone/Smartphone to Visit or Use a Social Networking Site

163 101 104 114 119 108

Used Cell Phone/Smartphone to Visit a Website for Entertainment Info

160 104 107 120 119 107

Mobile Category- Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012 Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs


Uses Wireless Connection to Connect to Internet at Home

143 101 100 108 111 104

Uses Fiber Optic Service to Connect to Internet at Home

143 113 109 124 111 112

Used WiFi/Wireless Connection Out of Home

146 104 105 116 106 99

Internet Category – Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012 Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

zoomfitness telecom category deck

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