zoomfitness running deck
TRANSCRIPT
zoommedia.com
Run with ZoomFitnessReaching Passionate RunnersPresented to:
By:
2
Running Enthusiasts ZoomFitness Patrons Are Passionate Runners
ZoomFitness patrons… Index
Participated in a Marathon/Triathlon 341
Jogging/Running 2+ Times a Week 474
Foreign Travel Activities [Jogging/Running] 355
Domestic Travel Activities [Jogging/Running] 322
Source: 2012 GfK MRI Doublebase, Base = A18+ZoomFitness network
ZoomFitness Patrons Spend on Running Gear and Apparel
Invest in Running
ZoomFitness patrons… Index
Total Spent on Running Clothes Over Past 12 Months [$100+] 374
Total Spent of Running/Jogging Shoes [$75 - $149] 304
Total Spent of Running/Jogging Shoes [$75+] 279
# of Running/Jogging Shoes Purchased [2+] 279
Total Spent on Athletic/Workout Wear Over Past 12 Months [$150+] 278
Source: 2012 GfK MRI Doublebase, Base = A18+ZoomFitness network
4
First to TryZoomFitness Consumers are the first to try new brands and products in the following categories:
Exercise & Fitness Index 283
Health & Wellness Index 207
Sports Index 182
Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US population. Index based on health club members vs. non-health club members surveyed. © 2012 Zoom Media Corp. All Rights Reserved.
People Who Watch Top Cable Networks Are Not Runners
Source: GfK MRI Doublebase 2012: Sports Jogging/Running - Personally Participated 2+ times per week in the past year
Base: A18-49
Rank Cable Network
% of viewers who do not jog/run 2+
times per week
1 Adult Swim 94%
2 USA Network 94%
3 FX 94%
4 AMC 94%
5 A&E 94%
6 MTV 93%
7 History Channel 93%
8 TBS 93%
9 Discovery Channel 93%
10 ESPN 92%
Readers of Fitness MagazinesAre Not Runners
Rank Magazine
% of readers who do not jog/run 2+
times per week
1 Muscle & Fitness 93%
2 Men’s Fitness 92%
3 Women’s Health 91%
4 Health 91%
5 Men’s Journal 90%
6 Men’s Health 90%
7 Self 88%
8 Fitness 88%
9 Shape 87%
10 Runner’s World 65%
Source: GfK MRI Doublebase 2012: Sports Jogging/Running - Personally Participated 2+ times per week in the past yearBase: A18-49
For more information please contact: Thank You!