your guide to the wow 1 day painting franchise opportunity€¦ · results. you’re writing your...

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YOUR GUIDE TO THE WOW 1 DAY PAINTING FRANCHISE OPPORTUNITY SPEED + QUALITY = WOW

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Page 1: YOUR GUIDE TO THE WOW 1 DAY PAINTING FRANCHISE OPPORTUNITY€¦ · results. You’re writing your own founder’s story. WHY JOIN WOW 1 DAY PAINTING? BUILDING SOMETHING BIGGER AND

YOUR GUIDE TO THEWOW 1 DAY PAINTING FRANCHISE OPPORTUNITY

SPEED + QUALITY = WOW

Page 2: YOUR GUIDE TO THE WOW 1 DAY PAINTING FRANCHISE OPPORTUNITY€¦ · results. You’re writing your own founder’s story. WHY JOIN WOW 1 DAY PAINTING? BUILDING SOMETHING BIGGER AND

YOUR STORYSTARTS NOWYou’ve always had the hunger to be a part of something bigger. Now, you’ve found your tribe so you never have to stand alone. You have the heart of a founder — it’s time to write your own story.

As part of this community, you have the opportunity to define an industry. You own more than a painting company — you own a customer experience company that paints. You have the support of proven systems for success. You can take the risk and it’s a smart one.

It won’t be easy. It won’t be luck. You’ll look back one day with pride and say, “Look at what I built.”

Whatever road you took to get here, we’re glad you made it.

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THE WOW 1 DAY PAINTING STORYCREATING CUSTOMER SERVICE MAGICIn 2010, while looking for a company to paint his home, serial entrepreneur Brian Scudamore had a vision for his next business. He had interviewed many painting companies, but none of them showed the level of professionalism he expected. Some didn’t even show up for the estimate!

Then an interesting ad caught his eye: a painting company claiming its team could paint an entire house in a day. Skeptical but curious, Brian decided to hire them.

On painting day, Brian welcomed the painters into his home before leaving for work. When he returned that evening, the first word that left his mouth was ‘WOW’! Not only was the job executed on time, but the quality of the work was exceptional. Brian had an idea.

He approached the business owner about franchising the company. WOW 1 DAY PAINTING became the second brand to join Brian’s growing family of successful home service franchise systems, which today includes 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, You Move Me and Shack Shine.

We’re not just another painting company. WOW 1 DAY PAINTING is poised to disrupt the painting industry in the same way 1-800-GOT-JUNK? revolutionized junk removal 30 years ago.

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REINVENTING AN INDUSTRYSPEED + QUALITY = WOWWhen you think of the painting industry, we’re willing to bet you can’t think of a household name. In this highly fragmented space, there isn’t a national brand that stands out. WOW 1 DAY PAINTING is changing that.

WOW 1 DAY PAINTING is part of the family of home service brands by powerhouse franchisor O2E Brands, the people behind 1-800-GOT-JUNK?, You Move Me and Shack Shine. With a unique combination of speed and quality, WOW 1 DAY PAINTING is reinventing the painting industry in the same way 1-800-GOT-JUNK? disrupted junk removal.

Why did we do it? We can think of a few reasons.

REVENUE POTENTIAL The painting industry is valued at nearly $40 billion annually, with 4% year-over-year growth for the past five years.

HIGHLY FRAGMENTED INDUSTRY The painting industry is notorious for poor customer service and doesn’t have a household name. We recognized the need for a bigger, better painting company that truly wows customers.

LOW OVERHEAD / INVENTORY You don’t need an office to run a painting franchise. You can base your business from home and leverage a mobile team of painters to keep costs low.

FAST RAMP-UP TIME Your business can be operational within a couple of months.

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WHY JOIN A FRANCHISE SYSTEM?BE IN BUSINESS FOR YOURSELF, NOT BY YOURSELFYou might be wondering why you should consider joining a franchise system instead of going it alone. Franchising provides the best of both worlds: you get to be your own boss and build your own business, but you’re backed by the proven success of a trusted brand.

But not all franchise systems are alike. If you’re selected to start a business with O2E Brands, you’ll join a family of exceptional franchise partners who are building something bigger and better together.

You join your tribe, so you never have to

stand alone.

You take a risk — but it’s a smart one.

You’re backed by tried-and-true

marketing tactics that support your growth.

You can focus on growth, thanks to proven systems.

You’re a valued part of a trusted brand.

You have access to existing customers who will love your

results.

You’re writing your own founder’s story.

Page 6: YOUR GUIDE TO THE WOW 1 DAY PAINTING FRANCHISE OPPORTUNITY€¦ · results. You’re writing your own founder’s story. WHY JOIN WOW 1 DAY PAINTING? BUILDING SOMETHING BIGGER AND

WHY JOIN WOW 1 DAY PAINTING?BUILDING SOMETHING BIGGER AND BETTER — TOGETHER

WOW 1 DAY PAINTING makes the ordinary business of painting exceptional. Our brand is backed by the same culture of founders, back-end systems, and tried-and-true marketing that made 1-800-GOT-JUNK? the world’s largest junk removal company. If you’re selected to start your future with us, we’ll support you every step of the way.

When you become a franchise partner with WOW 1 DAY PAINTING, you’re a part of the O2E Brands community of owners. Not only do you have access to your fellow WOW 1 DAY PAINTING franchise partners, you can draw on the knowledge, expertise and camaraderie of business owners across all of O2E Brands’ home service brands. We don’t sell franchises, we award them to people we believe will make exceptional business owners. So come on in — join your tribe.

LEESHA CUNNINGHAM AND LEESA FRANKLIN, WOW 1 DAY PAINTING FRANCHISE PARTNERS — OTTAWA, ON

“It was my first time owning a business, so I felt a franchise system was the best way to get support. You’re a member of a family. You never feel alone because you have a network to fall back on. Of course, the system only works if you work hard at it — but it’s comforting to know there are people and processes behind you.”

COMMUNITY OF OWNERS

Franchising gives you the best of both worlds: the freedom to be your own boss, with the back-end systems and support of a trusted brand to set you up for success. You’re in business for yourself, not by yourself.

We realize that not everyone has experience as an entrepreneur, which is why we provide a full, 12-week, startup training program. Each franchise partner is assigned a start-up manager who will guide you through the challenges and opportunities that every franchise partner faces during the first couple of years in business. They are experts in franchise management and understand the complexities of the painting industry, so you’ll benefit from their experience and know-how.

BRENT SHARPLESS, WOW 1 DAY PAINTING FRANCHISE PARTNER — TORONTO, ON

“Being a Franchise Partner with WOW 1 DAY PAINTING has allowed me to have way more flexibility in my schedule. The demands of the corporate world are very different than those of a painting company — in the best way possible. I have a family. Now, if I need to take an afternoon to pick up my kids, I can do that.”

SMART RISK

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The WOW 1 DAY PAINTING model is based on the proven systems and processes that made 1-800-GOT-JUNK? an international, multi-million-dollar brand. Nothing predicts success like a proven track record.

Our centralized Sales Center and Online Booking Engine (OBE) put jobs on your schedule for you, significantly reducing your admin time so you can focus on what really matters: growing your business. The OBE offers 24-hour convenience so your customers can book services when it’s convenient for them.

Our cloud-based Customer Relationship Management (CRM) and routing system allows you to see your jobs, plan your routes, create estimates, monitor your revenue in real time, and track your marketing performance. These insights allow us to learn more about our customers which we can leverage to provide even more exceptional service.

You’re not just joining WOW 1 DAY PAINTING — you’re joining the O2E Brands family of home service brands. This means you have access to a broad customer base, identified over 30 years of experience. This multiplier effect of brand recognition lowers the cost of customer acquisition and enables you to capture demand in your market.

BACK-END SYSTEMS

EXISTING CUSTOMERS

You don’t have to be a marketing expert to be successful with us. Everything’s in-house — from creative to national media buys — so you can focus on developing your business. We’re driven by data, and our comprehensive marketing programs scale as you grow. It’s our recipe for successful conversion.

TRIED-AND-TRUE MARKETING

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We have 30 years of experience in helping small businesses grow. The proof is in our 5-star reviews: than we provide the exceptional service our customers deserve.

Our customer service is our promise and that’s why we’ve become a trusted brand. We use the Net Promoter Score (NPS) to monitor our customers’ feedback and improve business processes. Our commitment to service — at the national and franchise level — means we have higher scores than anyone else in our industry.

ANNA MOSCA, WOW 1 DAY PAINTING CUSTOMER

“I am very satisfied with the services provided by WOW 1 DAY PAINTING. All was easy, friendly, fast, well planned, and well executed. All the painters were friendly, respectful professionals. At the end of the job, the lead painter did a walk through with me and finalized the last retouches. Finally, the franchise owner stopped by to double check that I was a satisfied customer. Great job WOW 1 DAY PAINTING!”

TRUSTED BRANDS

We deliver the quality you’d expect in a timeline that’s unexpected. Thanks to exceptional training and systems, we complete most jobs in a single day but never skimp on quality. This is how we’re revolutionizing a traditional industry.

MIKE SANDNESS, WOW 1 DAY PAINTING FRANCHISE PARTNER – MINNEAPOLIS, MN

“There is so much potential with this business. The industry is so fragmented and we provide a level of service that others don’t. It’s also very gratifying to be in charge of your own future. At corporate jobs, they restructure to benefit the higher-ups without thinking about the employee. As a franchise owner, I never have to worry about that again.”

SPEED + QUALITY = WOW

You have the chance to leverage your leadership and business skills to write your own founder’s story. Owning a business gives you the opportunity to build teams, make a difference, and the freedom to choose your own future.

JUSTIN GRIFFING, WOW 1 DAY PAINTING FRANCHISE PARTNER — BERGEN COUNTY, NJ

“Before I joined WOW 1 DAY PAINTING, I literally knew nothing about this industry. I never expected to start a painting business. Now, I don’t just punch in and out anymore, because I know I’m building something bigger. It gives me a sense of ownership and pride. Everything even says “WOW” on it — and that’s how I feel when I’m driving the truck or wearing the brand. Best of all, I like knowing that if I put the work in, I truly do reap the rewards for what I am putting in.”

CULTURE OF FOUNDERS

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INITIAL INVESTMENTINVEST IN YOUR SUCCESS

Initial franchise fee $30,000 $50,000

Initial marketing expense

$15,000 $20,000

Computer hardware and software

$1,000 $3,000

Vehicles and graphics lease/purchase deposit

$0 $5,000

Real estate / rent $0 $3,000

Training expenses $3,000 $6,000

Insurance $500 $3,500 This is not an offer of a franchise. An offer can only be made through a Franchise Disclosure Document, as it may be registered in certain states.

INVESTMENT RANGE LOW LOWHIGH HIGHINVESTMENT RANGE

Office equipment and supplies

$0 $1,000

Licenses and Permits

$500 $2,000

Professional fees $2,000 $5,000

Equipment $3,000 $5,000

Additional funds $10,000 $20,000

Total $65,000 $123,500

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HOW YOU WILL MAKE MONEYIT’S SURPRISINGLY SIMPLEThe one question on every new franchise partner’s mind is this: how do I make money?

Consider that an average paint job produces more than $2,800 in revenue. With 70% of all jobs completed in one day, you have lots of opportunity to make money with a WOW 1 DAY PAINTING franchise.

WOW 1 DAY PAINTING also offers services for every season — interior and exterior. We’re a full service painting company, which means your schedule will be full all year round. Most painting companies close shop for the winter, but our multiple revenue streams allow us to extend our season past the industry norm. Our Sales Center and OBE make it easy for your customers to reach you when it’s convenient for them, so you’ll never miss the opportunity to book a job.

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WHAT WE DOPROFESSIONALISM: IT’S THE NAME OF THE GAMEWOW 1 DAY PAINTING is revolutionizing the fragmented painting industry with a simple formula: Speed + Quality = WOW! We say we’ll paint your home in a day, and we mean it.

We provide a customer experience that’s unmatched by our competitors, from their first interaction with our brand to a bouquet of flowers on painting day. We promise our customers four key things to make their experience exceptional — and they love us for it!

• We start and finish on time

• We promise exceptional customer experience

• We have friendly, uniformed painters

• We have big crews

We know promising to paint homes in one day is a bold statement, but we like to be bold. The concept is actually quite simple: if one painter can paint one room in a day, why can’t four painters complete four rooms in a day? We set clear operational goals, breaking down each project into a series of small jobs. With adequate planning, preparation and people, it is possible to paint an entire home in a day.

Of course, some projects may be too complicated or too large to be completed in one day. In these situations, we set realistic expectations to ensure we can provide the quality our customers expect in a timeline that’s unexpected. Even if the job can’t be completed in a single day, we promise they will still be WOW’d!

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OUR REVIEWS SAY IT ALLREAL WORDS FROM REAL PEOPLEDon’t take our word for it — hear from customers how we WOW!

Anna M.

5-star customer review

I am very satisfied with the services provided by WOW 1 Day Painting. All was easy, friendly, fast, well planned, and well executed. It started with an easy online booking for an estimate. Justin came on Saturday, discussed the job, provided very valuable input sharing his expertise, and helped me to get the best value for reasonable cost. The crew arrived the day that the job was planned. and worked diligently. All painters were friendly, respectful, and professionals. Proper supervision and coordination was provided by additional people. At the end of the job, the lead painter did the walk thru with me and finalized the last retouches. Finally, Justin stopped by to double check that I was a satisfied customer. Great job WOW 1 Day painting!

Anne C.

5-star customer review

I had a child's bedroom that was I dubbed the rainbow room as it had every primary color on the walls. Ryan came out for my estimate and explained how and what was needed to cover all the colors. The crew came out and it looks perfect. Excellent customer service from beginning to end. His crew was very polite, on time and completely cleaned up everything and more. I will be using WOW 1-Day painting for all my painting needs.

Leah B.

5-star customer review

Bill and his team arrived at the specified time the day of my appointment. The guys immediately went to work on the two rooms to be painted. They were quiet and very respectful while they worked. No loud radio music which was a plus. They finished around 4:30 and quickly gathered their equipment and left after confirming I was completely satisfied with the results. The guys even rearranged the furniture for me! I are very pleased with WOW the price quoted and will definitely use this company in the future!

Zach W.

5-star customer review

I am a Project Manager for a large Nationwide Restoration Company. Recently, we have been in the Minneapolis market handling a extensive job on hundreds of homes throughout the entire Twin Cities area. Mike and Jon have been awesome to work with! This company provides VERY high quality work with all different paint types and sheens. They have also handled minor drywall corrections and caulking with precision and expertise. It is 1 in a million to find a contractor like this. They are very reliable, showing up on time to every appointment set, responding to calls and emails quickly and also offer great prices. Take it from me, we have used probably 15 other local paint companies before finding WOW and I will have to say that these guys are BY FAR the BEST. Would definitely recommend to anyone in the area looking for paint projects around the home. They will be our first call whenever we do work in the Minneapolis area again!

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FREQUENTLY ASKED QUESTIONSYOU ASKED. WE ANSWERED

CAN YOU REALLY PAINT A HOME IN A DAY?Absolutely! How? We use big crews. If one painter takes five days to paint a home, five painters can do it in one day. Our business model focuses on efficiencies and economies of scale, combining planning and preparation techniques with increased manpower. It CAN be done – and we ARE doing it every day.

WHAT IF I DON’T KNOW ANYTHING ABOUT PAINTING?Well, you don’t have to! We’re looking for business-minded people who have a passion for customer service and building a brand, and who want to revolutionize an industry. You’ll be backed by 30 years of experience across four brands with 250+ franchise owners who are just like you. You can benefit from our know-how because you’ll have access to corporate and peer support. It’s a risk, but it’s a smart one.

WHAT KIND OF TRAINING DO I GET WHEN I BECOME A FRANCHISE PARTNER?Think of WOW 1 DAY PAINTING like a business incubator: we provide a full, 12-week, startup training program to get you off the ground — fast. You will be assigned a start-up manager who will guide you through the challenges and opportunities that every franchise partner faces during the first couple of years in business. They are experts in franchise management and understand the complexities of the moving industry.

WHAT IS THE SALES CENTER?Our Sales Center delivers multi-channel service, answering all customer inquiries (telephone, social media and email) and booking estimates for our franchise partners. It’s full service, giving you the freedom to do what you do best: build your business.

HOW DO I GENERATE SALES?Our in-house teams support your marketing efforts so you have jobs on your schedule, not just estimates. You focus on local guerilla marketing tactics such as lawn signs, door hangers, direct mail and field marketing. We focus on digital marketing tactics and help build your online presence from behind the scenes.

ARE CUSTOMERS ABLE TO BOOK JOBS ONLINE?Absolutely! Our proprietary scheduling platform is linked to the corporate website, allowing customers to see your availability in real time. It’s an easy, convenient and cost effective way for you to connect with your customers. We have a team dedicated to following up with your online leads within 24 hours.

HOW DO THE TERRITORIES WORK?Our franchise territories are defined by zip codes or postal codes. Each geographic area consists of 50,000+ households, so the actual number of zip/postal codes per territory will vary. A standard franchise will have four of these areas, or sub-territories. Your franchise territory is protected, which means you are the only WOW 1 DAY PAINTING franchise permitted to work in that territory.

HOW COMPETITIVE IS THE PAINTING INDUSTRY?The painting industry doesn’t have a household name. This is an opportunity to build a dominant brand in a fragmented industry. Our trusted brand differentiates us from the rest, and our exceptional service and professionalism gives us the opportunity to disrupt and revolutionize the painting industry.

WHERE DO I FIND MY PAINTERS?Every market has many opportunities to find painters (such as university students or members of local sports teams). The secret is to hire for cultural fit first, then train for skill. It’s about building a team of happy, energetic people who are passionate about customer service. When hiring painters, we look for people who want to be a part of a team, who love being physically

active, and who have a go-getter attitude. We can (and will) train for the technical side of the job with extensive training programs — it’s the desire to join a positive, active culture that matters most.

DO I NEED ALL THE CAPITAL UPFRONT?Yes, learning how to secure financing is an important part of the entrepreneurial journey. Our franchise partners have leveraged financial institutions, borrowed money from friends and family, and invested their own savings. Success in entrepreneurship is about bootstrapping to build your own future.

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ARE YOU THE NEXT WOW 1 DAY PAINTING FRANCHISE PARTNER?THERE’S ONLY ONE WAY TO FIND OUT!

• You love to lead.

• You’re proactive — and hungry to hit your goals.

• You value integrity above all else.

• You’re a strong communicator.

• You can think on your feet.

• You’ve got grit — you’ve faced challenges before and you battle through.

• You choose to see the positive in every situation.

• You value exceptional customer service.

• You want to be hands-on in your business and build something from the ground up.

Here’s what it takes to be considered for a WOW 1 DAY PAINTING franchise:

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HOW THIS PROCESS WORKSYOU’RE JUST A FEW STEPS AWAY

YOU’RE IN!Welcome to business ownership with WOW 1 DAY PAINTING.

INITIAL CONVERSATIONWe’ll have a phone call to discuss the opportunity and answer any questions you have about owning a franchise with WOW 1 DAY PAINTING.

DISCOVERY CALLWe’ll book you for a 45-60 minute phone call with one of our Franchise Development Managers. During that time, you’ll learn what the brand is all about, and we’ll learn what motivates you to own and run a business. We’ll ask questions about your background and experience to help us decide if you’re the right fit for our brand.

DUE DILIGENCEThis stage will help you understand the market conditions in the territory you’re interested in and what success could look like for you. We’ll follow up with a financial forecast tool and arrange calls with existing franchise partners so you can ask about their experiences. If we believe you’re a good fit for our brand, we’ll invite you to our corporate headquarters in Vancouver, BC, to spend the discovery day with us so you can experience the culture first-hand and meet with key people. If we award you the franchise, you’ll complete a Reservation Agreement to reserve the selected territories.

FRANCHISE AWARDEDOur legal team will produce your franchise agreement, and you’ll review the documents and pay your initial franchise fees.

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THERE’S ONLY ONE THING LEFT TO DO.CONNECT WITH US TODAY.

ADAM WINNETT, Franchise Development Manager

EMAIL: [email protected]: 1-844-369-8899

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