your audience is here. - insidearm.com media... · 2020. 5. 26. · technology providers, it's...
TRANSCRIPT
2020
Your audience is here.
Media Kit
What we doThe iA Institute is a media company thatprovides news, education, events andconnection for professionals in the consumerand commercial credit & collections industry. What we believeThe good stuff is below the surface.Taking action is more effective than griping.Communities can solve problems together.
About Us
Our Brandsinformation events memberships
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Over 17,000 industry professionals have requested,and receive, news and guidance from insideARMright in their inbox. What’s more, insideARM gets over100,000 unique pageviews every month, half ofwhich come from organic traffic. If you are interested in reaching decision-makers whowork in and around the ARM space, there is no betteroutlet for you. Advertise with insideARM and putyourself in front of thousands of senior levelexecutives from agencies, credit grantor firms, lawfirms, technology companies and consultancies.
17kdaily news subscribers
100kunique monthly
pageviews
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Web and newsletter digital display adsWeb and newsletter ads throughinsideARM will put your brand andyour message in front of thousandsof industry executives every day. Web ads are sold by the week. Newsletter ads are sold by theday/newsletter. For best exposure,we recommend a campaign thatcombines some web and somenewsletter ads. See graphic at rightfor position, ad dimensions andpricing. Contact us for a campaign tailoredto meet your needs.
insideARM is the longest-running, most trusted,and most widely-read website in the ARM space.
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Pop-up adsPut your ad directly in front of every reader who visitsinsideARM — over 25,000 impressions every 30 days. Thismassive display ad layers on top of the site every time aunique visitor visits an insideARM article. Your prospects can’tmiss it.The ad is shown to unique visitors to insideARM articlepages once every 6 days. Each pop-up ad gets approximately25,000 impressions per month.
Size: 700 x 583 pixelsFile Formats: JPG, PNGDuration: One calendar monthCost: $4,000/month
Native AdvertisingDrive traffic to your case study, blog post, white paper orresearch report or webinar landing page. Get your messageout to thousands of industry executives with native advertising.
Our space for native advertising is called the Editor’s Note andyou can find one in every issue of the ARM Insider.
The Editor’s Note appears just below the lead story and topbanner. Every Editor’s Note includes a headline and body text.In fact, it looks just like an editorial feature in the newsletter,which is why it gets more attention, and more clicks from ourreaders. This location provides the perfect content marketingvehicle for promoting your marketing messages and drivingtraffic to your landing pages.
Headline: Up to 12 words + link Body Copy: Around 40 words Please Note: This is text-based, content marketing. Editor’s Notes cannot accommodate images.Duration: One Editor’s Note per week for four weeks.Pro Tip: This advertising option works well because it looks like editorial content. Editorial-style copy will work MUCH better here. We are happy to help you craft your message for best results.
Pop-up adsPut your ad directly in front of evinsideARM — over 25,000 impmassive display ad layers onunique visitor visits an insidemiss it.The ad is shown tpages once every
Host a whitepaper, infographic, or video atinsideARM.com.
We’ll promote it - through native advertising,display ads, email blasts and featured links on ourhome page and in our newsletter.
Our readers fill out a registration form to accessyour download, and in doing so, they consent tohave their contact information collected andprovided to you.
Our standard lead generation campaign is for 30days and guarantees 80 leads*, which means thatwe’ll promote your lead gen content until we hit80 leads. If we hit 80 leads before 30 days, we’llcontinue promoting until we hit 30 days and you’llget more than 80 leads. If we fall short of 80 leadsin 30 days, we’ll continue promoting your contentfor up to 90 days.
Content that provides impartial, useful informationto our readers absolutely works best here. With it,you can help our readers research the issuesbehind your products and services, help buildgoodwill across the industry, AND find out whoneeds the information that relates so closely toyour products and services. Everyone wins!
How it works:
If you are looking for new, qualified leads,you've come to the right place.
Lead generation programs throughinsideARM will help you connect withprospects who have demonstrated interestin your products and services.
LeadGeneration
*Note: insideARM is not equipped to qualify your leads on your behalf. Obviously false names and submissions withcontact fields missing will be removed from your lead list. All other leads count towards your campaign lead total.
We host and promote yourthought leadership content
Readers provide their contactinfo to get free access
We send you a list of leads
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Branding on all promotional emails and onthe event website. Recognized and thanked at the beginningof every ARM-U webinar. Contact information for every registrant.
If you’re interested in a larger volume of not-so-qualified leads, consider sponsoringARM-U, our yearly compliance webinarseries. If you’re interested in insideARMreaders who care about compliance, this isthe program for you
Sponsors get:
A virtual compliancewebinar series
400-500registrants
100k+promotionalimpressions
6webinars
Let us promote your webinar...or
Event Listing – add your webinar to ourevents page and see your webinarpromoted through our home page and intwice monthly events blasts, too.
A webinar promotion through insideARMcan generate hundreds of new registrantsfor your webinar.
Some great ways to promote your webinarthrough insideARM:
Editor’s Note – A text-based form of nativeadvertising in our daily news blast, sent to17,000+ subscribers, A sponsored email – get the word out aboutyour webinar to our full subscriber base in adedicated eblast.
Our standard webinar promotion includes anEvent Listing, 2 Editor’s Notes and a SponsoredEmail.
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Sponsored articles at insideARM look andfunction exactly like a standardinsideARM article. They're featured withheadlines and links on our homepage andalso in our newsletter, which goes out toover 17,000 subscribers.
The only difference is this - the headlineof a sponsored article includes theparenthetical, “(Sponsored).” A sponsoredarticle headline would look like this: FiveCritical Tips for Marketing Your Brand bySharing Expertise (Sponsored).
Extend your marketing reach by sending asponsored email to insideARM’s subscribers.Sponsored emails are an easy way to get yourlatest developments, announcements, events,or launches out to a large audience.We use asimple graphic (we call them bookends) tosignal to our readership that this email issponsored, but other than that, the content ofthe email is entirely up to you.
Sponsoredarticles andemails
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Sponsored articles
Sponsored emails
Q: Can I send my eBlast to a certain segment of your subscribers?A: Yes. The insideARM list can be segmented based on professional role and/or businesstype. These are iA- determined fields.
Q: What kind of statistics or information will I receive?A: Upon request, iA will provide you with # of recipients, # of opens, and # of clicks. We donot give out list information or subscriber contact information through this program.
Q: How do I get lead information from an eBlast?A: Because insideARM does not provide any sort of contact information of subscribers, werecommend using tracking links and/or landing pages with your eBlast in order to collectlead information.
FAQs
Live or virtual, iA events are uniquely substantive andengaging. How? We focusrelentlessly on the details thatmake a difference.
Events
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Events
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iA Strategy & Tech, a virtual eventJuly 21-23 -- with on-demand access through 12.31.20
Executives from across the industry - from creditors to firstparty agencies to third party agencies, law firms, BPOs anddebt buyers - need insight and connections now. They'repreparing for the rush of new delinquencies about to surgethrough the system and they need to vet new, relevanttech. But, they're working from home and they'rebarred from travel.
Traditional conferences are not an option. But they can getthe conference insight and connections they need from iAStrategy & Tech, which is now entirely digital.
Women in Consumer & Commercial FinanceDecember 2-4, in Savannah, Georgia
An event for both senior and up-and-coming women atlenders, creditors, collection agencies, law firms, andtechnology providers, it's not about compliance or bestpractices. It's about the common professional challengeswe face, and how to tell our own career story. It's aboutnetworking and enjoying the kind of professionaldevelopment we all could use, no matter howexperienced we are. This event grew by almost 150% in2019 and enjoyed a level of enthusiasm rarely seen atindustry conferences.
If you are an organization that supports the professionaldevelopment advancement of women in consumer andcommercial finance and want to be seen as a leader byhundreds of influential women in the industry, this is theconference you need to sponsor.
Sponsorship & ExhibitOpportunities
Conference PartnersConference Partner logosare featured in the MainHall of the conference, aswell as next to the agendaand along the bottom ofevery page of the website(logos next to the agendaand on the bottom linkdirectly to your exhibitbooth). See iASTProspectus for additionalbenefits and details.
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Bi-Weekly NewsletterSponsor this newsletter that hits anextremely targeted audience ofcreditor and agency strategy,analytics and ops professionals withoriginal content and iAST highlights.
Exhibit BoothsIncludes virtual booth, attendee list*, brandingin exhibit hall, branding on event site,whitepaper/video hosting integrated intoexhibit hall booth. See iAST Prospectus foradditional benefits and details. (*gold level)
Demo Opportunity
Mainstage DemoiAST is designed to be a showcase for thebest, most innovative new technology in thecollections, care and call center space. It’sfor new and daring work from establishedcompanies and fresh offerings from newentrants and small start-up companies.Thedemo portion of our event is single-track,which means we won’t run competingpresentations or events when they run. Alleyes will be on you.
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A Select FewA select few companies will be chosen todemo their solutions as part of the iAST mainchannel content. Want to make sure yournew, innovative tech is front-and-center?Apply to demo at iAST 2020. See the iASTDemo Guide for more details. What's more, you could walk away with anaward because attendees will be asked tovote for the best new technology releases!
Here's a taste of what goes on at thisevent. It's engaging. It's memorable. Itstands out in everyone's memory farafter they've gone home. You want to
be associated with this feeling.
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SponsorshipOpportunities
Bi-Weekly NewsletterSponsor this newsletter thathits a targeted and engagedaudience of women holdingpositions of influence atcreditors, collectionagencies and law firms, andother stakeholderorganizations in consumerand commercial finance.
Conference SponsorsThere are many opportunitiesto promote awareness of yourcompany, and for your femaleleaders and professionals tobuild their network. Let's discuss what we can dofor you.
