it's about dialogue
DESCRIPTION
Social Media is about dialogue not monologueTRANSCRIPT
Social Media is not a fad
It is a fundamental shift in the way we communicate
WHAT IS SOCIAL MEDIA?
SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.
http://www.wikipedia.org
WHAT IS SOCIAL MEDIA?
Or, more simply put;
“Social media is people having
conversations online.”
SOCIAL MEDIA PLATFORMSOnline Conversations are powered by:
BlogsMicro BlogsOnline Chat
RSSWidgets
Social NetworksSocial BookmarksMessage Boards
PodcastsVideo Sharing SitesPhoto Sharing Sites
Virtual WorldsWikis
WHY IS IT IMPORTANT?
Wikipedia has almost 4,000,000 articles
YouTube has 65,000 new videos a day
WHY IS IT IMPORTANT?
Blogger hosts 200,000,000 blogs
73% of active online users have read a blog
45% have their own blog
WHY IS IT IMPORTANT?
39% subscribe to an RSS feed
57% have joined a social network
55% have uploaded photos
83% have watched video clips
WHY IS IT IMPORTANT?
Social Media is not a fad
It is a fundamental shift in the way we communicate
OLD MARKETING TECHNIQUES
The old communication method was monologue
OLD MARKETING TECHNIQUES
Only 18% of TV ads generate positive ROI
90% of people who can skip ads do
OLD MARKETING TECHNIQUES
The average person is exposed to
3000 advertising messages a day
OLD MARKETING TECHNIQUES
Only 14% of people trust adverts
NEW MARKETING TECHNIQUES
78% of people trust recommendations of other consumers
NEW MARKETING TECHNIQUES
14% vs 78% …
NEW MARKETING TECHNIQUES
The new communication model is
dialogue
NEW MARKETING TECHNIQUES
34% post opinions about products and brands on blogs
36% think more positively about companies who have blogs
32% trust bloggers opinions
A FEW MORE STATS
2/3 of the global internet population uses social networks
A FEW MORE STATS
5,000,000,000 is the number of minutes spent on
Facebook every day
TWITTER FACT
The top Twitter using city in the world
is London
A WORD ON WEBSITES
Search engine giant Google uses a number of factors to rank websites
A WORD ON WEBSITES
KeywordsAge of page
Quality of website contentFrequency of change to content
Quality linksSite speed
HOW?Five Easy Stages
Blogging
Social Networking
Micro Blogging
Social Bookmarking
Discussion Forums