kick ass social commerce for small business: it's not about likes, it's about sales
DESCRIPTION
You’re not special. Almost all businesses are online marketing these days—everyone tweets, posts to social networks, and blogs. What you’re doing now is not enough to make your business stand out. Forget what all the self-proclaimed “social media gurus” are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn’t cut it anymore. In this session, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media. What you will learn: --How to create a social marketing business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empire. --The importance of crafting messages for individual consumers and sharing them in real time to engage and convert. --Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites. --Expertly leveraging features such as Likes, Retweets, Follows, Shares, and Reposts --How to building a thriving social based marketing strategy and keeping it vibrant and growingTRANSCRIPT
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Kick Ass Social CommerceHow to Engage, Grow and Wow Your Fans
by: John Lawson @ColderICE
CEO of ColderICE Media Author: Kick Ass Social Commerce for E-preneurs
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My NEW Book
Available wherever books are sold
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1,300,000,000+ Users Worldwide Facebook is the largest social network by far. More than 4x the size of the #2 network (Google+). 170,000,000+ in the US alone.
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747,000,000 - Daily Active Users Use this slide to make a key point such as presenting a mission statement or providing a break between sections.
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20 - The Number of Minutes per Visit Use this slide to make a key point such as presenting a mission statement or providing a break between sections.
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45 - The Percentage of Seniors 45% of seniors over the age of 65 use Facebook and 66% of millennials are users of Facebook
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147 - The Avg. Number of Friends On average each Facebook user has 147 friends in their network.
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How we are adopting to new technologiesSocial Adoption Curve
Innovators Early Adopters Early Majority Late Majority Laggards
The
Chas
m
Early Market Early adopters have seen huge advantage and leverage that came from being in social media early in the mix.
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
How we are adopting to new technologiesSocial Adoption Curve
Innovators Early Adopters Early Majority Late Majority Laggards
The
Chas
m
Early Market Early adopters have seen huge advantage and leverage that came from being in social media early in the mix.
Crossing the Chasm Ashton Kutcher is first person to get 1 million followers on Twitter and Oprah sends out her first tweet
© 2013 ColderICE, LLc
We are past the point where brands need “presence” on every new social network. Successful marketing has always been based on picking a few focused areas to
invest time and money, and social should be no different. Pinterest is for women who are interested in: Food, Fashion, Fitness, Beauty, Décor, Crafts, Babies, Kids,
Pets and Travel.
!13
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
How we are adopting to new technologiesSocial Adoption Curve
Innovators Early Adopters Early Majority Late Majority Laggards
The
Chas
m
Early Market Early adopters have seen huge advantage and leverage that came from being in social media early in the mix.
Crossing the Chasm Ashton Kutcher is first person to get 1 million followers on Twitter and Oprah sends out her first tweet
Mainstream Market TV’s rapid integration of all things social for its live shows like The Voice and Idol. We have definitely moved into the mainstream. My Mom is on Facebook, it is DONE!
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
How we are adopting to new technologiesSocial Adoption Curve
Innovators Early Adopters Early Majority Late Majority Laggards
The
Chas
m
Early Market Early adopters have seen huge advantage and leverage that came from being in social media early in the mix.
Crossing the Chasm Ashton Kutcher is first person to get 1 million followers on Twitter and Oprah sends out her first tweet
Mainstream Market TV’s rapid integration of all things social for its live shows like The Voice and Idol. We have definitely moved into the mainstream. My Mom is on Facebook, it is DONE!
Late Market Late to the market with a thought that they can follow the crowd, but the crowd may already be gone
Get the book: bit.ly/kickasssocialbook Contact: [email protected]
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
What is driving social’s importanceThe Social Commerce Factor
eCommerce
Social Mobile
Global
‣ Mobile is rapidly becoming an extension of the customer experience
‣ New countries and regions are in hyper growth. New untaped sales channels can spur growth
‣ Marketplaces like Ebay and Amazon help your product expand.
‣ Social covers the communication and technology for small business budgets
Access Everywhere
Get the book: bit.ly/kickasssocialbook Contact: [email protected]
Get the book: bit.ly/kickasssocialbook Contact: [email protected]
Get the book: bit.ly/kickasssocialbook Contact: [email protected]
Get the book: bit.ly/kickasssocialbook Contact: [email protected]
Get the book: bit.ly/kickasssocialbook Contact: [email protected]
Get the book: bit.ly/kickasssocialbook Contact: [email protected]
6
Get the book: bit.ly/kickasssocialbook Contact: [email protected]
Get the book: bit.ly/kickasssocialbook Contact: [email protected]
Get the book: bit.ly/kickasssocialbook Contact: [email protected]
Get the book: bit.ly/kickasssocialbook Contact: [email protected]
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the foundation
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The Edge Rank Formula
Close to the Edge
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User Affinity Score How “connected” a particular user is to the Edge
Time Decay As an Edge gets older is becomes “old news”
1
3
Weight Each “type” of Edge carries a different weight 2
The Edge Rank Formula
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User Affinity Score How “connected” a particular user is to the Edge
Time Decay As an Edge gets older is becomes “old news”
1
3
Weight Each “type” of Edge carries a different weight 2
The Edge Rank Formula
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User Affinity Score How “connected” a particular user is to the Edge 1
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User Affinity Score How “connected” a particular user is to the Edge 1
Get the book: bit.ly/kickasssocialbook Contact: [email protected]
User Affinity Score How “connected” a particular user is to the Edge 1
Your Fan’s Action
Lower
Secondary
Highest Rank
Their Friend’s Action
Friend of a Friend’s Action
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smaller
User Affinity Score How “connected” a particular user is to the Edge 1
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We are Family…User Affinity Score How “connected” a particular user is to the Edge 1
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Duh, we know…User Affinity Score How “connected” a particular user is to the Edge 1
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User Affinity Score How “connected” a particular user is to the Edge
Time Decay As an Edge gets older is becomes “old news”
1
3
Weight Each “type” of Edge carries a different weight 2
The Edge Rank Formula
Get the book: bit.ly/kickasssocialbook Contact: [email protected]
Video
Lower
Secondary
Highest Rank
Photos
Text
Weight Each “type” of Edge carries a different weight 2
Note: Could vary by user, mix it up…
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Comments
Lower
Secondary
Highest Rank
Likes
Clicks
Weight Each “type” of Edge carries a different weight 2
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Comments
Lower
Secondary
Highest Rank
Likes
Clicks
Weight Each “type” of Edge carries a different weight 2
Share It !!!
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User Affinity Score How “connected” a particular user is to the Edge
Time Decay As an Edge gets older is becomes “old news”
1
3
Weight Each “type” of Edge carries a different weight 2
The Edge Rank Formula
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Time Decay As an Edge gets older is becomes “old news” 3
• Time since posted
• How long since user last log-in
• Frequency of user log in
• Still a “black box”
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Commerce Has Always Been Social
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• Orphaned at the age of 7 • Married at 14 • Had first child at 17 • Widowed at 20 • Was losing her hair
Sarah Breedlove
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• Sold door to door • Giving free
demonstrations
The Economy of FREE
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The Social Network
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• Employed 3,000 • First Female U.S. self-made millionaire • Copied by Tupperware, Avon & others
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A Few Tactics for ya
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Perception Is Important…
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Twitter Trends
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Twitter Trends
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Facebook Trends
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Brand, brand, brand!
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#HashTags
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#HashTags
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Memejacking
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memegenerator.net
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CopyShare for BEST Results
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The Social Commerce Factor
If It Don’t Make $$$ It Don’t Make Sense
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Follow, follow, follow
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Follow, follow, follow
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Optimize
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AddShoppers.com
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Tick-Tock Check?!?
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You$Should$Be$on$TVA"ColderICE"Case"Study
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YouTube
• Top ranking SEO"
• Most shared content on the web"
• Mobile ready"
• Easy K.I.S.S.
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[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
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Get the book: bit.ly/kickasssocialbook Contact: [email protected]
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Opportunity$is$NOT$Stolen
It$is$TAKEN
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Do You Get IT?!?
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Give me some!
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Join over 2,700 ecommerce professionals FREE on
TheEcommerceGroup.org
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