Fairfield Entrepreneur’s A i tiAssociation

You’ve got a FacebookYou ve got a FacebookBusiness Page…

Now What?

Presented By:

Mark H CohenPrincipalPrincipal

Agenda

•Face the Facts•Face the Facts

•Content is King

•Optimize It!

•Integrate Efforts

•Connect w/Fans•Connect w/Fans

•Engage w/Fans

2•Promote your Presence

Face the Facts

•157 MM US•157 MM US

•Lowest income and education

•Sharing, Connecting

•Customer, Offers

•Likes•Likes

•Ads effective for 1 week

3•Not an Acquisition Tool

Content is KingContent is King

•Content is Kingg

•Value Proposition

•Strategy

E t•Engagement

•Rules of Engagement

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Optimize It !

•Objectives•Objectives

•Value Proposition

•Landing Pages

•Applications

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I EffIntegrate Efforts

•Website

•Other forms of Media

•Marketing

•Resources

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Connect With Fans

•What’s a Fan?

Wh YOUR F ?•Who are YOUR Fans?

•Add Value

•If You Build it…

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Engage With Fans

•Build Relationships

•Create Engaging Content

•Ask Questions•Ask Questions

•Share

•Listen

•Interact

•Respond

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•Respond

Promote Your Presence!

•Integration

Ad•Ads

•Campaignsp g

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Wrapping it Up

•Be Strategic•Be Strategic

•Content is King

•Honor thy Fan

•Integrate

•Learn and Evolve!•Learn and Evolve!

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Thanks for Attending!

Connect with MarkConnect with Mark…

Phone319.224.0432Webwww.Colloquy.bizEmailEmailMark@colloquy.bizMy Social Profile b t / kh h

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about.me/markhcohen