your parents are on facebook. now what do you do?

45
Your parents are on Facebook. Now what do you do? 04.12.2009

Upload: guest4bd4ad3

Post on 19-Nov-2014

369 views

Category:

Technology


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Your parents are on Facebook. Now what do you do?

Your parents are on Facebook.Now what do you do?

04.12.2009

Page 2: Your parents are on Facebook. Now what do you do?
Page 3: Your parents are on Facebook. Now what do you do?
Page 4: Your parents are on Facebook. Now what do you do?
Page 5: Your parents are on Facebook. Now what do you do?
Page 6: Your parents are on Facebook. Now what do you do?
Page 7: Your parents are on Facebook. Now what do you do?

So why should I listen to this guy?

• Like you, loved hiding from the real world in college

• Head of Interactive for one of the biggest agencies in Ireland

• Has worked with some of the biggest (and smallest) brands inthe world

• Knows what Twitter is

Page 8: Your parents are on Facebook. Now what do you do?
Page 9: Your parents are on Facebook. Now what do you do?

http://www.barcelonaschiringuito.com/no-hay-marcha-atras

Page 10: Your parents are on Facebook. Now what do you do?

http://www.gapingvoid.com/0712ifyoutalkedtopeople.jpg

Page 11: Your parents are on Facebook. Now what do you do?

The Irish Internet User: Patterns andBehaviours

WARNING: Bar graphs ahead

Page 12: Your parents are on Facebook. Now what do you do?

Where my peeps at?

Page 13: Your parents are on Facebook. Now what do you do?

It takes all kinds(to make my job more difficult)

SOURCE: Amas State of the Net Autumn 2009

TECHNOLOGICAL APTITUDE OF THE IRISH POPULATION

29% Tech Savvy 41% Tech Enthusiasts 24% Mobile Converts 6% Tech Rejectors

Page 14: Your parents are on Facebook. Now what do you do?

On the Internet no one knows you’re atech rejector

SOURCE: Amas State of the Net Autumn 2009

REGULAR INTERNET USAGE IN THE IRISH POPULATION

68%AVERAGE

Page 15: Your parents are on Facebook. Now what do you do?

You’ve got to have friends

• 23% of adults in Ireland use a social networking site regularly• Doubled since 2008

• Bebo has 850K regular visitors

• Facebook has 800K regular visitors

• YouTube has 1.3M regular visitors• 2nd largest search engine in the world

SOURCE: TGI 2009

Page 16: Your parents are on Facebook. Now what do you do?

I’m a social media guru.

Just like everyone else.

Page 17: Your parents are on Facebook. Now what do you do?
Page 18: Your parents are on Facebook. Now what do you do?
Page 19: Your parents are on Facebook. Now what do you do?
Page 20: Your parents are on Facebook. Now what do you do?
Page 21: Your parents are on Facebook. Now what do you do?
Page 22: Your parents are on Facebook. Now what do you do?
Page 23: Your parents are on Facebook. Now what do you do?
Page 24: Your parents are on Facebook. Now what do you do?
Page 25: Your parents are on Facebook. Now what do you do?
Page 26: Your parents are on Facebook. Now what do you do?
Page 27: Your parents are on Facebook. Now what do you do?
Page 28: Your parents are on Facebook. Now what do you do?
Page 29: Your parents are on Facebook. Now what do you do?

Sure I’ll measure every last interaction.

Oh wait. You’re serious?

Page 30: Your parents are on Facebook. Now what do you do?
Page 31: Your parents are on Facebook. Now what do you do?
Page 32: Your parents are on Facebook. Now what do you do?
Page 33: Your parents are on Facebook. Now what do you do?
Page 34: Your parents are on Facebook. Now what do you do?
Page 35: Your parents are on Facebook. Now what do you do?
Page 36: Your parents are on Facebook. Now what do you do?
Page 37: Your parents are on Facebook. Now what do you do?
Page 38: Your parents are on Facebook. Now what do you do?
Page 39: Your parents are on Facebook. Now what do you do?

Digital Case Studies

Let’s look at some cool stuff!

Page 40: Your parents are on Facebook. Now what do you do?
Page 41: Your parents are on Facebook. Now what do you do?
Page 42: Your parents are on Facebook. Now what do you do?
Page 43: Your parents are on Facebook. Now what do you do?
Page 44: Your parents are on Facebook. Now what do you do?

Sorry. I was busy texting my friend thiswhole time. What should I be doing?

• Don’t be stupid (that’s the hard part)

• Listen and engage (grow big ears)

• Target the influencers (and make them evangelists)

• Empower your friends (read: customers)

• Encourage people to speak their minds (then thank or fix)

• Start small (scale smart)

• Be yourself (your usual charming, witty, interesting self)

• Don’t just stand there (learn something new every day!)

Page 45: Your parents are on Facebook. Now what do you do?

Thanks!

[email protected]://www.twitter.com/irishintl