you are on facebook and linkedin, now what
DESCRIPTION
Presentation given by Amy Chorew at the AAR Winter ConferenceTRANSCRIPT
Web 2.0: H T A tHow Top Agents are Attracting Clients UsinSocial Media
I’m on and Now wha. . . Now wha
withAmy Chorewy
© www.thetechbyte.com
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at?at?
Our Goal todOur Goal todTake
Take the Mystery
Take to
N tMystery OutNext Level
dayday
Every Dollar CountEvery Dollar Countts!ts!
Where is the ROWhere is the ROe e s t e O
Return on TimeReturn on Techn
I?T?
nologygy
New Set of Tools
The challenge today is to understandunderstand
which values aredesired; and
t lretool our business aroundbusiness around
them.© www.thetechbyte.com
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dd
Mi t kMistakes are iexpensive
LETS TAKE A POLL
Where would you rateexpertise at Social Mep
B iBeginnerIntermediateIntermediateAdvancedUberGeek
L
e your level of edia?
What is Web 2.0
Web 2.0 refers to aWeb 2.0 refers to a of technology, s
that facilitate cthat facilitate ccreativity, collabo
b tbetwee
second generationsecond generation services, and tools communicationcommunication, oration and sharing en users.
What is Web 2.0
So really . . . Wha
It i t ft• It is not a software or a• It is the ability for anyoy y
the web to communica• You can become a frie• You can become a frie
products and services
© www.thetechbyte.com
at is it?
h da hardwareone to create content on ate with their niche. end who recommendsend who recommends
that solve problems.
What Tools Qualif
MapsMaps
Video and
Photos
SSearEngin
fy
Blogs
y
Blogs
SocialSocial Networks
hrch nes
Social N
AA
is tto c
th
etworkingg
A i b fit tA primary benefit to social networking
the ability to reach out consumers, even when ,hey are NOT ready to
contact youcontact you.
14
What is Social Neetworking?
Participate on Th
F b k• Facebook
• Linked-In
• Active Rain
• PlaxoPlaxo
T itter• Twitter
hese Sites
LETS TAKE A POLL
What Social Networksnow?
LinkedInF b kFacebookTwitterTwitterOthers . . .
L
s are you using
Buyers & Sellers
C i t tConsumers are interestein their “Micro-market”
–
ded
Millennials are usingMillennials are usingsocial networking g
to make big pictured i idecisions
gg
e
Be CREATIVE
Write Recommendations
Connect with Colleagues
Get a Vanity URL
Add Substance – This is your elevation speech
Add Specialties – People search on this
Explain what you do there
Add more content
Get more recommendations
Contact Settings determine how people will contact youhow people will contact you
Use your websites wisely
Three Wise Links
yya
You get 3 links, so use g ,them wisely. Use for
your blog your websiteyour blog, your website and something else that
shows your expertiseshows your expertise
Connecting with Oth
LION Li k di O• LION – Linkedin Open– Very willing to connect– List is at http://MyLink5– more 1st degree connemore 1 degree conne
• Recruiters,• Salespeople• Salespeople• Entrepreneurs
Power Connectors• Power Connectors
hers
N t kn Networker
500.comectionsections
Invite Connections
I t t t li t• Import your contact list– Outlook– Yahoo– HotmailHotmail– Gmail
tts
Canned Invitation
“I’d like to aprofessionap
Link
Scott AllenScott Allen –creative
add you to my al network on kedin.”
Blog Post on– Blog Post on invitations
Get Referrals and Customers
Join Groups
Ask Questions, Inteeract w/Expertise
Read the Manual
WHAT ARE YOURR GOALS?
AmyChorewpeople, popeople, pomy area
SearchedSearched college to
Past CustoPast Custoone of his became m
Attend locpost
Video Birt
w Met and connected with local otential clients that live and work inotential clients that live and work in
by groups towns high school andby groups, towns, high school and find people to connect
omer on Facebook connected –omer on Facebook connected –friends connected with me and
my client
al facebook events that people
thdays to friends and clients
To Reconnect and Co
W
onnect
GroupsSchools youSchools you attendedClubsClubsOther Jobs Local CommunityIndustryIndustry
Editing Profile
Edit Profile
Y El t
Edit Profile
Your Elevator Speech
Adding Video is Eassy
APPLICATIONS
Applications
Slideshare
Incorporate Tools youu already use
Linkedin Profile
Join Groups
Create a Badge
Blackberry and Iphoone Apps
PUTTING IT ALL TTOGETHER
12 Minutes a Day – 1
Connect on FacebookConnect on Facebook • Once a day
– update your statuswrite on three peop– write on three peop
• Resist the temptation tapplications that waste
1 Hour / Week
–
le’s wallsle s walls. to add frivolous e precious time.
12 Minutes a Day – 1
C t Li k diConnect on Linkedin• Twice a week log ing
– Post your statusSearch for business pr– Search for business prarea to connect to.
J i l t G• Join relevants Groups• Answer & post questio& p q
1 Hour / Week
rofessionals in your localrofessionals in your local
ons
In your Email Signaature
On your Website
The Human Touchh
Contact me w
Amy@Blog:Find mFind m• Fac• Lin• Twi
ith questions!
@AmyChorew.com: AmyChorew.comme on:me on:
cebookkedinitter: AmyChorewy