You�are:Where�You�areWhat�you�do

Who�you�live�withWhat�you�web�to

What�you�do�when�noone seeWhat�….(@chemaalonso)

New�world�of...�“contextual”�services

GPS�Permission�&�the�“AD-IDs”

Tinder�SpyingBots

Ipv(4/6)�Address

Play�Store�Bug�”scared”�people!!

WarDriving (SSID+BSSID+GPS)

Google�Street�car�“scandal”

iSniff-GPS

Mobile�Cellphone�Network

Battery�Cookies

Battery�Cookies

Location�obtained

•Needed�->�Service�based�in�Location• i.e.:�Find�My�iPhone

•As�trade�of�->�Need�to�accept�to�get�the�service• i.e.:�“Free”�App�or�“Pay�with�your�Privacy”�App

• Opportunist�->�As�part�of�the�service• i.e.:�Calls,�backend�connections,�

• Hidden�->�Service�is�bypassing�controls• i.e.:�Battery�Cookies,�Wardriving

Location�Speaks

Where�you�stay?

•WHERE�YOU�LIVE

•WHERE�YOU�GO�ON�HOLIDAYS

•WHERE�YOU�WORK

•WHERE�YOU�GO�SHOPPING

HOW�it�CHANGES?

•Walk?

•Car?•Bike?•COMBINATION?

•SKATE?•WHERE�YOU�PARKED�THE�CAR

AT�WHAT�TIME�YOU�ARE�THERE?

•WHERE�YOU�SLEEP

•WHERE�YOU�HAVE�LUNCH

•WHERE�YOU�HAVE�DINNER

•WHAT�IS�YOUR�DAILY�ACTIVITY

•SHOPS�->�ALL�KIND�OF�SHOPS�AT�ANY�TIME

EXTERNAL�SOURCES�(Point�of�Interest)

•RENT�OR�BOUGHT�HOUSE�(official�Sources)•RICH�OR�POOR• Are�you�a�good�target�for�cibercrime?

•WHAT�COMPANY�DO�YOU�WORK�FOR• Are�you�a�valuable�target�for�Cyberattacks?

• VISITS�YOU�MAKE�TO

TEMPORARY�EVENTS

•WHAT�KIND�SPORTS�DO�YOU�LIKE• STADIUMS�

•WHAT�TYPE�OF�CONCERTS�DO�YOU�LIKE

•WHAT�KIND�OF�EVENTS�DO�YOU�ATTEND• CONFERENCES

•WHAT�MOVIES�DO�YOU�LIKE• CINEMA

BEING�“CRAPPY”

•WHAT�POLITICAL�PARTY�DO�YOU�VOTE�FOR• MEETINGS,�PEOPLE�YOU�MEET,�

• HOW�MANY�LOVERS�DO�YOU�HAVE• WHERE�DO�YOU�SLEEP???

• DO�YOU�HAVE�A�“SECRET”�INTEREST• WEIRD�SHOPS�OR�PLACES??

•ARE�YOU�IN�A�BUSINESS/PLEASURE�TRAVEL•ARE�YOU�DOING�SOMETHING�ILLEGAL

ALL�TOGETHER

• PROFILE�A�POINT�OF�INTEREST• HIGH�CLASS?• LOW�CLASS?• FAMILIAR?

• CIRCLE�OF�FRIENDS• SOCIAL�STATUS• STRANGE�BEHAVIORS?�(RISE�OF�THE�“MACHINE�LEARNING”)

TO�DO�WHAT?

SERVICES

•ANTIFRAUD•CONTEXTUALIZED�INFO• TRAFFIC•WHEATHER

•EMERGENCY•CAR�POOLING•PROFILE�A�PERSON/STREET/AREA/ROAD/CITY

TARGETING�ADDS

HOW�MUCH�MY�DATA�VALUES?

SOCIAL�GOODS

WHOM�DATA�BELONGS�TO?

•Are�terms�&�conditions�agreements�clear�enough?

•Are�people�aware�of�the�“Yes,�I�agree”�real�meaning?

• Is�longer�sustainable�this�model?

• Is�that�service�worthy�to�sell�your�privacy?

Questions?