Local Search Overview

Why Does Local Search Matter?

Age Group 18-24 25-34 35-54 55-64 65+

Search Engine 54% 51% 36% 27% 15%

Internet Yellow Pages 12% 15% 11% 7% 5%

Print Yellow Pages 9% 10% 22% 28% 34%

Newspaper 5% 4% 6% 10% 14%

Store circular/email/coupon 7% 8% 10% 13% 16%

Magazine 2% 2% 2% 1% 1%

Internet Social Network 10% 6% 4% 2% 1%

U.S. Consumers’ Primary Source for Local Business Information by Age, 2010

Source: Burke Research

Lots of “Local” Options

Start with Google Places (It’s Free)

Local SEO and SEM

SEOSEO-PlacesPlaces-OrganicOrganic

SEMSEM

SEMSEM

Local SEO and SEM

SEOSEOHybridHybridListingsListings

SEMSEM

SEMSEM

Local SEO and SEMSEO SEM

Cost Low Low - Very High

ROI High Depends

Time to Results Weeks Hours

Management Effort Front-Loaded Never Ending

Foundation Try It / Optimize

Local Issues by Client TypeSmall Business• No claimed map listings

and/or map listings are a mess

• Poor ranking in local results (map listings and website)

• Need a partner that will “get their business found” on the Internet

National/Regional Chains• No claimed map listings

and/or map listings are a mess

• Poor ranking in local results (map listings and website)

• Need a data management platform to automate the HUGE task of correcting and continually updating listings across the web (#locations X #data attributes X #websites)

Local Listing Before Optimization

Local Listing After Optimization

Local Ranking After Optimization

Four First-Page Listings for Same Business

Use Geo Domains

Use Tools / Data to Optimize

Google Places Powers Most Mobile Search

Consumers increasingly search for businesses from mobile devices

• Critical for categories like restaurants, gas

stations

90% of Mobile Search powered by Google Places/Maps

Best Practices Change ConstantlySubscribe to Internet marketing newsletters and blogs

• Search Engine Land, Mashable, Site Pro News, etc.

You need employee(s) dedicated to:• Creating fresh online content• Updating/auditing/correcting listings at Google, Yahoo, Bing,

Merchant Circle, etc.• Adapting to changing search algorithms—e.g., Google Local

“hybrid” results)

-- OR --

You need a Local SEO service provider as your partner• Company with proven track record (5+ years)• Check references

Local Splash Company Overview• Mission: Get businesses on first page of search results using map

and organic optimization• “Performance Promise”: If not on first page of a major search

engine in 6 weeks, we work for free until client is on first page• 10,000+ Clients

– National chains/brands– Small businesses

• Agency / Reseller Programs– Agency branded– Co-branded

• – # 84 Fastest Growing Company– # 11 Fastest Growing Advertising / Marketing Company

Thanks!...Any Questions?

Steve YeichCEO, Local Splash

SYeich@LocalSplash.com

(877) 635-6225 ext. 320 @localsplashhttp://www.linkedin.com/pub/steve-yeich/0/41/720