1. Smart Ads
Adding local relevance at the product level for retailer and OEM campaigns
Contact:Devan McCoy
devanm@yahoo-inc.com
Proprietary & Confidential

2. 9 out of 10 Products are Purchased Locally
Offering shoppers as many local options as possible with Yahoo! Smart Ads can increase revenue for your business.
Source: Krillion Article
3. "Advancements in display ad technology have allowed marketers to create local campaigns that are no longer tied to local media buys, thus expanding their options on all fronts. As a result, the next generation of local digital advertising -- the one we're on the cusp of now -- may be more about dynamically generated ad content like geographically relevant product data, pricing, and inventory than an insertion order from a local radio station site."
- Click Z
- January 21, 2010
4. Smart Ads + Localized Product DataShift Consumer Mind Set From Shopping to Buying
PC
Mobile
Awareness
Purchase
Decision
5. Smart Ads with Localized Product Data Helps Drive In-Store Purchase Through
Ability to quickly
promote in-stock
products without
extensive campaign
planning lead time
Automatic supplied
store and product
level in-stock inventory
and pricing data
for your ads
An advertising
extension
beyond products
in circular
Transform ads to shopping experiences
6. 6
Transform Ads to Shopping Experiences
7. Automatic Supply of Store and Product Level Data
Local Data Supplied Includes:

Specific local stores, product and pricing

8. Proximity: localized product content supporting geo- targeting 9. Supports in-store pick up 10. Store locations and local hours 11. Stores and distance to geo-targeted user 12. Store contact information 13. Products by single retailer (Retailers and OEMs) or multiple retailers (OEMs) 14. Product inventory store availability*Local data provided by Krillion
15. Extend Product Offering Beyond Products in Circular
+
Target at the user level with customized messages plus product availability and price, moving your advertising beyond the content of your circulars and turning shoppers into buyers.
16. Ability to Quickly Promote Specific Products Without Extensive Campaign Planning Lead Time
Smart Ads is more efficient and scalable than newspaper and print advertising that can involve extensive planning
Enables your business to quickly respond to the latest seasonality, inventory and consumer shopping trends in almost real-time
Tie products to:

User shopping activity

17. Overstock items 18. Seasonal items that need to move now!