28 millionBusiness/Finance Searchers Not Reached on Google

Applied for a high yield savings account online in the last 6 months

Applied for a personal loan online in the last 6 months

Applied for an initial home mortgage online in the last 6 months

Applied for an IRA account online in last 6 months

38 million Total Business/Finance Searchers

38% of all Business/Finance Paid Clicks

193 millionTotal Business/Finance Searches

Yahoo Bing Network adds value for financial services industries.In December 2014 we delivered:1

Tap into more customers with Bing Ads mobile

Yahoo Bing Network users actively use financial services2

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Financial services and insurance

Mobile Query Share

Did you know that 30% of Yahoo Bing Network queries come from smartphones?

All devicesMobile

Growth in mobile queries and clicks for financial services and insurance5

257% growth in mobile clicks delivered for financial services and insurance over two years.

Put your ads front and center on the Yahoo Bing Network6

• 161 million unique searchers every month.

• 31% of the search market, which is nearly one-third of all queries in the U.S.

• Yahoo Bing Network searchers spend more online: 23% morethan the average Internet searcher.

Optimize your ads for mobile7

Use ad extensions to maximize your ad footprint and grab consumers’ attention.

Mobile ads using Sitelink Extensions have up to 20% higher click-through rates.

Location Extensions increase click-through rates 10%–30%.

Call Extensions increase click-through rates 15%–25%.

1. comScore qSearch (custom), US, December 2014; industry categories based on comScore classifications. 2. comScore Plan Metrix, US, September 2014. Composition Index compared to baseline internet users. 3. Bing Ads internal data. Yahoo Bing Network, U.S., O&O and syndication. 4. Bing Ads internal data, Bing and Yahoo, O&O, U.S. 5. Bing Ads Internal data. 6. comScore Explicit Core Search (custom), December 2014. 7. Internal Microsoft data, 2014.

March 2015

70%

30%

March 2014

77%23%

Advertisers in financial services and insurance pay roughly 65% of the cost per click on mobile as on PCs or tablets.4

Mobile impressions are growing at a monthly average rate of 5%, compared to a -1% decline for PCs and tablets from Feb 2014 to Feb 2015.3

Yahoo Bing Network delivers on mobile

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