149MUNIQUE SEARCHERS

29%SHARE

5.2BMONTHLY SEARCHES

. comScore Plan Metrix, US, April 2014, custom measure created using comScore indices and duplication. 2. comScore qSearch (custom), June 2014; The Yahoo Bing Network includes Microsoft and Yahoo sites in worldwide.

It’s not just how many that matters, it’s who they are

1. The Yahoo Bing Network includes Microsoft and Yahoo Core Search sites in the U.S. 2. comScore Explicit Core Search (custom), June 2014.

6.8% more money

Yahoo Bing Network searchers spend

online than Google searchers

The Yahoo Bing Network exclusive audience is strong across verticals

Autos

Business & Finance

Education

Telecom

Travel

Retail

Exclusive Total

Users who also GoogleExclusive Yahoo Bing Network 1 Million users

comScore qSearch (custom), US, June 2014; industry categories based on comScore classifications.

Education

Most of the Yahoo Bing Network audience is exclusive and cannot be found on Google

Automotive

79%

Business and finance

79%72%

Telecommunications Travel Retail

80% 71% 52%

Total Yahoo Bing Network audience Exclusive Yahoo Bing Network audience

comScore qSearch (custom), US, June 2014; industry categories based on comScore classifications.

The Yahoo Bing Network delivers a substantial share of paid clicks by vertical

Telecommunications

32%

Finance Retail

29%

Auto-manufacturer

32% 37%

Home furnishings Training and education Travel-airlines Lifestyles-food

34% 43% 31% 34%

comScore qSearch (custom), US, June 2014; industry categories based on comScore classifications.

Bing goes beyond Microsoft – and is growing through device integration and partnerships

Average cost per click is lower on the Yahoo Bing Network

AdGooroo, Google Adwords vs. Yahoo Bing Network – Average Cost per Click by Industry, Q1 2014

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