xavier trebbia avanade – solution group manager xavier.trebbia@avanade

How to build a Private cloudto enable an Elastic Datacenter with Microsoft Technologies

2011, May the 5th

Xavier TrebbiaAvanade – Solution Group [email protected]

© Copyright 2011 Avanade Inc. All Rights Reserved. 2

Elastic Datacenter

We want to take you there.

We see the future.We feel your pain.

Today’s business and IT organizations face many pressures and pains.

Navigating these issues while managing the perpetual to and fro of the Business/IT relationship creates a host of challenges.

Our vision for IT is that it is simple and easy to attain and acquire.

Our Elastic Datacenter approach and solution sets a new bar for how IT services can and should be delivered to its customers.

But the journey to get to there is complex, and weknow how to do it better than anyone.

We draw on our methods, skills, experience and assets to deliver high value solutions.

© Copyright 2011 Avanade Inc. All Rights Reserved.

The situation: Business often is not happy with the IT-led “journey”

But either way, business lacks the level of control they want…

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At worst may feel like a bad road trip

A better case may feel like a smooth bus ride

Business IT

• IT in driver seat• Bumpy ride for

business – lack visibility, input

• Construction delays• Stop and go• Frustrating path to

destination

• Better path to the destination

• Predictable and well-executed

• Not flexible• Somewhat better

for BUs, but IT is still driving


The complication – part 1: Business is gaining better ability to bypass IT

4

More valid options to obtain IT services outside corporate domain

Business IT

Ad hoc approach creates potential security, architecture and governance nightmare!

Cloud Solutions

Outsource/Offshore Providers

“Get Your Own App” (SaaS CRM, BI, etc.)

BUSINESS PRESSURES

• BUs go out of band to obtain immediate solution they need

• Multiple approaches all deviate from core architecture

• BUs may be happier short-term, but what are the long term consequences?

• Optimize costs• Reduce risks• Improve worker productivity• Reduce time to market• Be more agile in rapidly

changing market• Address regulatory concerns• Support anytime/ anywhere

workers


STRATEGIC• Have to prepare for Cloud, but lack the time• Must reduce our TCO and increase flexibility – but how?• Business doesn’t understand what we can/can’t do• Our business isn’t satisfied; think IT is not responsive/agile• Need governance plan as BUs take their own paths• Need definitive DC software inventory for vendor negotiations• Have to prepare for the future of datacenter operations

FINANCIAL• In perpetual reactive mode • Technology sprawl has led to

difficult management • Poor performance quality• Long system outages without

awareness• Can’t offer uptime commitments• Long provisioning process;

new OS instance takes weeks• “CMDB” not consolidated –

in Excel, notebooks, brains

• Hardware CAPEX is too high (not sure how high?)

• OPEX is too high: power, cooling, hardware leases

• Out of power in the datacenter

• Painful procurement process – too complex and lengthy

• Can’t perform budget forecasting; no trending

OPERATIONAL

IT remains on the hook to deliver improved services with same/less budget, while coping with pains

Business IT

The complication – part 2: IT facing a multitude of pains


The solution: IT that is easy to attain and acquire

IT Service

Business IT

• Mass-transit bullet train• Makes the complex easy• Pre-defined services;

BUs control when to acquire them

• Capacity on demand• Better management • IT out of reactive mode,

focused on innovation

Engine Room

IT Service

IT Service

IT Service

“Self serve” IT services and capacity on demand

Business given tickets, timetable and freedom to go forward


Our vision: Elastic Datacenter is the “bear hug” of IT

Elastic datacenter provides a blanket of governance and control around IT systems regardless of where they exist - on-premise, or in the cloud.

It does this in a service-centric way through: • Strong processes and governance founded

on ITIL • A core architecture of highly automated,

dynamic, pooled, virtualized infrastructure.


The journey to Elastic Datacenter Simplify. Automate. Evolve.

Phase I

SimplifyPhase II

AutomatePhase III

Evolve

Lay foundation for the futureGain control of environmentDrive out duplicationArchitect, consolidate, virtualize

Build process and automationImplement processesBasic management/monitoringBasic automation

Integrate and evolveAdvanced process and toolingRun book automationMove to the cloud

Simplify

Automate

Evolve

IT Service

Engine Room

IT Service

IT Service

IT Service

IT Service


Automate Evolve

Non-OptimizedDatacenter

OptimizedDatacenter

Elastic Datacenter

AutomatedDatacenter

The journey has several “stops” There is not one “right” path or destination

Public cloud as a destination is not for everyone

May make sense to start or stop at any point along the way

Simplify


Each “stop” has its own characteristics Where one is most like your current enterprise?

Automate EvolveSimplify

• Dedicated, Poorly utilized hardware

• Manual provisioning• Reactive incident

management• Limited monitoring


• Virtualized• Standardized Hardware• Shared environments• Manual or semi-

automated provisioning• ITIL Operational Process

Frameworks Introduced

OptimizedDatacenter

• Automated provisioning• Server-centric monitoring• IT Governance models

introduced• ITIL Operational Process

Frameworks embraced

AutomatedDatacenter

• Managed and Forecasted CAPEX / OPEX

• Streamlined management of services

• Proactive, Automated actions

• Managed Service Delivery

Elastic Datacenter


The journey also has many entry points Two most common are Datacenter and Applications

SimplifyAutomate

Evolve

Business Event

New Application Needs

Deliver Apps via Cloud

Datacenter Progression Application Progression

Unified Management


Your journey Determining where you should start

Different journey & entry point based on maturity and needs…

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You might start here if …

Your IT service offerings are…Fine? I think? Well-defined within IT Published to all in a catalog

Your IT costs are…Too high. We know that much. Pretty well understood. Known by customers, who

are able to act on that data.

When it comes to IT requests…There is an “old-boys” network There is a formalized process There is a self-service portal

The provisioning cycle time is…I have no idea. Less than 30 days. 2 days – almost instantly.

Describe your IT stability and your response… Outages common; we are

often in reactive modeInfrequent outages; manual response

Infrequent outages; automated response

To get ready for a new app we…Start ordering servers Provision infrastructure Auto-Provision infrastructure

based on Service Catalog

Looking at the tech staff…The treads of their shoes are worn from too much running

They suffer from RSI from hitting the same key strokes

They are focused on Innovative activities rather than mundane tasks

Phase I

SimplifyPhase II

AutomatePhase III

Evolve


Financial benefits: the big picture A shift from Capex to Opex over the course of the journey

TotalCost of

Ownership

Journey to the Cloud

Automate Evolve


OptimizedDatacenter

Elastic Datacenter

AutomatedDatacenter

Simplify

OpEx

CapEx

Curves flatten as expenses become more predictable

Shift from Capex to Opex over time


Potential benefits: A closer look Representative savings and measurable business advantages

Simplify Automate Evolve


OptimizedDatacenter

ElasticDatacenter

AutomatedDatacenter

Typical Savings

Additional Benefits

TCO reduction · Improved cost management and insight · Do more with less

•HW/SW Procurement 10-15%•Servers 15-45%

•Central Ops 20-40%•Self Service IT 20-40%• IT Management 5-10%

•Add’l Central Ops 10-20%•Capex 30-40%•Opex 20-30%

•Virtualized servers / standardized Hardware

•Reduced power / HVAC consumption

•Improved datacenter space utilization

•Reduced time to deliver new services

• Improved service delivery•Enhanced productivity/ efficiency of staff

•Proactive incident management

•Transparent insight into costs•Higher service levels (tied to business vs. infrastructure)

•Reduced incidence of error through process automation

• Increased job satisfaction for highly skilled resources

• Increased capabilities/flexibility through automated decisions


Phase I: Simplify “Tackle the basics” - standardization and consolidation

Standardize

Consolidate

Rationalize Data Center

Consolidate Infrastructure

Virtualize Resources

Address Technology Processes

KeyComponents

Typical Steps on the Journey

Our Assets,Tools and Capabilities

Assess where you are and where you want to go

Understand what you have

Address architecture layer

Confirm minimum requirements

Identify technical barriers to entry

Put standard processes in place

Standardize technology and tools

Use virtualization and pooling to consolidate IT infrastructure

Set stage for future phases

Virtualization Business Case

Estimator

Assessment Toolkit

Offshore Virtualization Factory Models

Offshore X2V Capability

Proven Hyper-V & VMWare delivery;

POC to 2k+ servers

Rationalize environment

Solution accelerators for

Hyper-V deployment

Onshore and offshore migration and application

packaging


Phase II: Automate “Establish control” – automation, management and monitoring

Automate

Integrate

Optimize

Address Provisioning

Streamline Operations

Enhance Service

Monitoring

KeyComponents



Review and optimize processes

Automate IT Processes and Technology

Implement automation tools (e.g., virtual machine mgt.)

Implement management tools

Implement health and monitoring tools for infrastructure and

applications (e.g. MSSC products)

Apply provisioning techniques to reduce turnaround times

Use predictive operations capabilities to improve service delivery

Control/view what you have

Process and technology integration

Deep experiences and credentials with Microsoft System Center

deployments

Automated provisioning and lifecycle management

Offshore customization

capabilities

Align IT operations to ITIL principles

Enforcement of strong

operational processes (ITIL)

Self service portal with integrated service catalog


Phase III: Evolve “Tie it all together” – service orientation and cloud delivery

Business Agility

Predictive Operations

Service Automation

Service Virtualization

Service Oriented

Infrastructure Business Service

Management

KeyComponents



Link operations to business services

Integrate between physical, virtual and process layers with advanced tooling

Use feedback loop and self-healing diagnostics to move to Predictive Operations

Virtualize/integrate services across multiple sources (internal,

external, private/public cloud)

Enable run book automation

Enhance automation and dynamic provisioning to enable IT Utility

Offer robust service request interface

Introduce BSM (Business Service Management)

Cloud Computing

Assessment Tool

Accenture “Bus”IT Infrastructure

Integration

Microsoft product groups

relationships

Avanade Cloud Enablement

Strategy

Storm Portal:Cloud Service Meta Manager

Force process via tools Provide metering/billing tailored to client

Maximize use of IT investments

Cloud Computing

Methodology Accelerator

Cloud Architecture Reference

Model


There will be challenges The “technology” component may be the easiest part of the journey

Elastic Datacenter journey is a major change management challenge, especially with respect to how IT services are requested, delivered and managed

Success requires tight business and IT integration, from program conception through on-going execution

If approached as “one big outcome” it can take too long, fail to demonstrate value fast enough, be deemed a time/ money sink, and lose support before goals are realized

Even an otherwise successful implementation can be taken way off track by those using it; given the fundamental change to how services are being used, addressing users is critical

Keychallenges inmoving to Elastic Datacenter

Change Management

Business/ITIntegration

Too Big/Too Long

User Resistance


Our approach Programmatic, customizable and goes beyond just the technology

• Uses our methodology Avanade Connected Methods

Avanade Connected Methods

Plan Analyze Design Build Test Deploy Run• Workstream approach is

both flexible and technology agnostic

• Supported by our suite of powerful assets

• Proven success low-risk delivery, on-time and budget

19

Deployment

ServiceIntroduction

Governance

Release Planning

DatacenterInfrastructure

Activities Activities Activities

Activities Activities


Activities Activities


• Thorough attention to non-technology areas to ensure program success

569768113919

270

54

0

50

100

150

200

250

300

0

100000

200000

300000

400000

500000

600000

Unvirtualized Environment

Virtualized Envionment

Projected KwH and Carbon Footprint Reduction Impact Through Virtualization, Year 1

Monthly KwH Requirement

Monthly Carbon Footprint (in tons)

$8,815.99

$881.60 $619.97

$210.79

$2,218.75

$2,305.01

$86.92

$750.00 $-

$450.00 $334.12

Estimated Unvirtualized Server Costs Per OS

HardwareMaintenancePower

HVACAdminNetwork

Data Center Facility CostsEnterprise Management

Storage

Backup / ArchiveOperating System

$544.74 $107.45 $28.82

$9.80

$1,682.82

$77.95 $59.60 $40.06

$978.81

$450.00 $(175.25)

Estimated Virtualized Server Costs Per OSHardware

Maintenance

Power

HVAC

Admin

Network

Data Center Facility Costs

Enterprise Management

Storage

Backup / Archive

Operating System, OS Mgmt Tools & Virt. SWBusiness Case Modelling Service Catalog Cloud Computing Technology Deployment, Issue Tracking, Reporting


Avanade engagement success factorsMitigating potential issues before they arise

Establish a proof of concept Datacenter pilot to run typical client workloads. Work with the client to allow them to assess the fit within their organization. A common approach is if Hyper-V is found to be technically comparable or better then the financial component will be used to make the decision.

Reusing our design, build and migration process assets and accelerators enables us to hit the ground running from day one. Lessons learned from previous engagements help to avoid common issues.

Consistent Structured Approach

Production of a robust and repeatable business model tailored to the client that clearly demonstrates the value of the Hyper-V proposition. This typically shows a ROI within a year when compared to a VMware solution, dependent on the scale of the estate and current virtualisation maturity.

Benefits Model

Datacenter Pilots

Avanade operates offshore application migration factories allowing us to work at scale. They are staffed with skilled virtualisation and migration professionals providing a cost effective service and are designed to scale rapidly to accommodate a new customers migrations.

Global Migration Factories

The initial pilot will often start with a limited scope of workloads. Once these workloads are proven our experience at other clients shows that additional workloads brought into scope can increase by over 60%.

Grow the workload scope

Utilizing System Center Configuration Manager allows us to automate the deployment of the Hyper-V hosts using existing assets significantly reducing initial build times. Further integration with SCVMM, SCSM, and SCOM demonstrate the advantages of a consistent platform across the Wintel estate.

Integration with System Center


Our cloud computing framework

21

Enterprise Shared Technical Infrastructure

CoreEnterprise

SA

N

NA

S

Backup

STORAGE

Window

s

Linux

UN

IX

PLATFORM

Archive

Red zone

Yellow zone

Green zone

Storage Net

NET

WO

RK

NETW

OR

KS

ystem Z

Virtualisation

DMZs

Private InternalCloud

SA

N

NA

S

Backup

STORAGE

Window

s

Linux

UN

IX

PLATFORM

Archive

Red zone

Yellow zone

Green zone

Storage Net

NET

WO

RK

NETW

OR

KS

ystem Z

Virtualisation

DMZs

Configuration Management Database (CMDB)

Private & Public External Cloud

PredictiveOperations

Orchestration&

Provisioning

Metering& Billing

Business Service Management (BSM)


Policy Rules

Requests

SA

N

NA

S

Backup

STORAGE

Window

s

Linux

UN

IX

PLATFORM

Archive

Red zoneYellow zoneGreen zone

NETW

ORK

NETWO

RKS

ystem Z

Virtualisation

Virtualisation

DMZs

Storage Net

Metering& Billing

Operations Management

PredictiveOperations

Workload Requests and Provisioning

Orchestration&

Provisioning

Business Service Management (BSM)


Serv

ice

Cat

alog

ue

Policy Rules

Requests

DC Model

Hyper-V CloudFast Track


Timelineand Methodology

3-6 Weeks 6-12 Weeks 3-XX Months

• Assess server architectures• Propose candidate server

architecture• Develop business case• Propose transition plans

• Current state inventory• Proposed architecture• Conceptual design• Business case• Operations impact

assessment

• Detailed design creation• Develop execution plans

• Transition applications and services• Support of service delivery

• Infrastructure design• Build and migrate plans• Operations design• Validated business case• Value proposition plan

• Virtualized infrastructure platform• Reduced server TCO• Value proposition delivery• Operations management improvements

Objective &Approach

Deliverables

Typical roadmap and timeline

Assess needs and maturity, create business case and develop the roadmap for your customized journey

Build Test Deploy RunPlan Analyze Design

Our recommended first step


One customer’s journey An on-going success story

EMEA Data Center2950 servers

41% virtualized (VMWare)

Starting Point

Executed by Avanade

Executed by Customer

Current State

On-shore team (20% migrations - complex)

Off-shore “factory” (80% migrations - standard)

transformation

Going forwardPlanning to create management and

automation solution for virtualized

landscape

Invited vendors in to share vision/ set roadmap

Our recommendation:Start with Business Case

Migrate to Hyper-V

Business case modeled ROI at 65% and 80% virtualized

Product functionality study: VMWare vs. Hyper-V

Proposed solutionand joint

presentation to customer leadership

Part 1: P2VPhysical server migration, 41% - 65% virtualized

Part 2: V2VVirtual migration,

VMWare to Hyper-V, 80%

~£3.386M savings, 159% ROI over 4 years• > £2.2 M saved in power, cooling and support

from reduced physical footprint• > £1.1M in license and support cost savings

Measureable business outcomesReduced time to market & business flexibility

EMEA Data Center2950 servers

80% virtualized (Hyper-V)



France Data Center600 servers (FY07)

41% virtualized (VS 2K5)

Starting Point

Executed by Avanade


Current State

On-shore team (100% migrations - complex)

transformation

Going forwardPlanning to

Implement Self Service-Portal


Our recommendation:Define Service Offering,

Process and infrastructure requirements

Change Management

Service Offering Service Catalog

(Template, Service Model)

Infrastructure: Implementation with

DRP 3rd SiteAutomation

Process definitionMonitoring

ComplianceApplication Compliance assessment

Part 1: V2VPhysical server migration, 76% virtualized and

managed

Part 2: EvolveProcess

OrchestrationService

Reporting

100% ROI over 8 Month• Remove 12% of physical server unused in the

data center

Measureable business outcomesBusiness Flexibility, Compliance, Predictable

France Data Center1600 servers (FY11)




France Data Center310 servers

0% virtualized

Starting Point

Executed by Avanade


Current State

On-shore team (100% migrations - Simple)

transformation

Going forwardOrchestration, Self

Service-Portal,Charge back model


Our recommendation:Define Class of Services,

Service Offering,Business Case, Technical

PoC

Business case modeled ROI at 33% and 65% virtualized)

Infrastructure: Requirements, Technical PoC

Proposed solutionand joint

presentation to customer leadership

Service ImplementationInfrastructure /w

Failover, Automation, Change

Management, Service Monitoring

Part 2: P2VP2V

transformation

~ 649 k€ Savings ROI over 4 years• 1 M€ saving in Hosting• 266 K€ saving with flexibility

Measureable business outcomesBusiness Agility, Compliance, Flexibility

France Data Center32 physical Servers



How we’re different

Large Providers – Tool Focus

Virtualization Only

Spot Deployments

Lack Process Expertise

Focus on their technical tools

Very costly, very complex

Never-ending projects with bad track records

Very narrow focus on “hot” area of virtualization at the expense of basics, processes, etc.

Leave large gap on IT Operational process and governance

Lack knowledge and expertise across full lifecycle

Provides limited value without process components

Focus on technology alone

Process components missing from solution – very likely to fail

Broad range of provider types – all fall short in some way for their customers

Avanade is unmatched.• Customized solutions based on your need to fulfill strategic, financial and operational goals • Focus on managing and forecasting TCO through rationalization, virtualization, standardization• Support your long term strategy while efficiently leveraging your current investment• Maximize your time to value through incremental steps along the journey


27

Why Avanade?

Business acumen, technical experience and insights of Microsoft-certified experts

Onshore, near-shore, offshore network in 22 countries; global workforce enables best skills at best cost

Cost modeling assets to predict and maximize value

Proven frameworks - assessment and advanced optimization

Factory-based approaches – repeatable approaches deliver customizations through efficient, offshore means.

Innovative toolset including portal and Storm (cloud manager) enabled by mature methodologies

Proven track record in delivery of datacenter services

Deep virtualization and automation expertise, including provisioning and self-service capabilities

Extensive System Center and ITIL process expertise to optimize IT operations

Strong point of view and asses for cloud computing

Our Expertise

Our Assets, Tools &

Methods

Our People

Clear vision of modern datacenter services, supported by pragmatic approach for your successful journey

Commitment to delivering business value – not just technology

Our Vision

Big savings and measurable business outcomes for customers

Recent successes include ENEXUS, Arkema, NAB, Subsea7

Our Successes


Tight connections with Microsoft product groups Enterprise Architecture solutions World class infrastructure Design / Build / Run capabilities Complete Workplace Transformation services Power of 3: industry expertise, technology leadership Local, regional and global delivery, providing scalability & cost effectiveness

Solutions

Avanade’s ExpertiseOur unrivalled Infrastructure and Workplace Transformation Experience

Certified in all 9 Microsoft competencies 14 employees have elite Microsoft Certified Architect status Participant in all Microsoft TAP programs Over 8000 certifications (more than next 3 SIs combined) More than 20 Microsoft MVPs, 30 published technical authors Multiple Microsoft Partner Advisory Councils

Technical Leadership

More than 1,000 Active Directory implementations Deployed over 5.7 million Microsoft Exchange mailboxes More than 600,000 server migrations and upgrades Rolled out / upgraded more than 7.5 million desktops Over 500 SharePoint engagements More than 450,000 OCS seats deployed More BPOS seats deployed than any other Microsoft partner Microsoft Enterprise Partner of the Year – 6th award in 2010 Microsoft’s first ever Virtualisation Partner of the Year - 2010

Experience

xavier trebbia avanade – solution group manager xavier.trebbia@avanade

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