General Slide DeckFebruary 2016

“ Every customers’ contact is an opportunity ”

“ Who we are … ”

WYZ• Dialogue marketing agency,

specialized in 1:1 digital communication• Joint Venture – startup Wijs & YourZine • Wijs (BE)• Yourzine (NL)

• Independent specialized business unit of Wijs https://wyz.be

Wijs

• Digital agency• Location Gent (BE)• +/- 60 employees

https://wijs.be

Yourzine

• Dialogue marketing • Location 's – Hertogenbosch (NL) • +/- 70 employees• Part of the “Digital United” group

www.yourzine.nl

Wyz teamYves Vande VeldeSales & Marketing

Peter DevosProject Management

Sven VandevenneDevelopment & Design

“ What we do … ”

“ Converting the contact between brands and consumers

into a valuable dialogue “

Dialoog marketingPersonalized digital 1:1 communication • enhanced e-mail marketing

• Marketing automatisation

• CRM marketing

• Database driven

• Loyalty marketing …

“Dialoog marketing” as part of digitale marketing

E-mail CRM

Big DataMarketing Automation

DIALOOGMarketing

Blog ConversionOptimalisation

SEOSEA

Integration Offline MarketingSocial Media

Content Marketing

DigitaleMarketingStrategie

Communication basics• The right message,• on the right moment,• to the right person,• via the right channel,• on the right place.

Personalization makes the difference

Offline / OnlineThe same basics

The evolution of “push” marketing

OUT bound only IN-OUT bound fusion

one-to-many

one-to-some

manual selected one-

to-one

Triggeredone-to-one

• Strategy• Concept• Campaign• Realization

Advice and optimization of the “personalized dialogue” between brands and customers

GET

KEEP

GROW

Our basic model● flowchart of all moments of contact● Online and Offline● Activation and identification consumer

Explosive growth in qualitative data

● Analysis of insights● building a valuable, sustainable and relevant dialogue ● ‘tailored’ offer for the consumer in real time

Unique insights in real time, for each and every channel

● Develop a customer contact program ● Continuous connection between brand and consumer● Tested every day in terms of increasing customer value

a positive ROI

Our Core services

Customer Contact Strategy

Concept development

Campaign management

Data AnalysisHTML DesignDevelopmentTesting & follow up

System integratatio

n

Consumer insights

Customer Value

Management

E-mail marketing

Omni Channel

Activation

Conversion Optimalizati

onMobile Loyalty

Workshops / Inspiration sessions

Our Values

Privacy : discretion and respect

Omni-channel : its more than emailImplementing innovative technology

Personalization is the natural solution for spam

The dialogue Sommeliers

What if we could help you with● 360 Customer VIEW’s, based on the existing CRM infrastructure.

● Matching all the customer data through the different channels.

● Converting your Big Data Lake data into persona’s and customer profiles

● Input of your CMS infrastuctuur based on predictive insights.

● Upgrade and extend your Selligent license with creative templates and premium execution of campaigns.

● Explaining internally your company the value of using CRM and its added value.

“ Cases ”

Ikea movers

Samsung

energie vreters

Samsung

welcome

Retail

Albert Heijn

Efteling

CZ Ziekenzorg

Yves Vande VeldeWYZ, Dialogue MarketingSales & Marketing manager

+32 474 83 73 49be.linkedin.com/in/yvandeveldeVoorhavenlaan 31/003 - 9000 Genthttps://wyz.be